Michael Kraft is a Consultant at Firepower. He possess expertise in sem, digital strategy, seo, google analytics, analytics and 39 more skills. Colleagues describe him as "Let's not beat around the bush: Michael Kraft is an analytics expert of a different order. A great many 'analysts' I've worked with in the past -- either due to bias or inexperience -- focus on either implementing tools to gather data, or culling data and making general statements. Michael changed the way I viewed analytics and their value, by demonstrating not just a deep knowledge of analytics tools and tactics, but also business strategy. A student of business in every… Show more" and "I’ve had the privilege of working with Michael at two different companies, and he is one of the most well-rounded, strategic analytical minds I know. While analytics and business intelligence are his core skills, Michael offers much depth in many different subject matter areas – he understands technology, is current with emerging media and is a student of the user experience. What makes him a great analyst is his business acumen and his relentless drive to uncover core issues plaguing a… Show more"