Michael Morrison, Jd, Mba, Ms Email & Phone Number

Pensacola, FL, US

• Develop and execute comprehensive marketing roadmaps for clients in diverse sectors, focusing on e-commerce, retail, luxury, and B2B. Lead omnichannel campaigns across paid search, SEO, affiliate marketing, social.
• Launched RealPartnerMarketing.com, leading team of 80 contractors to execute successful affiliate marketing campaigns across multiple industries, including beauty, CBD, and fashion.
• Spearheaded marketing strategy for largest roofing company in U.S., optimizing lead generation and reducing costs, while scaling lead vendors from 2 to 60 within one month.

Annandale, NJ, US

• Recruited to lead and oversee all marketing efforts, driving business growth through planning, execution, and analysis of performance-focused campaigns. Managed cross-functional teams responsible for sales enablement.
• Directed $200K monthly budget and guided team of 33, streamlining processes across sales and call center teams while ensuring optimal lead generation and sales efforts.
• Launched third-party lead generation initiative that generated $5.8M in 4 months, contributing to 29% of company’s annual revenue.

St. Rose, LA, US

• Managed lead generation department, overseeing third-party lead generation efforts and directing call center operations with 80 agents to drive business growth and operational efficiency. Coordinated cross-functional.
• Achieved $250K in cost savings within 6 months through workflow optimization and expanded into 3 new markets, driving $120M ROI on $12M budget.
• Increased lead pool by 700%, reduced lead costs by 58%, and improved lead volume by 140%, resulting in 40K additional leads per month.

Boston, MA, US

• Led global affiliate marketing strategies for retail, SaaS, and e-commerce brands, managing cross-functional teams to drive customer acquisition through paid social, search, OTT/CTV, display, affiliate, and influencer.
• Increased revenue by 300% across client accounts by optimizing placements, improving partner relationships, and streamlining processes for enhanced profitability and operational efficiency.
• Influenced 83% channel growth, increasing revenue from $18M to $33M while maintaining 12-to-1 ROAS across all accounts.

Blue Bell, PA, US

• Directed global affiliate marketing campaigns for D2C and B2B brands such as EyeBuyDirect, HelloFresh, and ButcherBox, driving performance across platforms like ShareASale, Commission Junction, Rakuten, and Impact..
• Achieved 429% Return on Ad Spend (ROAS) across all campaigns, consistently surpassing performance goals through innovative marketing techniques and cross-platform collaboration.
• Successfully managed $1.5M affiliate marketing budget, driving $3.2M in revenue within 8 months by leveraging strategic partnerships and targeted optimizations.

• Led marketing efforts for a digital advertising agency specializing in SEO, SEM, television, radio, and traditional billboard advertising. Directed customer acquisition strategies across various channels while managing.
• Increased lead generation by 60% through content optimization and improved collaboration, significantly driving customer engagement.
• Grew revenue from $2M to $14M in first year by acquiring 116 new clients through targeted digital strategies.

Defuniak Springs, Florida, US

I managed the agency communications strategy and led key projects processes for the emergency management division of the Walton County Sheriff’s Office, overseeing the end-to-end coordination of high-profile disaster events, such as the BP Deepwater Horizon Oil Spill response. I was also the primary on-camera media spokesperson for the WCSO Emergency.

I helped developed a digital marketing and communications strategy for the Florida Department of Law Enforcement that contributed to 83K sign-ups to receive targeted community alerts with approximately 800 new registrants each week.My most significant contribution involved organizing a 12-day public awareness campaign using concurrent press conferences in.

Juris Doctor, Law

Master Of Business Administration - Mba, Business Administration, Management And Operations

Master Of Science - Ms, Corporate And Public Communication

Bachelor Of Science - Bs, Professional Communication

Associate Of Arts - Aa, Marketing/Marketing Management, General