Michael (Byung Yun) Moon Email & Phone Number

대한민국 서울

• Project Lead, Samsung Mobile Experience Marketing (MX) division
• Spearheaded Samsung Galaxy product experience as a project manager. (CES2022, MWC2022)
• Set the team structure, resources, managed budgets & schedule
• Collaborated with internal and external stakeholders from creative to production teams to achieve the best outcome
• Developed new experience strategies to overcome a ‘with-pandemic’ condition

대한민국 서울

• Project Lead, Samsung 2020 Tokyo Olympic Sponsorship Marketing
• Establish a marketing campaign strategy in alignment with the client’s business objective and Administer end-to-end campaign logistics of the Samsung Olympic sponsorship marketing project in liaison with regional.
• Operate various on&offline brand marketing events to provide optimized communication.
• Analyze KPI and deliver business insights and intelligence with the internal Data-Marketing division

대한민국 서울 용산구

• Global Launching Marketing (Unpacked Events, Galaxy Studio)
• Unlocked key insights for each product and evolved them into robust creative briefs and execution ideasfor Keynote live event for Samsung Galaxy Products (Unpacked) – Galaxy S8, Note8, A series
• Set operational standards and manualize them (Toolkit) for regional offices and supervised the local activations for Global pop up experience booths platform (Galaxy Studio)
• Researched, proposed, and managed the Galaxy Marketing programs for Consumers (K-Pop Influencers marketing) – Galaxy S10, Note9, S9
• As a project manager, directed and produced digital experience solutions to deliver the Autonomous-driving technology of Hyundai MOBIS

대한민국 서울

• Renault Samsung Motors Annual Marketing
• Responsible for Renault Samsung Motors brand experience marketing on annual basis.: Test drives for media, Motor shows exhibitions, PR events, etc.SK Telecom 5G PR Events
• Project managed SKT-BMW joint keynotes PR event delivering 5G technology excellence
• Developed 2 way live connected keynote between moving vehicle and event hall that visualize the speed of 5G
• Harnessed a hologram technology to conceptualize the low latency of the 5G network.
• Communicated across the whole stakeholders from the engineers of SKT, products dept. of BMW, marketing, media, etc.

브라질 상파울루

• Dispatched to Sao Paulo to discover a new business in LATAM Area and to incorporate a new office in Brazil
• Analyzed the market landscape in Brazil, and established a business strategy reporting to CEO directly.
• Interviewed with 50+ local vendors to build a partners’ pool in the Latin America area (creative, experience content production, AV hardware equipment, exhibition design, etc.)
• Managed hands-on events (local dealer conference, test drive, etc.) for Samsung and Hyundai worldwide (Mexico, Chile, Colombia, Portugal, Spain, etc.)

대한민국 서울

• Planned, pitched, and executed global experiential projects for Samsung, Hyundai, etc.
• Project-managed various live events (concert, keynote event, test drive, etc.) worldwide.
• As an account planner, managed annual-basis marketing plans for Seven Luck Casino (a government tourism organization)

• Reviewed & screened candidate scenarios for production line-up
• Location manage, on-site production for
• Production planning for

Bachelor Of Science (Bs), Film/Video And Photographic Arts

Portuguese Language Course