• Collaborating with leadership at Truv to optimize performance metrics for key user flows. Leveraging design psychology, user interviews, and agile methodologies to enhance the end-to-end user experience.• Integrating our design system in to Supernova• Designing flows, UI, and components in Figma

Currently leading design efforts for early-stage startups. I prep MVP products to be presented to venture capitalists.

• Designed a user-centred MVP experience for the front and back end of a Fintech SaaS product allowing wealth managers to invest in an infrastructure debt fund modernizing the asset class.• Partnered and collaborated with subject matter specialists on our board as well as financial product managers to workshop design solutions that solved multilayered user problems and considerations.• Scaled a robust design system that was used by product, engineering and design. The design system consisted of fundamental components, a wide matrix of tables including its various content types, a wide variety of data visualization charts with interactive capabilities, content blocks, and more.• Other tasks included conducting user experience research sessions, presenting and communicating regularly with executive and board members, documenting requirements, scaling existing features, solving complex financial design problems, solving edge cases, and keeping to accessibility guidelines.

• Built a mobile and desktop SaaS product that helped small businesses asses their digital marketing strength via a patented marketing score, manage marketing efforts from our in-house marketing team, and provide access to lending services via our partner bank.• Worked closely with executive leadership to help drive the high-level company strategy and vision of the SaaS product as a creative manager and product designer by bringing my expertise in marketing design for small businesses.• Redesigned a customer service chatbot for the lending application flow to address the lack of a dedicated customer service team and help build trust with users. The first round of implementation resulted in a 3% increase in resolved issues via completed applications.• While leading a team of four designers together we collaborated to build a style guide and atomic design system for the marketing team and SaaS product resulting in a more cohesive brand.

• Co-founded and lead the email team, delivering innovative email marketing strategies that influenced other e-commerce industry leaders.• Utilized UX and product principles to design engaging email journeys, employing user journey mapping, wireframing, information architecture, AB testing, ADA compliance, litmus testing, and consistent UI implementation for the growth marketing team which often resulted in improved KPIs in repeat purchases, first time purchasers, and overall sales.• Collaborated with cross-functional teams, including engineering, product, leadership, business partners, and fellow designers.• Regularly held impactful presentations using Invision and Google Slides to effectively communicate design concepts and strategies to stakeholders.• Conducted comprehensive industry audits and customer behavior research to inform data-driven decisions. Also leveraged test results and analyze email client capabilities to optimize email performance and overcome technological limitations.• Focus on mobile-first and personalized email journeys for CRM, drawing insights from user behavior, brand perception, and consumer insights.

• Spearheaded efforts to design and promote a content marketing initiative to help drive brand value that was not solely tied to discounts. This involved mapping out strategy, creating a design system, working with the CRM team leadership, and successfully pitching to division leadership while addressing bottom line concerns.• Oversaw a collection of over 35 templates for the design team, maintaining consistency and preserving the essence of the brand.• Guided and supported new team members through comprehensive training sessions and sharing step-by-step instruction documentation to ensure a smooth onboarding experience.• Bridged the gap between the email development, product design, and marketing design teams fostering ongoing collaboration and an open flow of creativity alleviating previous silo issues.

• Spearheaded design efforts as the sole designer of the Groupon Goods marketing team. Created and managed approximately one hundred campaign assets weekly for mobile, web, and email.• Collaborated directly with sales teams biweekly to develop targeted marketing campaigns for high-intent users, ensuring a personalized and engaging experience for consumers. Joint efforts resulted in an increase in repeat bookings.• Successfully won the NFL as a brand partner by contributing a mock NFL campaign design to the sales team’s pitch which established trust in Groupon’s ability to preserve the quality of the NFL brand addressing the concerns of being associated with a discount site.

I worked with the creative director, art director, copywriter, and project manager to produce a variety of internal communication deliverables for both print and web. This includes billboards, print ads, fliers, web banners, emails, icons, books, wireframes for motion graphics and sub-branded logos for internal and external use.

I developed new brand guidelines for Enlivant, a senior living company. Enlivant was in dire need of help with their rebrand, which was left hanging by the previous design agency when they brought me on. I worked directly with the creative director and marketing team and produced promotional marketing material such as fliers, postcards, letterheads, business cards and exterior signage while also defining type styles, the color pallet, layout grids, PowerPoint templates, standardized logo usage, and designed emails.

- Designed StateMad.com for presenting pilot to Hollywood. The site was successful in enticing various well-known agents to sit down for a personal pitch with the creator. - Directed the branding campaign for State and Madison’s pilot project, Oh Henry. Presented executive producer/director with various concepts and developed a number of deliverables such as, social media objects like comic panels, gifs and short video clips as we prepared for the web premiere.https://www.facebook.com/ohhenryshow- Completed storyboarding for Cuneiform Graffiti music video by KSRA & Ink Tipped.https://www.youtube.com/watch?v=JyuLOZbRr1k

As the Event Chair for AIGA's "A Community of Makers: Exploring Print in the Digital Age" I worked with Jude Goergen of Juego and Christine Schaaf of Mohawk to put together an event that featured the Creative Director at Pitchfork, Michael Renaud, give a talk about Pitchforks new print publication. I was in charge of researching and booking caterers, furnishing the space, assisted with major setup and operations of the event as well as being a part of discussions about the over all event weeks prior to its opening day. I recruited a photographer for the event, managed event volunteers and oversaw operations during the event.

Worked under the Senior Graphic Designer, Adam Weiskind and a communications team of four others on a wide range of job types, meant for different types of audiences. Project types consisted of data visualization for both print and web, multi-page publications, posters, flyers, postcards, and packaging. Implemented a more consistent branding style that collated with more modern projects that had been contracted to 3st prior to my employment.

I apply my skills and knowledge in the industry standard design and layout applications on a daily schedule; having 3 to 4 jobs to work on per day. I also share my artistic and corporate perspective with customers before during and after the duration of a job, from discussing the content, design and other job details to revising proofs with customers.

I work at Harper College in the Harbinger Newspaper office as one of the two layout editors and I also am a photographer for the newspaper. The paper is sixteen pages and comes out biweekly. Material is mostly relevant to the school and its students.

I cover Maine Township sporting events. Such as Maine East, Niles West and others in the area.