Michael (Byung Yun) Moon Email & Phone Number

대한민국 서울

Project Lead, Samsung Mobile Experience Marketing (MX) division • Spearheaded Samsung Galaxy product experience as a project manager. (CES2022, MWC2022) • Set the team structure, resources, managed budgets & schedule• Collaborated with internal and external stakeholders from creative to production teams to achieve the best outcome• Developed new experience strategies to overcome a ‘with-pandemic’ condition

대한민국 서울

Project Lead, Samsung 2020 Tokyo Olympic Sponsorship Marketing•Establish a marketing campaign strategy in alignment with the client’s business objective and Administer end-to-end campaign logistics of the Samsung Olympic sponsorship marketing project in liaison with regional counterparts.• Operate various on&offline brand marketing events to provide optimized communication.• Analyze KPI and deliver business insights and intelligence with the internal Data-Marketing division

대한민국 서울 용산구

Global Launching Marketing (Unpacked Events, Galaxy Studio)• Unlocked key insights for each product and evolved them into robust creative briefs and execution ideasfor Keynote live event for Samsung Galaxy Products (Unpacked) – Galaxy S8, Note8, A series • Set operational standards and manualize them (Toolkit) for regional offices and supervised the local activations for Global pop up experience booths platform (Galaxy Studio) • Researched, proposed, and managed the Galaxy Marketing programs for Consumers (K-Pop Influencers marketing) – Galaxy S10, Note9, S9• As a project manager, directed and produced digital experience solutions to deliver the Autonomous-driving technology of Hyundai MOBIS

대한민국 서울

Renault Samsung Motors Annual Marketing• Responsible for Renault Samsung Motors brand experience marketing on annual basis. : Test drives for media, Motor shows exhibitions, PR events, etc.SK Telecom 5G PR Events• Project managed SKT-BMW joint keynotes PR event delivering 5G technology excellence• Developed 2 way live connected keynote between moving vehicle and event hall that visualize the speed of 5G• Harnessed a hologram technology to conceptualize the low latency of the 5G network.• Communicated across the whole stakeholders from the engineers of SKT, products dept. of BMW, marketing, media, etc.

브라질 상파울루

• Dispatched to Sao Paulo to discover a new business in LATAM Area and to incorporate a new office in Brazil• Analyzed the market landscape in Brazil, and established a business strategy reporting to CEO directly.• Interviewed with 50+ local vendors to build a partners’ pool in the Latin America area (creative, experience content production, AV hardware equipment, exhibition design, etc.)• Managed hands-on events (local dealer conference, test drive, etc.) for Samsung and Hyundai worldwide (Mexico, Chile, Colombia, Portugal, Spain, etc.)

대한민국 서울

• Planned, pitched, and executed global experiential projects for Samsung, Hyundai, etc.• Project-managed various live events (concert, keynote event, test drive, etc.) worldwide. • As an account planner, managed annual-basis marketing plans for Seven Luck Casino (a government tourism organization)

•Reviewed & screened candidate scenarios for production line-up•Location manage, on-site production for •Production planning for

Bachelor Of Science (Bs), Film/Video And Photographic Arts

Portuguese Language Course