Michael Mcwhorter, Mba Email & Phone Number

Chicago, Illinois, United States

- Led point-of-sale (POS) execution for key beverage brands, including Gatorade, Fast Twitch, Muscle Milk, Propel, Starbucks, Lipton, Brisk, Pure Leaf, Starry, and Rockstar Energy, across large and small retail formats.- Collaborated cross-functionally with Brand, Consumer Insights, Commercial Planning, Finance, Division Marketing, and Demand Xcelerator teams to develop and implement strategic marketing activation initiatives and new product launches.- Directed go-to-market POS strategy, partnering with cross-functional Commercial teams to ensure cohesive and impactful execution.- Developed messaging and visual hierarchies in partnership with Consumer Insights, optimizing consumer engagement at the Moment of Choice and driving sales performance.- Led the creation of innovative merchandising solutions, working closely with the Design Team and Commercial Planning to align with long-term and annual business objectives.- Ensured execution excellence through comprehensive planning and alignment of all marketing activations with brand and promotional goals, contributing to enhanced consumer interaction and brand recognition.

- Designed and implemented strategic digital experiences to simplify the customer journey and enhance engagement, driving seamless paths to purchase.- Defined and tracked key performance indicators (KPIs), including conversion rates and revenue metrics, leveraging data analysis to optimize performance and achieve measurable results.- Managed end-to-end digital experience builds, overseeing project timelines, creative components, and testing processes to ensure flawless execution and alignment with business objectives.- Collaborated cross-functionally with Marketing, Merchandising, Technology, and Digital teams to deliver enterprise sales goals across multiple digital channels, contributing to overall business growth.- Led A/B testing initiatives to assess performance, refine digital strategies, and maximize customer engagement through data-driven insights.

Chicago, Illinois, United States

- Lead the planning and execution of category sales offers on Walgreens' digital platform, driving online sales through targeted promotions.- Develop and manage strategic plans, aligning product features and business objectives for timely execution and goal achievement.- Collaborate with cross-functional teams to support digital commerce and omni-channel strategies, optimizing customer engagement and sales performance.- Identify opportunities across departments, transforming insights into actionable marketing initiatives with measurable outcomes.- Ensure alignment across teams in a matrix environment to meet departmental goals and execute marketing strategies consistently.- Oversee site testing for product enhancements, delivering insights to refine strategies and improve customer experiences.

Wausau, Wisconsin, United States

- Developed and executed omni-channel marketing strategies to drive revenue growth, leveraging integrated promotions across digital platforms (website, email, social media) and e-commerce.- Designed and implemented category strategies, creating marketing plans that align with brand objectives and enhance the consumer journey, driving traffic and increasing site conversions.- Led seasonal campaigns (e.g., back-to-school, holiday promotions) across digital and print, ensuring cohesive messaging through cross-functional collaboration and optimized campaign performance.- Generated innovative marketing ideas for special promotions tied to sporting events, product launches, and new technologies, while identifying and maximizing partnership opportunities.- Monitored seasonality, global trends, and competitor activity, using insights to refine strategies and stay ahead of industry developments.- Collaborated closely with internal teams and vendors to strengthen partnerships, optimize campaign reach, and track performance to achieve sales objectives.- Managed multiple deadlines with attention to detail, ensuring timely and effective execution of marketing initiatives.

Wausau, Wisconsin

- Develop and execute omni-channel marketing plans to drive revenue, including on-site activation, digital ads (web, paid social, email, app, display), and print catalogs.- Coordinate the creation and placement of creative assets across departments to maximize visibility and sales impact.- Lead the conceptualization and direction of creative productions that reflect the brand’s core values.- Provide strategic direction for digital platforms, optimizing content for the website, app, email, social media, display, and SEM.- Collaborate with business units to understand products and consumers, tailoring marketing strategies to engage target audiences effectively.- Analyze market research and internal reports to monitor category performance and achieve sales goals.- Stay informed on category demographics, industry trends, and emerging marketing strategies to ensure relevant and effective campaigns.

Greater Chicago Area

• Develop, maintain and grow advertising accounts – Bids, budgeting, ad copy and creatives, landing page optimizations.• Ad hoc reporting for marketing campaigns to help scale the growth and profitability of social, display, paid search and other digital marketing channels.• Research and identify new opportunities to scale digital campaigns, both in the form of growing current platforms and exploring new ones.• Help Manage the online marketing efforts of the Brad’s Deals customer acquisition.• Manage the online marketing efforts of the Brad’s Deals customer acquisition.• Serve as an expert in the latest developments and trends in online marketing.

Greater Chicago Area

• Reviews data on marketing campaigns, compiling vital information for analysis by the marketing team.• Closely monitoring and tracking fan comments and mentions on social postings. • Implementing changes within our social platforms to maximize company resources and drive revenue.• Post paid social marketing campaigns using Facebook Ads Manager.

Chicago, Il

• Received promoted product from seasonal promotions of various lines.• Restocked inventory levels of promotional product as well as standard lines.• Reported on low inventory of promotional product for the purpose of maintaining critical stock levels, ensuring the success of the promotion.• Provided a premium shopping experience by maintaining visual standards supporting numerous major in-store events for the NBA, USA Basketball, Jordan Brand, and the Chicago Marathon.• Recognized by management to lead new staff through the orientation processes and on the job mentoring.

Greater Chicago Area

• Examined all company social media channels, to look for opportunities to engage with the consumer.• Gave creative suggestions to cross-functional internal teams on the look and feel of various social media channels, enabling consumer visibility to increase.• Wrote captions for New Era Ambassador Celebrities and Sports figures. • Watched competitor actions, identifying the implementation of new deals, alerting the marketing team to enable alteration of the current marketing plan. • Established awareness for the New Era MLB and New Era X Roc Nation activation event.• Seeded caps to athletes and entertainers supporting in-store activations sponsored by D'Usse for stores opening in LA and New York.

Chicago, Il

• Verified diversified transactions, audited transactions and provided portfolio reports, researching discrepancies on a daily basis for employee benefit trust accounts. • Verified accuracy of information by reviewing daily exception reports. • Responded to internal and external inquiries, initiating follow up inquiries and many times acted independently to resolve exceptions. • Verified report schedules, ensuring that reports sent to clients were accurate and mailed within scheduled timeframes.

Evanston, Illinois

• Organized and executed various marketing campaigns at sporting events to enable successful Northwestern brand awareness and loyalty• Researched, developed and executed a Cubs Ticket giveaway to increase brand awareness.• Assembled bags of branded items including tee shirts, flags, bottles and more for distribution to large crowds.• Encouraged participation of sporting event attendees in order to distribute branded items.

Columbia, Mo

• Operate as a liaison between professional staff and student employees• Manage and oversee over 100 memberships for the Men’s Rothwell club, Mizzou’s premium locker room• Resolve all ID violations and conflicts for all student members • Complete training and performance overview of employees

Columbia, Mo

• Lead intern for frontline fan participation and game day operations for over 10 sports• Develop and implement marketing and sales plans • Research potential consumers of the universities athletic experiences• Support with the retrieval, publication and distribution of athletic information

Master Of Business Administration (Mba), Marketing

Activities and Societies: DePaul MBA Association Member

Bachelor Of Science, Sport Management

Activities and Societies: Minorities in the Sport Industry, SPARTA