Michael Morrison, Jd, Mba, Ms Email and Phone Number
Michael Morrison, Jd, Mba, Ms work email
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Michael Morrison, Jd, Mba, Ms personal email
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Recognized for Igniting growth through innovative marketing strategies, leading high-impact teams, and driving transformative business success across diverse industries.As a global marketing executive with a passion for innovation, I specialize in leading high-performing teams and executing omnichannel strategies that drive business growth. With extensive experience across affiliate marketing, customer acquisition, and vendor management, I leverage data-driven insights to optimize campaigns and deliver sustainable results. My expertise spans across diverse industries, where I’ve consistently implemented scalable solutions, built strategic partnerships, and navigated complex challenges. Comfortable in both C-suite and boardroom environments, I focus on driving transformation and creating impactful, long-term success for businesses. A few key highlights include:• Spearheaded launch of third-party lead generation channel at Green Power Energy, generating $5.8M in just 4 months, contributing 29% of company’s total annual revenue.• Drove revenue from $2M to $14M in the first year at Smooth Speak by acquiring 116 clients through strategic digital marketing initiatives and leading a team of 20 contractors.• Managed a $12M budget at PosiGen Solar, increasing the lead pool by 700%, reducing costs by 58%, and driving expansion into 3 new markets.I am excited to expand my professional network and see what the future holds. If you would like to connect, please email me at michaelmorrison@gmail.com. AREAS OF EXPERTISE Omnichannel Marketing CampaignsCross-Functional Team LeadershipCustomer Acquisition OptimizationMarketing Automation & AnalyticsVendor & Partner ManagementCrisis Communication StrategyData-Driven Decision MakingThird-Party Lead GenerationPublic Relations LeadershipBudget & P&L ManagementAffiliate Marketing StrategySEO & SEM Management
Real Partner Marketing
View- Website:
- RealPartnerMarketing.com
- Employees:
- 1
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Marketing DirectorReal Partner MarketingPensacola, Fl, Us
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Chief Executive OfficerReal Partner Marketing 2022 - PresentDevelop and execute comprehensive marketing roadmaps for clients in diverse sectors, focusing on e-commerce, retail, luxury, and B2B. Lead omnichannel campaigns across paid search, SEO, affiliate marketing, social media, programmatic, native, and connected TV platforms, optimizing brand performance and driving business growth.• Launched RealPartnerMarketing.com, leading team of 80 contractors to execute successful affiliate marketing campaigns across multiple industries, including beauty, CBD, and fashion.• Spearheaded marketing strategy for largest roofing company in U.S., optimizing lead generation and reducing costs, while scaling lead vendors from 2 to 60 within one month.
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Lead Generation ExecutiveGreen Power Energy 2023 - 2024Annandale, Nj, UsRecruited to lead and oversee all marketing efforts, driving business growth through planning, execution, and analysis of performance-focused campaigns. Managed cross-functional teams responsible for sales enablement, lead generation, media strategy, and content creation, ensuring company’s presence was strengthened across multiple regions.• Directed $200K monthly budget and guided team of 33, streamlining processes across sales and call center teams while ensuring optimal lead generation and sales efforts.• Launched third-party lead generation initiative that generated $5.8M in 4 months, contributing to 29% of company’s annual revenue. -
Growth MarketerPosigen 2022 - 2023St. Rose, La, UsManaged lead generation department, overseeing third-party lead generation efforts and directing call center operations with 80 agents to drive business growth and operational efficiency. Coordinated cross-functional teams to develop and execute data-driven marketing strategies, optimizing workflows and expanding into new markets.• Achieved $250K in cost savings within 6 months through workflow optimization and expanded into 3 new markets, driving $120M ROI on $12M budget.• Increased lead pool by 700%, reduced lead costs by 58%, and improved lead volume by 140%, resulting in 40K additional leads per month. -
Senior Marketing ManagerAcceleration Partners 2021 - 2022Boston, Ma, UsLed global affiliate marketing strategies for retail, SaaS, and e-commerce brands, managing cross-functional teams to drive customer acquisition through paid social, search, OTT/CTV, display, affiliate, and influencer marketing. Directed full lifecycle of affiliate campaigns, ensuring alignment with brand goals through A/B testing, audience segmentation, and data analysis.• Increased revenue by 300% across client accounts by optimizing placements, improving partner relationships, and streamlining processes for enhanced profitability and operational efficiency.• Influenced 83% channel growth, increasing revenue from $18M to $33M while maintaining 12-to-1 ROAS across all accounts. -
