Michael Millar (Frsa) Email & Phone Number

Co-founder of SmplCo, a start-up that is changing the way digital brands, products and services are designed and developed. The Smpl team has done it all – from helping build clients into successful global brands, to founding our own companies, and even floating them on Wall Street. We offer:- Strategic advice to entrepreneurs and innovators (from.

London, England, United Kingdom

London Area, United Kingdom

• Here are 10 recent projects (B2B and B2C):
• The Law Society: Improving engagement and loyalty among TLS' 170,000 members, by building an integrated, programmatic content marketing strategy to streamline internal processes, improve internal engagement, and.
• Hologic: Working with senior executives at this world-leading medtech company to refine corporate messaging and prepare leaders to deliver it to stakeholders (investors, staff… Show more Here are 10 recent projects.
• Hologic: Working with senior executives at this world-leading medtech company to refine corporate messaging and prepare leaders to deliver it to stakeholders (investors, staff, media, etc)
• Vodafone: preparing senior staff for high-level media engagement
• Teva Pharmaceuticals: Redesigning the company's global corporate content marketing strategy (more below)

• Created a global content marketing strategy to help protect and build the reputation of one ofthe world's biggest pharmaceutical firms (and Fortune 500 member). The strategy - part of a wide-ranging digital.
• Key goals:o Build awareness, understanding and trust in Teva among key stakeholderso Drive core business goals, including commercial sales… Show more Created a global content marketing strategy to help protect and.
• Key goals:o Build awareness, understanding and trust in Teva among key stakeholderso Drive core business goals, including commercial sales, recruitment, and the global rollout of the new corporate brandAchievements:
• Created and sold global strategy and tactics into executive board
• Exceeded KPIs across analytics on all channels (traffic, engagement, sentiment, etc.), through:o A programme of content codification and creation based on Design Thinking, whichresulted in higher quality output and.
• Worked with procurement to cut large $ sums from existing marketing costs

• Design, pilot and roll out of:o A new content marketing (thought leadership) strategy to boost the reputation of this$2bn global law firm, improve client engagement, and drive revenueo A new, multi-tiered digital.
• Created… Show more Design, pilot and roll out of:o A new content marketing (thought leadership) strategy to boost the reputation of this$2bn global law firm, improve client engagement, and drive revenueo A new.
• Created and sold global strategy and tactics into global board
• Built team and agency relationships to deliver project (subsequently shortlisted for Financial Times’ Most Innovative Lawyers Award 2018)
• Design and build of a new centralised ‘content hub’ structure, to help teams deliver consistent,high-quality, firm-wide content delivery (in a highly regulated environment)
• Exceeded all KPIs, for sign-ups, traffic, sales, referrals and client feedback, regularly setting newfirm records for audience engagement through:o Creation of a new PEO marketing strategy to drive traffic to platform.

London, United Kingdom

• Advising from board level downwards on strategic communications for a FTSE-250 firm with offices in 2600 locations in 106 countries
• Managing £1m+ communications budget
• Media Relations: proactive and reactive PR, reputation and crisis management (digital, social, traditional media)
• Content Marketing: developing and executing a new global content marketing strategy across 80 countries & 30 languages(in multiple formats, fully integrated with the customer journey)
• Investor… Show more
• Investor Relations: writing annual report, organising results days, editing investor webpages, liaising with advisors and analysts

London

• Built team from scratch that was shortlisted for In-House Team of the Year at 2015 Corp Comms Awards
• Led corporate comms strategy across media, business, and political stakeholders
• Communications strategy: created a new integrated strategy to engage media, business, and political stakeholders including:
• New media relations strategy – result: 300% increase in media coverage (99% positive)
• New ‘digital first’ strategy – result: social engagement up 50%… Show more
• New ‘digital first’ strategy – result: social engagement up 50%, newsletter open rates 100% up, and policy report engagement up 100%

London, United Kingdom

Reuters TV (shoot, report and edit for international clients, incl. Chinese and Indian TV)

London

• Radio:
• Business editor for Radio 4 Today Programme with responsibility for the content and directing the live output of the UK’s leading current affairs programme.
• Business presenter & producer, Radio 4, 5Live & BBC Regions.
• Regular editor and sometime presenter of 5Live’s Wake Up To Money, helping to set the daily financial news agendaTV:
• Co-presenter of Biz Bites: producing and presenting quick-fire weekly business news show
• Reporter for BBC World & BBC News… Show more Radio:

I led a team of journalists operating a continuous breaking news service. Our website re-launch won us PPA interactive magazine of the year 2006. I reported twice from Iraq and was awarded RBI News Writer of the Year in 2006.

London

I was responsible for generating ideas and commissioning and writing features for this high-end consumer lifestyle magazine. These ranged from travel, to the restaurant industry, cars, and general lifestyle pieces.

Master'S Degree, International Business & Management, Merit

Postgraduate Diploma, Journalism - Print/Online/Broadcast, Distinction

Bachelor Of Laws (Llb), Law

Activities and Societies: Law Society Hockey Club