- Implemented analytics in mobile apps in partnership with development teams, enabling app marketing teams to measure against revenue-driving KPIs- Managed data strategy for migration to new email service provider, streamlining and optimizing email execution for marketing partners- Created the data flows and governance of data going into and out of multiple systems- Coordinated with data product owners across the Data Strategy team to address needs for their roles participation in different projects

- Identified $71M in potential new revenue through execution of A/B testing- Subject matter expert on A/B testing and primarycontact for all A/B testing requests- Issued weekly reporting for product stakeholders and senior leaders on A/B test performance across the organization, including high level performance and calling out areas of opportunity- Collaborated with product owners to create A/B testing processes and roadmaps, often uncovering new approaches to testing to meet their business objectives - Partnered with engineering and design team to develop and iterate on experiences that meet their acceptance criteria for resolving customer friction- Transitioned to delivery manager role, after first four month as business needs evolved while still maintaining responsibility for A/B testing projects- Managed the relationship with A/B testing execution vendor (SiteSpect)

- Drove the site experience for the firm’s first customer referral program; Driving approximately 20k advocates sharing with their network, bringing around 4,000 new accounts and $20 million in total net new assets- Strategized with subject matter experts to distill complicated investor education into easily digestible digital content for customers and prospective customers, with focus on continual improvement and data-driven optimization to improve customer engagement, and further organic search rankings- Served as Product Owner of enterprise content management system, Adobe Experience Manager (AEM)

- Led the implementation and execution of tag management via the Ensighten platform- Led the technical SEO strategy for the organization through implementation of tags, schema markup, and modernizing SEO analysis tools- Managed, supported, and executed on key marketing initiatives by collaborating with stakeholders leveraging Agile methodologies- Built relationships with cross-functional teams including product, creative, technology, marketing, corporate communications, sales legal, and external agencies- Managed content/design optimization campaigns, leveraging 3rd party tools (Adobe Target and Oracle Maxymiser) for A/B and multivariate tests