Marketing ManagerGen3 Marketing 2021 - 2021Blue Bell, Pa, UsDirected global affiliate marketing campaigns for D2C and B2B brands such as EyeBuyDirect, HelloFresh, and ButcherBox, driving performance across platforms like ShareASale, Commission Junction, Rakuten, and Impact. Aligned go-to-market (GTM) strategies and optimized Return on Ad Spend (ROAS) through collaboration with media channels and strategic partnerships.• Achieved 429% Return on Ad Spend (ROAS) across all campaigns, consistently surpassing performance goals through innovative marketing techniques and cross-platform collaboration.• Successfully managed $1.5M affiliate marketing budget, driving $3.2M in revenue within 8 months by leveraging strategic partnerships and targeted optimizations. -
Chief Executive OfficerSmooth Speak 2012 - 2021Led marketing efforts for a digital advertising agency specializing in SEO, SEM, television, radio, and traditional billboard advertising. Directed customer acquisition strategies across various channels while managing direct sales efforts with brand partners. Developed and executed omnichannel campaigns, including pay-per-call, email, and CTV, to enhance brand awareness and optimize lead generation.• Increased lead generation by 60% through content optimization and improved collaboration, significantly driving customer engagement.• Grew revenue from $2M to $14M in first year by acquiring 116 new clients through targeted digital strategies.
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Public Information OfficerWalton County Sheriff'S Office 2010 - 2012Defuniak Springs, Florida, UsI managed the agency communications strategy and led key projects processes for the emergency management division of the Walton County Sheriff’s Office, overseeing the end-to-end coordination of high-profile disaster events, such as the BP Deepwater Horizon Oil Spill response. I was also the primary on-camera media spokesperson for the WCSO Emergency Management Department during crisis events such as murder investigations and officer-involved shooting events. -
Public Information OfficerFlorida Department Of Law Enforcement 2008 - 2010I helped developed a digital marketing and communications strategy for the Florida Department of Law Enforcement that contributed to 83K sign-ups to receive targeted community alerts with approximately 800 new registrants each week.My most significant contribution involved organizing a 12-day public awareness campaign using concurrent press conferences in 7 locations, 90 digital billboards, and 100+ television, radio and newspaper outlets to capture a deadly fugitive wanted for more than 30 years. These efforts led to receiving an Award of Distinction from the Florida Public Relations Association and was mentioned in Congress.
Michael Morrison, Jd, Mba, Ms Skills
Michael Morrison, Jd, Mba, Ms Education Details
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Cooley Law SchoolLaw -
Jack Welch Management InstituteManagement And Operations
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Florida State UniversityCorporate And Public Communication
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Florida State UniversityProfessional Communication
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Gulf Coast State CollegeGeneral
Frequently Asked Questions about Michael Morrison, Jd, Mba, Ms
What company does Michael Morrison, Jd, Mba, Ms work for?
Michael Morrison, Jd, Mba, Ms works for Real Partner Marketing
What is Michael Morrison, Jd, Mba, Ms's role at the current company?
Michael Morrison, Jd, Mba, Ms's current role is Marketing Director.
What is Michael Morrison, Jd, Mba, Ms's email address?
Michael Morrison, Jd, Mba, Ms's email address is mi****@****ail.com
What schools did Michael Morrison, Jd, Mba, Ms attend?
Michael Morrison, Jd, Mba, Ms attended Cooley Law School, Jack Welch Management Institute, Florida State University, Florida State University, Gulf Coast State College.
What are some of Michael Morrison, Jd, Mba, Ms's interests?
Michael Morrison, Jd, Mba, Ms has interest in Kickin' It With Reporters, Public Relations, Economic Empowerment, Politics, Marketing, Education, Science And Technology, Communications.
What skills is Michael Morrison, Jd, Mba, Ms known for?
Michael Morrison, Jd, Mba, Ms has skills like Public Relations, Media Relations, Advertising, Marketing, Crisis Communications, Strategic Planning, Graphic Design, Publications, Media Buying, Brand Development, Video Production, Photography.
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