Marceco is the 2nd largest Direct Distribution Partner for DISH, with over 2,000 Boost Mobile locations across the United States.

Responsible for all retail sales/operations for Universal Wireless, a T-Mobile Premium Retailer and the postpaid division of Marceco, with store locations across 11 states. Marceco divested Universal Wireless in April of 2021.

Responsible for sales, customer service, network oversight, marketing communications, and general operations for the NC/SC/coastal GA Region. Direct P&L responsibility for over $1B in total annual revenue. Led all sales channels across the region, including: consumer postpaid (corporate retail, local dealer, and National Retail), prepaid (Boost Mobile and Virgin Mobile), and the small-medium B2B channels.

Responsible for leading the Mid-Atlantic Region, one of nine T-Mobile US regions, with approximately 1300 direct employees across a five state area generating over $1.9B in annual revenue. Responsibilities included leadership for the Consumer and SMB/Mid-Market B2B Channels for all field sales, operations, marketing, human resources, and finance functions. Sales channel responsibilities encompassed over 250 corporate retail and branded partner stores, 650 non-branded retail locations, over 1,000 national retail sites, as well as the small and mid-market B2B direct sales teams. Exceeded net add target by 130%, also increasing region's SOGA (share of gross adds) by 97% YoY, and reducing churn by 73 basis points YoY.

Responsible for overall deployment and general management of Time Warner Cable’s wireless services in the Northeast and Carolina regions, including 4G mobile broadband service, wireless home networking, and WiFi services. Rolled out the first 4G wireless broadband service in company footprint, and successfully integrated wireless broadband service in a quad-play offering across all sales channels in the two regions, including: Inbound, Outbound, MDU, Direct, Corporate Retail, National Retail, and B2B. Exceeded the forecast for new adds of mobile broadband service, achieving 106% of quota.

Led the consumer sales and service operations for the retail and the indirect channels across the East Market Area, encompassing a five state area, with over 1,300 sales and service employees, and over 2,500 indirect personnel. The East Area was Alltel's largest consumer region, with over $1.8B in annual revenue, and over 2.5M customers. Direct reports included 6 VPs responsible for over 170 corporate retail stores and over 800 indirect retail locations. Increased EBITDA by 23% YoY, and grew overall regional revenue by 15% YoY, with a focus on driving ARPU and improving feature and accessory sales tactics to improve performance. Verizon Wireless purchased Alltel Wireless in January of 2009.

Responsible for leading all sales support and strategic functions for the retail sales channel, encompassing +5,000 retail personnel and over 700 corporate retail store locations. Responsibilities included all sales distribution planning, retail staffing levels, sales incentive programs, sales forecasts and quotas, sales compensation, new product integration, store site selection, sales productivity tools, store merchandising, re-branding of locations, multi-cultural marketing, and various other sales initiatives within the retail channel.

Managed regional sales support for 18 Retail Sales Managers responsible for over 150 retail stores across Virginia, West Virginia, Tennessee, North Carolina, South Carolina, and Georgia. Led company in overall retail sales net growth, achieving 123% of sales quota.

Managed marketing programs and initiatives across a four state area for all wireless, internet, LD, LEC, CLEC, and paging services. Oversaw all regional advertising and promotional campaigns, regional sponsorships, roll-out of new products and services, telemarketing and customer retention, and regional pricing strategies. Responsible for an annual advertising and sponsorship budget of over $20M annually.