Co-founder of SmplCo, a start-up that is changing the way digital brands, products and services are designed and developed. The Smpl team has done it all – from helping build clients into successful global brands, to founding our own companies, and even floating them on Wall Street. We offer:- Strategic advice to entrepreneurs and innovators (from start-ups to corporate leaders)- A five-day clickable prototype to unleash your idea's potential- The promise that we'll… Show more Co-founder of SmplCo, a start-up that is changing the way digital brands, products and services are designed and developed. The Smpl team has done it all – from helping build clients into successful global brands, to founding our own companies, and even floating them on Wall Street. We offer:- Strategic advice to entrepreneurs and innovators (from start-ups to corporate leaders)- A five-day clickable prototype to unleash your idea's potential- The promise that we'll build your digital platform, product or service more efficienly and effectively than anyone else, using our unique design & development process Show less

Here are 10 recent projects (B2B and B2C):• The Law Society: Improving engagement and loyalty among TLS' 170,000 members, by building an integrated, programmatic content marketing strategy to streamline internal processes, improve internal engagement, and deliver engaging communications across all channels• Hologic: Working with senior executives at this world-leading medtech company to refine corporate messaging and prepare leaders to deliver it to stakeholders (investors, staff… Show more Here are 10 recent projects (B2B and B2C):• The Law Society: Improving engagement and loyalty among TLS' 170,000 members, by building an integrated, programmatic content marketing strategy to streamline internal processes, improve internal engagement, and deliver engaging communications across all channels• Hologic: Working with senior executives at this world-leading medtech company to refine corporate messaging and prepare leaders to deliver it to stakeholders (investors, staff, media, etc)• Vodafone: preparing senior staff for high-level media engagement • Teva Pharmaceuticals: Redesigning the company's global corporate content marketing strategy (more below)• Circle Health: Delivering an SEO-focused business development programme, using optimised content to drive better SERP results and more traffic to specialist consultants at the UK's biggest private hospital chain• Abingdon Health: Advising on the launch of the UK’s first COVID home antibody test. Key goals included creating a stratgic narrative around the company and its product, driving and maintaiining government/public support for the product, and turning that awareness into customers• Minima Blockchain: Creating a brand messaging strategy and structures ahead of an Initial Coin Offering (ICO), driving increased traffic volume and investor inquiries via the firm’s website• Sales Impact Academy: Creating key corporate messaging and the supporting content for investors, staff, and potential recruits of this rapidly growing second round start-up• Aykroyd & Co: Designed a new business development and marketing strategy to drive brand awareness and new business to this prime London property buying agency• Bin Day Brewing Company: Creating an influencer-led marketing strategy and ongoing campaigns the world's first YouTube brewery that I created with Robbie Knox Show less

Created a global content marketing strategy to help protect and build the reputation of one ofthe world's biggest pharmaceutical firms (and Fortune 500 member). The strategy - part of a wide-ranging digital transformation programme - is designed to stand up to the rigours of this highly complex and heavily regulated organisation.• Key goals:o Build awareness, understanding and trust in Teva among key stakeholderso Drive core business goals, including commercial sales… Show more Created a global content marketing strategy to help protect and build the reputation of one ofthe world's biggest pharmaceutical firms (and Fortune 500 member). The strategy - part of a wide-ranging digital transformation programme - is designed to stand up to the rigours of this highly complex and heavily regulated organisation.• Key goals:o Build awareness, understanding and trust in Teva among key stakeholderso Drive core business goals, including commercial sales, recruitment, and the global rollout of the new corporate brandAchievements:• Created and sold global strategy and tactics into executive board• Exceeded KPIs across analytics on all channels (traffic, engagement, sentiment, etc.), through:o A programme of content codification and creation based on Design Thinking, whichresulted in higher quality output and better audience engagemento Creating an end-to-end publishing process, with new interactive tech to streamlinecontent creation and drive awareness & engagement among regional and local teamso Creating a structured process for defining channels across paid, earned and owneddistribution• Worked with procurement to cut large $ sums from existing marketing costs• Recruited in-house team and managed multiple agency relationships• Built new relationships with product sales & marketing teams, public affairs, and HR, helping togreatly increase impact and influence of corporate comms output• Sat on design team for new global corporate website, working on taxonomy, design, content,governance and analytics• Supported a global social media audit and overhaul, including social listening, moderation &management, and analyticsKey subject areas: biopharmaceuticals, advanced manufacturing (+ Industry 4.0), quality generics, anti-microbial resistance, social impact / sustainability Show less

