Michael Mcpherson Email & Phone Number

Ludwigsburg, De

Assist in the management of multiple 3rd party eCommerce platforms including Amazon (Vendor Central), Walmart, AutoZone, Advance Auto Parts, and eBay Automotive.Provide content optimization using a variety of SEO tools to promote greater organic share of voice amongst our 3rd party retailers.Managed the launch of our brands on eBay Automotive, Amazon Canada, and Amazon Mexico.Led the onboarding and management of multiple ad management software companies that assist in data analytics and ad optimization for our brands.

Lead and manage a team of 12 to reach weekly listing and sales goals.Led improvement processes to increase productivity, ROI, and discover additional revenue streams with our changing inventory.Led in the development and implementation of multiple revenue generating processes including:Product identification and listing processes for B2C salesProduct generation and sales pathways for B2B salesBuilt a brand and loyal customer following from the ground by building and launching an e-commerce based sales platform with a limited budget.From 0 to 20,000+ registered users in 1.5 yearsLed in the creation and development of an iOS and Android Application.Manage multiple social media accounts with a combined following of over 30k.Manage and create daily emails to promote our products.Direct the developer daily with fixes, updates, and changes to the app and website.

o Developed and implemented social marketing campaigns to educate community about HIV and other STIs, promote the agencies services and events, and combat stigma.o Maintained social media profiles (FB, twitter, etc.), published monthly newsletters, and regularly updated the ALFA website.o Wrote and distributed press releases for community outreach and special events. o Assisted in event planning for fundraisers and events, including production of marketing collateral, implementation of social marketing plans, and agency representation at community events. o Assisted in developing, implementing and evaluating Prevention Department goals and objectives.o Provided rapid HIV/HCV/syphilis testing within the office and at outreach events, maintained databases, and assisted in developing, implementing and evaluating Counseling, Testing, and Referral (CTR) goals and objectives.

o Assisted in health education classes; providing HIV prevention techniques, condom distribution, and access to testing at various locations and events throughout the Flint community. o Key contributor in planning local community outreach events including the Flint Pride Festival, a gathering of over 5000 people celebrating LGBT pride in the Flint area. Such events aim to bring HIV awareness to the community in a non-threatening setting in order to promote testing and safer sexual behavior.o Authored multiple grant proposals, including a proposal letter to some current and potential donors to increase funding for the needle exchange and STEP program hosted at Wellness. o Assisted in drafting quarterly report required by the State of Michigan for all non-profits. This included the compilation of patient specific information, data analysis, and explanation of the successes and shortcomings of the quarter.