Michael Medrano Email and Phone Number
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Stanford University, BA in EconomicsUniversity of Chicago Booth School of Business, MBA in Marketing, Organizational Behavior, Entrepreneurial ManagementSpecialties: Growth Marketing, Marketing Strategy, Influencer Marketing, Marketing Analytics, Digital Performance Marketing, User Acquisition, Financial Analysis, Capital Raising, Digital Distribution, Statistical Analysis, eSports, Mobile marketing, App store optimization, Direct to Consumer marketing (DTC marketing)
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Head Of Special ProjectsMucker Capital Oct 2023 - PresentVenice, Ca, UsCurrently working on an AI pitch deck management tool
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PrincipalMm Growth Advisors Sep 2012 - PresentPluto.tv (Acquired: Viacom) a leading OTT Video Curation CompanyI was recruited by an investor to help build out a bare bones data collection infrastructure as well as acquisition marketing analytics and reporting. I also researched and helped implement Localytics, a third party mobile analytics platform. Previous Projects:- Growth strategy and GTM for a real-time gambling app-Co-founded and launched e-commerce site in health and beauty -
Head Of Games MarketingGala Feb 2023 - Oct 2023The Interwebs, Us -
Vice President MarketingSurvios Jun 2020 - Jul 2022Marina Del Rey, Ca, Us -
Director Of GrowthRaise 2022 - 2022Chicago, Illinois, Us -
AdvisorIbble 2020 - 2021Austin, Texas, UsAdvising on growth and fundraising -
Marketing DirectorPubg Corporation 2019 - Feb 2020Seoul, Seocho-Gu, Kr -
Marketing ManagerPubg Corporation Jul 2018 - 2019Seoul, Seocho-Gu, KrPUBG grossed over $920mm in 2018 and is currently the fifth best selling game of all time with over 70 million copies sold. I lead PUBG's Global Marketing team which oversees brand, paid media, market research, social media and marketing analytics. PUBG Corporation is a wholly owned subsidiary of Krafton, formerly Bluehole.
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Brand ManagerBlizzard Entertainment 2016 - Jun 2018Irvine, Ca, UsEarly 2016 I transitioned to Hearthstone focusing on marketing and mobile user acquisition of the $1bn+ brand. I led global launches for all expansions including Knights of the Frozen Throne, the most successful expansion ever despite the game being over four years old at the time.Prior to Hearthstone I was responsible for the Go to Market and global launches of:Heroes of the StormStarCraft II: Legacy of the VoidStarCraft II: Nova Covert OpsI also co-led the conceptualization and execution of the award winning Heroes of the Dorm. The event marked the first North American live broadcast of an Esports competition. -
Associate Brand ManagerBlizzard Entertainment Oct 2014 - 2016Irvine, Ca, Us
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Manager, Analytics And MonetizationMachinima Oct 2013 - Sep 2014Burbank, Ca, UsManaged distribution and optimization of over $50 mm in annual revenue across YouTube, Twitch, and Xbox Live. Using Tableau, the team created unprecedented visibility into the health of the network and monetization of various types of content. Finally, I performed interim Marketing Research Director duties, managing comScore and Nielsen relationships as well as corresponding data analysis. -
Emerging Platforms InternYume Jun 2011 - Aug 2011Led Connected TV market research and business planning. Collaborated with senior management to create a go to market strategy concluding in a $12 mm investment by Samsung Ventures.
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Manager, Business AnalyticsYp, At&T Interactive Apr 2009 - Aug 2010Atlanta, Ga, UsMy team owned pricing, churn prevention, and new product go to market analysis. I personally oversaw pricing and created a Unified Rate Card using customer data from over 400,000 customers and revenue guidelines set forth by management. For the first time this allowed all three AT&T regions to use the same rate card resulting in the streamlining of operations and saving AT&T millions. Also led analytics and go to market strategy for display advertising re-seller program in conjunction with Yahoo!. -
Senior Financial AnalystSpot Runner Jun 2008 - Apr 2009Irvine, California, UsDeveloped complex financial model in conjunction with the Platforms line of business owner used to strategically rollout a new line of business. Built a revenue model analyzing Nielsen and TNS data, penetration rates, and advertising growth rates across different media types. This line of business was the cornerstone of a $51M series C round from investors such as Grupo Televisa, Legg Mason Capital Management, and Groupe Arnault/LVMH.Promoted in 2008 to Senior Financial Analyst -
Financial AnalystSpot Runner Jun 2007 - Jun 2008Irvine, California, Us
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Analyst, Private Equity And Venture CapitalCliffwater, Llc Jun 2006 - Jun 2007Marina Del Rey, Ca, UsCliffwater LLC provides alternative investments consulting and advisory services to institutional investors including endowments, foundations, retirement systems and financial institutions. Cliffwater is one of the largest alternatives consulting firms, with $100+ bn AUM, assisting clients globally in their allocations to hedge funds, portable alpha, private equity and real assets.Analyst on the Private Equity advisory team -
Summer AssociateToyota Jun 2005 - Sep 2005Toyota City, Aichi Prefecture, JpCreated and conceptualized internal training material regarding Toyota Lean Production System
Michael Medrano Skills
Michael Medrano Education Details
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Stanford UniversityEconomics -
The University Of Chicago Booth School Of BusinessOrganizational Behavior
Frequently Asked Questions about Michael Medrano
What company does Michael Medrano work for?
Michael Medrano works for Mucker Capital
What is Michael Medrano's role at the current company?
Michael Medrano's current role is Marketing Executive | Startup Advisor | Ex Blizzard, AT&T.
What is Michael Medrano's email address?
Michael Medrano's email address is mi****@****ima.com
What is Michael Medrano's direct phone number?
Michael Medrano's direct phone number is +162637*****
What schools did Michael Medrano attend?
Michael Medrano attended Stanford University, The University Of Chicago Booth School Of Business.
What are some of Michael Medrano's interests?
Michael Medrano has interest in Science And Technology, Education, Economic Empowerment.
What skills is Michael Medrano known for?
Michael Medrano has skills like Analytics, Start Ups, Marketing Strategy, Data Analysis, Sem, Strategic Planning, Online Advertising, E Commerce, Online Marketing, Salesforce.com, Digital Marketing, Business Strategy.
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