Design, pilot and roll out of:o A new content marketing (thought leadership) strategy to boost the reputation of this$2bn global law firm, improve client engagement, and drive revenueo A new, multi-tiered digital platform – HLEngage.com - to enable ‘mass personalisation’ ofcontent and in-depth measurement of content performance to optimise outputo Productised knowledge, enabling the firm to sell digital legal services for the first timeAchievements:• Created… Show more Design, pilot and roll out of:o A new content marketing (thought leadership) strategy to boost the reputation of this$2bn global law firm, improve client engagement, and drive revenueo A new, multi-tiered digital platform – HLEngage.com - to enable ‘mass personalisation’ ofcontent and in-depth measurement of content performance to optimise outputo Productised knowledge, enabling the firm to sell digital legal services for the first timeAchievements:• Created and sold global strategy and tactics into global board• Built team and agency relationships to deliver project (subsequently shortlisted for Financial Times’ Most Innovative Lawyers Award 2018)• Design and build of a new centralised ‘content hub’ structure, to help teams deliver consistent,high-quality, firm-wide content delivery (in a highly regulated environment)• Exceeded all KPIs, for sign-ups, traffic, sales, referrals and client feedback, regularly setting newfirm records for audience engagement through:o Creation of a new PEO marketing strategy to drive traffic to platform and productso Extensive programme of internal stakeholder awareness and management, including aninternal influencer strategy to drive senior engagemento Fostering external partnerships with tech firms, industry bodies, and other 3rd partieso Creating the ‘LawTech Network’ to build community engagement and drive marketinsight & sales• Put systems and processes in place to save $1m+ in annual lost time by making it easier forcolleagues to create, publish and disseminate content, as well as see improved ROI for theireffortsKey subject areas: financial institutions, insurance, corporate finance, fintech, blockchain, payments regulation (Payment Services Regulations, MIFID II, SCA) Show less

• Advising from board level downwards on strategic communications for a FTSE-250 firm with offices in 2600 locations in 106 countries • Managing £1m+ communications budget• Media Relations: proactive and reactive PR, reputation and crisis management (digital, social, traditional media)• Content Marketing: developing and executing a new global content marketing strategy across 80 countries & 30 languages(in multiple formats, fully integrated with the customer journey) • Investor… Show more • Advising from board level downwards on strategic communications for a FTSE-250 firm with offices in 2600 locations in 106 countries • Managing £1m+ communications budget• Media Relations: proactive and reactive PR, reputation and crisis management (digital, social, traditional media)• Content Marketing: developing and executing a new global content marketing strategy across 80 countries & 30 languages(in multiple formats, fully integrated with the customer journey) • Investor Relations: writing annual report, organising results days, editing investor webpages, liaising with advisors and analysts• Corporate comms: creating a coherent corporate narrative and accompanying collateral for internal and external stakeholders• Agencies: managing content and PR agency relationships Show less

• Built team from scratch that was shortlisted for In-House Team of the Year at 2015 Corp Comms Awards • Led corporate comms strategy across media, business, and political stakeholders• Communications strategy: created a new integrated strategy to engage media, business, and political stakeholders including: • New media relations strategy – result: 300% increase in media coverage (99% positive) • New ‘digital first’ strategy – result: social engagement up 50%… Show more • Built team from scratch that was shortlisted for In-House Team of the Year at 2015 Corp Comms Awards • Led corporate comms strategy across media, business, and political stakeholders• Communications strategy: created a new integrated strategy to engage media, business, and political stakeholders including: • New media relations strategy – result: 300% increase in media coverage (99% positive) • New ‘digital first’ strategy – result: social engagement up 50%, newsletter open rates 100% up, and policy report engagement up 100%• Building membership: working with executive team to build attractive membership and sponsorship propositions, increase event attendance, and boost Net Promoter Scores• Campaigning: creating and advising on national campaigns involving businesses, politicians and the other national stakeholders – e.g. ‘Let Britain Fly’ (successful Heathrow runway expansion campaign), ‘In Campaign’ for EU Referendum, & ‘50,000 Homes’ campaigns• High level stakeholder engagement: advising the board on media and public affairs strategy, running press briefings, and representing BusinessLDN at high-level business and political meetings (e.g. with London Mayor, Boris Johnson)• Crisis management: Proactive and reactive fire-fighting / reputation managementKEY SUBJECT AREAS: EU referendum, Housing, Finance, Devolution, Infrastructure, Transport, Security Show less

Reuters TV (shoot, report and edit for international clients, incl. Chinese and Indian TV)

Radio: • Business editor for Radio 4 Today Programme with responsibility for the content and directing the live output of the UK’s leading current affairs programme.• Business presenter & producer, Radio 4, 5Live & BBC Regions. • Regular editor and sometime presenter of 5Live’s Wake Up To Money, helping to set the daily financial news agendaTV:• Co-presenter of Biz Bites: producing and presenting quick-fire weekly business news show• Reporter for BBC World & BBC News… Show more Radio: • Business editor for Radio 4 Today Programme with responsibility for the content and directing the live output of the UK’s leading current affairs programme.• Business presenter & producer, Radio 4, 5Live & BBC Regions. • Regular editor and sometime presenter of 5Live’s Wake Up To Money, helping to set the daily financial news agendaTV:• Co-presenter of Biz Bites: producing and presenting quick-fire weekly business news show• Reporter for BBC World & BBC News Channel: including ‘Show Me The Money’ & ‘Your Money’ programmes.• Producer and reporter, Working Lunch (BBC2)• Editing programmes: Final Cut Pro X, Avid, VCS Dira.Online:• Reporter: Writing news and feature articles for BBC online, including exclusives ranging from stories on the housing market to stock market investment. Multi-platform approach, combining text with video and audio.• Night editor: In charge of business news output and website design for both UK and International sites. Show less

I led a team of journalists operating a continuous breaking news service. Our website re-launch won us PPA interactive magazine of the year 2006. I reported twice from Iraq and was awarded RBI News Writer of the Year in 2006.

I was responsible for generating ideas and commissioning and writing features for this high-end consumer lifestyle magazine. These ranged from travel, to the restaurant industry, cars, and general lifestyle pieces.