Michael Mcwhorter, Mba Email & Phone Number

Chicago, Illinois, United States

- Led point-of-sale (POS) execution for key beverage brands, including Gatorade, Fast Twitch, Muscle Milk, Propel, Starbucks, Lipton, Brisk, Pure Leaf, Starry, and Rockstar Energy, across large and small retail formats.- Collaborated cross-functionally with Brand, Consumer Insights, Commercial Planning, Finance, Division Marketing, and Demand Xcelerator.

- Designed and implemented strategic digital experiences to simplify the customer journey and enhance engagement, driving seamless paths to purchase.- Defined and tracked key performance indicators (KPIs), including conversion rates and revenue metrics, leveraging data analysis to optimize performance and achieve measurable results.- Managed end-to-end.

Chicago, Illinois, United States

- Lead the planning and execution of category sales offers on Walgreens' digital platform, driving online sales through targeted promotions.- Develop and manage strategic plans, aligning product features and business objectives for timely execution and goal achievement.- Collaborate with cross-functional teams to support digital commerce and omni-channel.

Wausau, Wisconsin, United States

- Developed and executed omni-channel marketing strategies to drive revenue growth, leveraging integrated promotions across digital platforms (website, email, social media) and e-commerce.- Designed and implemented category strategies, creating marketing plans that align with brand objectives and enhance the consumer journey, driving traffic and increasing.

Wausau, Wisconsin

- Develop and execute omni-channel marketing plans to drive revenue, including on-site activation, digital ads (web, paid social, email, app, display), and print catalogs.- Coordinate the creation and placement of creative assets across departments to maximize visibility and sales impact.- Lead the conceptualization and direction of creative productions.

Greater Chicago Area

• Develop, maintain and grow advertising accounts – Bids, budgeting, ad copy and creatives, landing page optimizations.
• Ad hoc reporting for marketing campaigns to help scale the growth and profitability of social, display, paid search and other digital marketing channels.
• Research and identify new opportunities to scale digital campaigns, both in the form of growing current platforms and exploring new ones.
• Help Manage the online marketing efforts of the Brad’s Deals customer acquisition.
• Manage the online marketing efforts of the Brad’s Deals customer acquisition.
• Serve as an expert in the latest developments and trends in online marketing.

Greater Chicago Area

• Reviews data on marketing campaigns, compiling vital information for analysis by the marketing team.
• Closely monitoring and tracking fan comments and mentions on social postings.
• Implementing changes within our social platforms to maximize company resources and drive revenue.
• Post paid social marketing campaigns using Facebook Ads Manager.

Chicago, IL

• Received promoted product from seasonal promotions of various lines.
• Restocked inventory levels of promotional product as well as standard lines.
• Reported on low inventory of promotional product for the purpose of maintaining critical stock levels, ensuring the success of the promotion.
• Provided a premium shopping experience by maintaining visual standards supporting numerous major in-store events for the NBA, USA Basketball, Jordan Brand, and the Chicago Marathon.
• Recognized by management to lead new staff through the orientation processes and on the job mentoring.

Greater Chicago Area

• Examined all company social media channels, to look for opportunities to engage with the consumer.
• Gave creative suggestions to cross-functional internal teams on the look and feel of various social media channels, enabling consumer visibility to increase.
• Wrote captions for New Era Ambassador Celebrities and Sports figures.
• Watched competitor actions, identifying the implementation of new deals, alerting the marketing team to enable alteration of the current marketing plan.
• Established awareness for the New Era MLB and New Era X Roc Nation activation event.
• Seeded caps to athletes and entertainers supporting in-store activations sponsored by D'Usse for stores opening in LA and New York.

Chicago, IL

• Verified diversified transactions, audited transactions and provided portfolio reports, researching discrepancies on a daily basis for employee benefit trust accounts.
• Verified accuracy of information by reviewing daily exception reports.
• Responded to internal and external inquiries, initiating follow up inquiries and many times acted independently to resolve exceptions.
• Verified report schedules, ensuring that reports sent to clients were accurate and mailed within scheduled timeframes.

Evanston, Illinois

• Organized and executed various marketing campaigns at sporting events to enable successful Northwestern brand awareness and loyalty
• Researched, developed and executed a Cubs Ticket giveaway to increase brand awareness.
• Assembled bags of branded items including tee shirts, flags, bottles and more for distribution to large crowds.
• Encouraged participation of sporting event attendees in order to distribute branded items.

Columbia, MO

• Operate as a liaison between professional staff and student employees
• Manage and oversee over 100 memberships for the Men’s Rothwell club, Mizzou’s premium locker room
• Resolve all ID violations and conflicts for all student members
• Complete training and performance overview of employees

Columbia, MO

• Lead intern for frontline fan participation and game day operations for over 10 sports
• Develop and implement marketing and sales plans
• Research potential consumers of the universities athletic experiences
• Support with the retrieval, publication and distribution of athletic information

Master Of Business Administration (Mba), Marketing

Activities and Societies: DePaul MBA Association Member

Bachelor Of Science, Sport Management

Activities and Societies: Minorities in the Sport Industry, SPARTA