Michael Mcnicholas Email & Phone Number

Austin, Texas Area

Do you feel your digital experience is not performing as well as it should?Ad campaigns are not seeing the ROI you would like. Your traffic has increased but revenue hasn't increased proportionallyYou see brands you admire but it is not clear what the small decisions and steps you can take to make your site get similar results?Our team has experience helping some of the world’s most admired companies use data, and experimentation to drive value.Talk to us to find where the area which have the most leverage to improve not just the conversion rate, but the long-term business value.

Austin, Texas, United States

We help web3 companies use data to create better user experiences.

Austin, Texas Area

After Clearhead was acquired by Accenture, I was a Senior Manager at Accenture Interactive focusing on Customer Experience. At Accenture, he lead the Product Optimization team and also supported business development. In this role, he worked with clients to develop their product and UX strategy, and leverage data and user research to improve the business outcomes of their digital properties.However, it is no fun have an 8 digit employee ID, so we started The Owls.

Austin, Texas Area

I was responsible for leading the team of strategists who managed our client engagements. Here I got to build a great team of product leaders at a time when we were growing 100% every six months, and working with some of the world's most admired brands.

Austin, Texas Area

I ran optimization programs for top e-commerce, lead gen and B2B digital businesses at Clearhead. With a focus on problem identification using user testing, UX research, and analytics- we come up with testable hypotheses on how to improve the most critical problems facing our clients. One of our strengths is being able to parse data and tell the story- not just of what happened- but 'why' and being able to create an action plan for continued improvement. Some of my clients include Adidas, Freshdirect, and one of the largest for-profit education companies. Many of our projects have directly lead to 7-figure revenue lifts.

Austin, Texas Area

Sunnyvale, Ca

I managed all aspects of an online marketing and analytics business unit consisting of more than 25 developers, designers, display and SEM media buyers, and operations personnel, with responsibility for products generating more than $100M in annual sales

Sunnyvale, Ca

● Managed a group of online dating mobile web apps reaching more than 300,000 daily users in 12 language, and generating more than $1 million in monthly revenue● Led company’s expansion into the mobile dating market through creation of a new team of 15 engineers, designers, and PM and QA resources, eventually growing this new revenue stream to more than $50,000 per day● Improved site speed and responsiveness through the development of a single-page app using backbone.js, underscore.js, and zepto● Conducted extensive AB testing of all products, leading to significant improvements in unique-to-lead conversion rate, order completion rate, and other key performance indicators

Sunnyvale, Ca

● Oversaw the development and launch of multiple mobile social networking products, including several that generated immediate monthly revenues of more than $1M within six months of launch● Incorporated agile methods such as backlog management and incremental releases into product management and release systems, leading to daily, rather than semi-weekly releases, increased site stability, and faster error detection● Identified and corrected a major root cause for a session issue, resulting in a 70% decrease in bug complaints● Created a new User Experience group consisting of UI/UX professionals, resulting in additional AB test winning design solutions do to new practices in usability testing, card sorting, and paper prototyping

Greater New York City Area

● Managed a team of 13 in the administration of two websites valued at more than $5 million in annual revenue● Identified a lucrative acquisition opportunity, and managed the merger and integration of more than 20 new employees into operations, resulting in additional revenue of more than $2 million per year

Greater New York City Area

● Acted as a consultant to the company while they underwent a restructuring, and a change of ownership● Facilitated the recovery of over $1M in reserves that vendors had withheld● After the change of ownership, the new owners hired me at their new company PMGI.

Greater New York City Area

● promoted to become P&L responsible for the entire business unit, which operated an ecommerce website with $5M in revenue and hundreds of thousand of users

Greater New York City Area

● Promoted to lead the development team● Managed a small team of developers and was responsible web development, server and database management, and vendor relationships

Greater New York City Area

● Wrote web software in Perl and PHP for an ecommerce site on a LAMP stack in addition to a billing system on Oracle/Solaris.