Michael Mencel Email & Phone Number

Texas, United States

San Antonio, Tx

Managed and directed creative and visual strategy for the Visionworks brand, including television, print, digital, ecomm, direct mail, in-store marketing, product displays and store of the future prototype.

Charlotte, North Carolina Area

Lead internal and external team of 11 to strategize, design, print and ship monthly marketing materials to 8,000 stores nationwide. Worked in partnership with merchants, visual merchandising, procurement, operations, market intelligence and new store development teams to align and produce key initiatives in store that drive sales, build brand recognition and gain market share.

Greater Milwaukee Area

Led and directed internal and external teams to strategize, develop, create and provide seasonal and promotional marketing materials to over 1,200 Kohl's stores nationwide. Worked in partnership with other marketing groups, merchants, merchandise presentation, marketing intelligence and store design to align and produce key initiatives to drive sales, build brand recognition and gain market share.

Greater Milwaukee Area

Managed all marketing and advertising campaigns to customers through in-store marketing, direct mail, brand books, and weekly ads. Developed and managed projects and ensured projects met deadlines and within set budgets. Worked in partnership with other marketing groups, merchants, merchandise presentation, marketing intelligence and store design to align and produce key initiatives to drive sales, build brand recognition and gain market share. • Utilized excellent photography and graphic design skills to develop all seasonal and promotional campaigns.• Led the redesign of gift cards and credit card programs.• Created Elle, Apt. 9 , Food Network, Vera Wang and Daisy Fuentes shops.• Designed and produced specialty brand books and all direct mail campaigns.• Developed special signing to call attention to racetrack special buys.

Bayfield, Wi

Responsible for the creation and execution of all marketing and public relations for this nonprofit performing arts organization and theater in Bayfield, WI. Redesigned www.bigtop.org to showcase all performing artists along with samples of their talents for viewing or listening. Developed new marketing platforms and strategies to build their customer base and raise attendance. Marketed Tent Show Radio, a weekly radio show broadcast on public radio stations across the U.S. and promoted Chautauqua Original Musicals on tour throughout the U.S.

Duluth, Minnesota Area

Promoted from Creative Director at Maurices to head newly acquired Timbuktu Station stores, a small, unique apparel chain targeting women ages 38-60 (similar to Chicos, J.Jill and Coldwater Creek). Responsible for the creation and completion of all corporate, field and external customer marketing and promotional projects, as well as new store design, grand openings, associate events, timbuktustation.com, direct mail and public relations.• Designed and opened new stores. Worked with Mansour Design to create new store format.• Refreshed logo, packaging and created new tagline “Clothes for life’s journey.”• Refreshed website and created loyalty program.• Directed seasonal photography and signage for stores and website.• Partnered with Maurices IT, Store Design and Procurement departments on TB2 projects.

Duluth, Minnesota Area

Creative Director for Maurices and Maurices.com with over 750 stores located primarily in small-to-middle U.S. markets, targeting fashion-conscious men and woman (ages of 17-34). Responsible for all corporate, store and external customer brand touch points, as well as the management and creative direction of the marketing department creative staff of art directors, graphic artists, production artists, writers, interns, freelancers, print buyers, project managers and external agencies.• Developed and launched company’s first website.• Redesigned logo and built first identity manual.• Built and managed marketing budget.• Designed and executed store grand opening campaigns.• Produced corporate and field communications announcing marketing strategies.• Redesigned stores and fixtures to improve flow and sell through.• Created and produced seasonal marketing campaigns and photography.• Developed creative and marketing materials for all promotional events.• Launched new Maurices credit card and Take $10 loyalty program.• Developed and grew department staff.• Redesigned all private label packaging, shopping bags and gift boxes.

Senior Art Director and Graphic Designer for various advertising agencies in Minnesota, Wisconsin and Hawaii. Responsibility for all levels of advertising production and design for clients in: hospitality, resort, magazine, nonprofit, retail, medical, wireless, electric, automobile, technology, and tourism. Creative portfolio of agency work available upon request.

Mba

Bachelor Of Science (B.S.), Education

Associates Degree, Advertising Design