With over 15 years of experience in the retail industry, I have played a key role in transforming Super-Pharm into a leading digital presence. I envisioned and directed the development of our company's top e-commerce site, now engaging over 5 million monthly active users, and created Israel's most successful retail mobile app, with over 600,000 monthly active users.My background as a programmer has provided me with a deep understanding of technology, which I effectively leverage in my role focusing on product management within the marketing team. This unique combination allows me to bridge the gap between marketing and technology, ensuring that customer and user experiences are always at the forefront. I excel in digital marketing, customer purchase decision-making behavior, and translating marketing needs into technological solutions, all while managing four dynamic teams—product management, marketing, marketplace, and innovation.As a member of the management board since 2016, I have overseen numerous projects, collaborating with startups and integrating advanced technologies that have positioned Super-Pharm at the forefront of retail innovation in Israel. My commitment to continuous improvement and data-driven decision-making has earned me recognition as a thought leader in the industry.Outside of work, I am a dedicated father of four, an avid coder, and a frequent speaker at esteemed institutions and conferences, where I share insights on analytics, e-commerce, and customer experience. Fluent in Hebrew and English, with a good proficiency in French, I remain committed to driving transformative growth and innovation in the retail sector.