Event Hospitality & Entertainment is a fast-paced, ASX200 hospitality, entertainment and leisure company, operating some of Australia’s biggest and best hospitality, lifestyle and youth brands. As a senior leader and member of the Group’s Executive team, I report directly to the CEO. In this role, I oversee communications for the group across all EVENT brands with a focus on APAC and USA markets, these include: - QT Hotels and Resorts- Rydges Hotels- Atura Hotels- Independent Hotel Collection- Event Cinemas- Moonlight Cinemas- Thredbo Alpine Resort- JUCY Snooze- State TheatreAlongside the above, I also lead and manage corporate, internal and crisis communications/issues for the business, supported by a small team. ABOUT EVENT:Event Hospitality & Entertainment Limited (EVENT) is Australia’s leading entertainment, hospitality and leisure company. Founded in 1910 and headquartered in Sydney, EVENT is at the forefront of the experience economy and delivers millions of experiences annually. EVENT owns the largest cinema circuits in Australia, New Zealand and Germany under the brands Event, Birch Carroll and Coyle, Greater Union, Moonlight and CineStar. The Group also owns, operates and licences more than 70 hotels including Rydges Hotels, QT Hotels & Resorts, Atura Hotels and JUCY Snooze. In 2021 the Group launched the Independent Collection by EVENT, a collection of independently branded hotels under management and affiliate agreements.In the leisure space, EVENT operates Australia’s number one ski resort, Thredbo Alpine Resort and one of Australia’s oldest theatres, the State Theatre in Sydney. The Group also owns a substantial property portfolio.

Destination NSW is the lead government agency for the New South Wales tourism and major events sectors.In my role, I was charged with developing, driving and managing domestic and international tourism and event PR campaigns globally, that contribute to raising awareness of, and visitation to, New South Wales destinations and events. This includes destination PR and media relations, consumer communications and promotional activities, with a specialist focus area on Destination NSW’s business activations and arts/entertainment portfolios.I was also responsible for the global communications management of Destination NSW’s owned-and-operated Vivid Sydney festival - the largest festival of it's kind in the world - with a core focus on driving PR campaign in key APAC and USA markets to drive visitation. This included leading PR strategy, sponsorship and partnership communications management, government relations, media and stakeholder relations - supported by a large agency team for execution.

Presto was Australia’s local subscription video on demand (SVOD) internet streaming service, and disruptor to Netflix. In this role I was a member of the Senior Leadership Team and reported directly to the CEO. I was part of the start-up team in launching this new technology product to the Australian marketplace.

SBS is Australia’s multicultural public broadcaster and serves as one of the five main TV networks in Australia, funded by the Federal Government. In this role I was a trusted advisor the CEO, with a strong focus on consumer, government and corporate communications, and issues management.

Water Cooler PR was my own communications business that has seen me represent clients across corporate, tech, media, hospitality, Government, entertainment, and e-commerce. Key Responsibilities:• Media Relations: Responsible for all media relations and liaison on behalf of clients. Responsible for building and strengthening media relationships, including seeking media opportunities and developing reactive and proactive communication and publicity strategies. • Corporate Communications: Responsible for the consultation, analysis and processing of communication information in relation to the client. Employed to produce, develop and execute successful public relations and corporate communications strategies.• Stakeholder Management: Responsible for managing internal and external stakeholder relationships, including media, to source and develop quality editorial. • Media Training: Manage talent and spokespeople where required, including providing media training and briefings.• Social Media: Management of client digital and social media channels, including strategy implementation and execution.• Brand Reputation: Responsible for managing brand reputation, profile building and crisis communications.• Events: Implement, manage and execute necessary media and stakeholder events, including working within any necessary client budget constraints.• Partnership/Sponsorship Opportunities: Identify and create new opportunities for clients, including sponsorship, partnership and event opportunities.Water Cooler PR provided the following services:• Public relations and communications consultancy• Publicity campaigns• Corporate communications campaigns• Digital and social media management• Profile building• Brand awareness• Internal communications• Strategic communications, planning and media placement• Media monitoring and reporting• Event management