• Increased retention of 5 clients by amending or producing new SOWs by understanding business goals • Led a team of 15 through a re-org that consolidated business lines from 3 different companies (Ampush, Tinuiti, Blisspoint) into a client centric structure. Produced trainings and necessary touchpoints to ensure unified cultural norms were established, work expectations were set, and gaps in skillsets were filled• Accountable for strategy of 5 subscription clients and $3M-$5M Tinuiti run monthly budget, including Paid Social, Paid Search, Creative, Influencer sourcing, CRO, BI intelligence, SEO, Streaming and Podcast• Managed a $250k-$500k monthly PNL across 5 subscription clients. Increased margin and P&L by staffing team suitably, improving inefficiencies on the team, and pinpointed opportunities to increase spend or to cross sell services• Managed 3 managers, ensuring they set clear RACIs, expectations, and delivered feedback to ensure development• Filled 2 roles as a hiring manager. Produced the interview process, job description, and aligned on compensation

• Managed relationships with CMOs and Heads of Growth, aligning strategy, goals, team opportunities, and establishing mutually beneficial contract structures.• Launched hair care line for reputable DTC brand and halved CPAs after first month via Paid Social, Search, CRO, Creative • Identified challenges within the Ampush design org and implemented organizational adjustments, leading to more thoughtful, and strategic assets produced on faster timelines. • Coordinated, owned and revamped the Advanced Analyst Training Program, equipping analysts with essential tools, skills, and mindsets for success

• Achieved 30% QoQ volume growth for Weight care product by spearheading creative and CRO strategy, ensuring clear, engaging content that emphasized product differentiation while maintaining FTC compliance and legal standards.• Increased % of spend of Ampush assets on Meta for weight care product from 50%to 90% in 3-month period; this is due to spearheading and sourcing influencer content combined with an iterative strategy on strongest value props• Developed trust with CMOs by owning QBRs and strategic collateral across growth, design, and CRO.• Established clear RACIs, sprints, and processes to unlock efficiency and accelerate development on the team • Understood the incremental value of channels via GA, Amplitude, Mixed Media Modelling, and Platform Attribution

•Tripled non-brand volume on Starz from 7% of volume to 21% of volume in 6 months. Improved monthly PNL by 3X• Led 5 analysts and implemented systems across growth, design, and CRO on the Starz team to ensure data-driven decision-making, proactive performance management, enhanced prioritization, and efficient time utilization.• Scaled LATAM markets on Starz INTL by developing a localized creative strategy on paid media

• Boosted non-branded acquisitions on Meta for Hubble Contacts by over 100% QoQ while keeping costs constant designing ads via Canva, building pages on Wordpress, coordinating with engineers on proper tracking • Developed and executed channel-specific strategies for campaigns across Meta, Snapchat, Search, YouTube, Taboola, Quora, and Reddit for clients like Birchbox, Tovala, Starz, Hubble, and Blenders Eyewear• Product managed engineers and UI/UX designers from landing page concept to final landing page• Increased conversion rate by 30% in 6 months on paid social channels for Tovala by utilizing tools like Hotjar, Click Activity, Full story, page drop offs, and backend A/B testing to inform landing page strategy• Developed models and dashboards for clients such as Starz and Birchbox to analyze growth, costs, churn, and subscriber counts, which was leveraged by client VPs for projections and to justify more budget