Mike Mellor Email & Phone Number

I built a consulting business focused on helping small and early midsize law firms solve three key issues:Issue 1: The sales cycle has changed dramatically, with more digital-savvy clients searching online for capabilities. However, most attorneys and firms aren't collecting or adding their experience to bios or practice pages in a streamlined process. According to Gartner, legal and other B2B buyers are 57% of the way through the buying cycle before they contact a prospective attorney. Further, roughly 87% of web traffic is to attorney bios. Issue 2: Attorneys and staff spend unnecessary hours each week on pitches. Not only does this drive down realization rates, but it also drains firm resources and increases staff turnover. With a firm doing 100 pitches per year, this lack of process can potentially cost an average AmLaw 200 firm over $350K in revenue leakage every year.Issue 3: Time and money are wasted, key insights are missed, and your firm's reputation is at risk because of siloed and disparate information. Further opportunities are lost because data and matters are not shared between groups (billing/intake/marketing/HR/PD/practice areas, etc.) I start with a baseline audit of your technology stack then build processes throughout the buying cycle that unlock opportunities. Whether it's choosing the right CRM for your firm, building experience databases, developing pipelines, or building templates, I ideate and implement marketing processes so you can spend more time with clients and help them solve their problems more effectively. I also build resources to help your folks through the sales cycle, while building firmwide consensus that creates lasting change.As a former CMO, I also love to build strategic plans, coach attorneys, manage transitions and overflow, and can also assist as a fractional CMO or sounding board for your existing team.

As an affiliate consultant, I help AmLaw 200 firms with their business development and revenue generation strategies.

Recovering from various health issues as a result of long haul COVID-19. Underwent multiple surgeries and continue to team with Mt. Sinai, NIH, and Johns Hopkins COVID studies on various pilot programs and tools to help reduce chronic pain and address neurological and musculoskeletal damage.Earned certifications in yin yoga, reiki, and holistic pain management, and became a certified breathwork coach. Studied additional breathwork modalities under Wim Hof Method, Soma Method, and others.

New York, Ny, Us

Responsible for firmwide marketing strategy, overseeing 5 combined internal/external team members and external PR agency and reporting directly to the Managing Partner.Assisted in firm's double-digit revenue growth each year, officially solidifying the firm into AmLaw200, and increasing rankings in Chambers, Legal 500, and other agencies.Started firm's first formal business development program to help increase pilot attorney revenue by over 20% on average, while also personally bringing in new business and creating referral relationships.Implemented rebrand, content and SEO strategy to increase reach 20% YoY, and improved SEO and analytics in digital and social media space (17% on LinkedIn, 15% on Twitter and improved AHREFs rank of 30%).Conceptualized and executed data collection and CRM-related plan to decrease bounceback rates by 30%, improve open rates by 12%, and gain insight into client behavior and lifecycles.Developed firm's first marketing manual and process optimization initiatives.

Chicago, Illinois, Us

Implemented differentiation strategies and supported business development efforts to increase revenue with both existing clients and potential targets.Supervised marketing and design group, managing goals, budget, headcount, and strategic planning.Oversaw an integrated event, editorial and PR strategy within the NYO and throughout other global practices (IP, Structured Finance and Securitization, Insurance/Risk, T&E, Public Finance, P3, Aviation, Fashion, Data Privacy).Drove pitch and proposal process through local transactional and litigation practices, creating RFP and RFI strategy. Worked with firm leadership to develop and incorporate firmwide systems for data storage and tracking, client relationship management (CRM), matter management, and intelligence gathering.

New York, Ny, Us

Worked with marketing management and firm leadership to communicate key differentiation platforms and created unique selling propositions to further cultivate global brand.Identified, researched, mined and benchmarked transactional business development opportunities across all regions, industries, and markets.Collaborated with corporate department chairs and lead partners to strategize pitches, requests for proposals (RFPs), and other collateral, averaging over $14 million in new annual billables and creating nearly 500 deliverables annually.Project-managed all sales cycle tactics, leveraging writing, graphics, and printing resources.Improved systems and processes for matter and content tracking, intelligence and information storage, knowledge management, and data capture.

New York, Ny, Us

Worked with partnership on national “fly-in” team to devise strategic key messaging and differentiation for F1000 (>$1 million) client touchpoints, including RFPs and oral pitches.Led national best practice calls to cascade intelligence across the country and piloted a program to strengthen win rates in Western hub offices. Strategized and created integrated communication plans for prospects and clients, working with national and local leadership in tactical execution.Drove messaging and aesthetics for all deliverables in sales cycle, with a 50% win rate and 83% through-rate to orals stage.Created and project-managed additional deliverables (placemats, webcasts, custom newsletters, invites, brochures, etc.), managing design and strategic elements.Assisted in creation and presentation of partner training programs to improve win rates and shift selling behaviors.

Created integrated marketing and media plans for small business owners and entrepreneurs, developing campaigns to strengthen brand consistency.Devised web architecture, created content, and worked with designers to execute client visions for online presence (social media, websites, etc.)Developed copy and assisted in packaging design and development.Created deliverables for Paris Hilton, Topps, NY Yankees, Major League Lacrosse, MEDCALM, ProViser, Hans Gardner (U.S. Olympic Aerial Skier) and Slinky-Dink, among others.

Frankfurt Am Main, Hessen, De

Strategized pitches, RFPs, press opportunities, and touchpoints for portfolio managers and thought leaders to better position the firm within the asset management arena.Trained MarComm team on product marketing, compliance, and client service issues and initiatives.Served as marketing sub-advisory liaison for Alex Brown and Dreman Value Management. Tracked marketing activity globally and provided trend analysis, reporting to Oversight Committee.Edited numerous commentaries monthly and developed collateral pieces.

New York, Ny, Us

Responded to client RFPs in custody, securities lending, and foreign exchange arenas. Wrote copy and proofread Investor Services collateral; created strategy and text for company website, intranet, global client newsletters, press releases, and internal communications.

Ms, Strategic Communications

Mcert, International Relations

Ba, Sociology

Certification, Change Management

Coaching Advantage© Certification

Digital Marketing Strategies: Data, Automation, Ai And Analytics