Michael Melone Email & Phone Number

Orland Park, IL, US

Chicago, Illinois, US

• Symmetri Marketing Group is a privately owned Chicago-based full-service B2B marketing firm. My role is to lead the strategic direction, growth, and efficacy for the paid digital marketing and search engine.
• Restructuring and quickly growing the Organic Search Engine Optimization practice
• Advancing the Paid Digital Marketing division vision and growth strategy
• Providing new business leadership support for RFP requests and client pitches
• Integrating digital marketing requirements into Web Development processes
• Advising clients on best practices for digital and SEO content for improved visibility

Coppell, Texas, US

• Sonrava Health is the VC-held umbrella brand for the highest grossing orthodontic Dental Service Organization in the United States. Our three-person executive team was onboarded to successfuly launch the first viable.
• Led Digital Marketing and Ecommerce strategic direction for venture capital initiated startup
• Set up media platforms and architected campaigns that regularly beat industry averages by nearly 50%
• Participated in brand content, digital strategy, marketing stack, and e-commerce tactical executions
• Led digital media and performance marketing initiatives from brand formation through to post launch
• Directed 3rd party development efforts for Salesforce Ecommerce, Marketing, and Health platforms

Bracknell, Berkshire, GB

• Actegy Health is a global leader of the best-selling at home distal neuropathy consumer device, Revitive. Seeking North American revenue and distribution growth, my role was to stand up all ecommerce platform services.
• Selected to lead North American strategic and tactical growth for Revitive® medical brand
• Responsible for driving Revitive® digital revenue growth and effectiveness for North America
• Grew the USA digital marketing business by more than 65% in one year with a 12% comp savings
• Grew Canadian Amazon business by more than 100% in the first 3 months while halving costs
• Set up a 3rd party retail platform to create a pathway for brick-and-mortar penetration

Chicago, Illinois, US

• Purebred Digital Marketing is a privately held digital marketing services marketing agency currently providing fractional Senior Digital Marketing leadership for growth focused organizations.
• Stood up Purebred Digital Marketing LLC and quickly onboarded strategic digital marketing clients
• Cedreo – Drove SEM and tactical initiatives for France-based Home Design Software product launch
• Nordstrom Trunk Club - Provided affiliate marketing services for curated subscription fashion service
• DTM – Led agency growth efforts, stood up CJ and Kenshoo, provided media execution support
• Corindus Robotics – Advised on SEO approach and delivered owned content for search engine visibility

Chicago, IL, US

• Brought on as a search director and quickly promoted to lead digital performance marketing division
• Led 92% revenue growth in the first year by running point on digital marketing pitches
• Helped to land and onboard the largest education marketing entity in the US marketplace
• Drove beverage client e-commerce growth by 60% while reducing investment by one-third
• Cut health insurance client cost per application in-half while increasing conversions by 30%
• Initiated and created the Affiliate Marketing Practice within SMGpm

Master’S Degree, Global Marketing Communications And Advertising

Ba, English Language And Literature