Product Marketing Manager
Current
Aug 2022 - Present
AeroLeads people directory · profile
Michael Mckerracher Email & Phone Number
Product Marketing Manager at Vertical City | Strategic Marketing Leader
at
Vertical City
1 work email found
@olg.ca
3 phones found area 416
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Product Marketing Manager at Vertical City | Strategic Marketing Leader
Location
York, Ontario, Canada
Who is Michael Mckerracher? Overview
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Quick answer
Michael Mckerracher is listed as Product Marketing Manager at Vertical City | Strategic Marketing Leader at Vertical City, based in York, Ontario, Canada. AeroLeads shows a work email signal at olg.ca, phone signal with area code 416, and a matched LinkedIn profile for Michael Mckerracher.
Michael Mckerracher previously worked as Product Marketing Manager at Vertical City and Senior Manager Customer Experience Design at Olg. Michael Mckerracher holds Bachelor'S Degree, Business, Management, Marketing, And Related Support Services from University Of Toronto.
Company email context
Email format at Vertical City
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{first_initial}{last}@olg.ca
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Profile bio
About Michael Mckerracher
With over 10 years of analytical and digital marketing experience, I am a seasoned marketing and product expert who contributes to company growth and expansion by crafting effective communication plans and developing and executing creative marketing and product strategies. My mission is to deliver customer-centric solutions that address the needs and preferences of diverse audiences across retail and e-commerce platforms.As the Product Marketing Manager at Vertical City, I leverage my skills in Marketing Communications, Product Marketing, and Marketing Management, as well as my expertise in Customer Experience Design, Digital Integration, and Market Research, to support the launch and promotion of innovative products and services. I collaborate with cross-functional teams to orchestrate research initiatives that identify consumer insights and pain points, and utilize research and sales analysis to develop the lifecycle CX strategy from brick and mortar retail through e-commerce registered play. I also establish and implement creative marketing strategies that align with each new product launch at the retail network, ensuring maximum operational output and resource efficiency.
Listed skills include Leadership, Team Leadership, Microsoft Office, Customer Service, and 12 others.
Current workplace
Michael Mckerracher's current company
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8 roles
Michael Mckerracher work experience
A career timeline built from the work history available for this profile.
Senior Manager Customer Experience Design
- Charted the successful development of retail communications, products, and platform enhancements that supported the CX-centric goals of OLG and retailer objectives.- Orchestrated research initiatives that identified consumer insights related to shopping behaviors and pain points.- Utilized research and sales analysis to develop the lifecycle CX strategy.
May 2019 - Aug 2022
Digital Integration Manager
May 2018 - May 2019
Brand Manager (Retail Marketing)
- Executed the communication strategy for OLG’s retail network that focused on delivering product marketing, key corporate messages, and responsible gaming.- Optimized OLG’s marketing strategy through A/B testing and messaging plans.- Partnered with the Product and Marketing teams to develop a simplified marketing calendar based on their annual marketing.
Nov 2016 - May 2018
Manager, Digital Signage
- Organized and facilitated the implementation of a new digital signage network that met IT, regulatory, and business objectives.- Crafted messaging playbooks for the implementation of messaging throughout OLG’s 10,000+ retail network.- Piloted the development of digital marketing messages that drove sales and customer acquisition targets in collaboration.
Jun 2015 - Nov 2016
Marketing Analyst
Oversaw the digital messaging strategy and plan for TD’s branch network.- Streamlined marketing campaigns in collaboration with the Advertising, SEO, and Email Marketing teams.- Collaborated with Agency partners to improve digital marketing capabilities, including the introduction of news and weather that increased messaging recall by 35%.- Orchestrated.
Jan 2013 - Jun 2015
Brand Analyst
Aug 2012 - Jan 2013
Financial Service Representative
May 2009 - Aug 2012
1 education record
Michael Mckerracher education
FAQ
Frequently asked questions about Michael Mckerracher
Quick answers generated from the profile data available on this page.
What company does Michael Mckerracher work for?
Michael Mckerracher works for Vertical City.
What is Michael Mckerracher's role at Vertical City?
Michael Mckerracher is listed as Product Marketing Manager at Vertical City | Strategic Marketing Leader at Vertical City.
What is Michael Mckerracher's email address?
AeroLeads has found 1 work email signal at @olg.ca for Michael Mckerracher at Vertical City.
What is Michael Mckerracher's phone number?
AeroLeads has found 3 phone signal(s) with area code 416 for Michael Mckerracher at Vertical City.
Where is Michael Mckerracher based?
Michael Mckerracher is based in York, Ontario, Canada while working with Vertical City.
What companies has Michael Mckerracher worked for?
Michael Mckerracher has worked for Vertical City, Olg, Td, and Td Bank Group.
How can I contact Michael Mckerracher?
You can use AeroLeads to view verified contact signals for Michael Mckerracher at Vertical City, including work email, phone, and LinkedIn data when available.
What schools did Michael Mckerracher attend?
Michael Mckerracher holds Bachelor'S Degree, Business, Management, Marketing, And Related Support Services from University Of Toronto.
What skills is Michael Mckerracher known for?
Michael Mckerracher is listed with skills including Leadership, Team Leadership, Microsoft Office, Customer Service, Time Management, Banking, Management, and Strategy.
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