Lead Designer - Digital
Generated revenue by designing mini sites, rich media ads, and site skins for ad sales. Provided designs for truTV's video on demand, "truTV2Go" and "Extreme Supreme" mobile apps. Delivered creative in support of the network’s social media goals; generating many 1000s of Facebook likes and increased brand aweness. Lead designer of rich-media advertisements, sponsored content and network products, contributing to revenue growth. Provided a platform for online ad revenue; increasing video and page views by creating numerous custom video players. Devised end slate and interstitial motion graphics template for short form video content in support of branding efforts. Worked with video team to establish work flow. Created XML controlled ad banners; enabling flexible messaging and fast delivery.