Michael Mota, founder and CEO of Atom Media, is building his agency on a foundation of diversetraining, skills, and experience. Michael is an educator, videographer, entrepreneur, published author, and sales executive. He earned a B.A. in Education from Rhode Island College and an M.A. inAdministration from Providence College. Michael served as the Vice President of Sales at Mediapeel, a mid-sized advertising agency, from 2010 through 2011. During that period he was instrumental in securing Alex and Ani as a cornerstone client, and as he quickly anticipated its swift and unprecedented growth, he saw great potential in anacquisition that would make Mediapeel a wholly owned division of its former client.He proved to be a key player in growing Seven Swords Media, which he helped lead onto Inc. magazine’s “5000 Fastest Growing Companies” (# 386) and “Fastest Growing Companies in Rhode Island” lists. At the same time he led the campaigns that landed The Smithsonian Institution, Benjamin Moore Paints, and other prestigious accounts. Over the two years of his Seven Swords tenure, Michael was chiefly responsible for increasing annual sales from $500 thousand to over $22 million.After an internal restructuring led to the dissolution of Seven Swords Media in 2014, Michael foundedAtom Media. That company’s first major client, BENRUS, LLC, was created by Giovanni Feroce, theRhode Island-born, internationally renowned entrepreneur and CEO who in four short years grewAlex and Ani from a small, regional company with $2 million in sales into a global lifestyle brand withannual revenues in excess of $250 million. When it was time for Mr. Feroce to reimagine the venerableBENRUS brand into a lifestyle brand with global reach, one of the first calls he made was to Michael.The result is a full-service advertising agency offering public relations, media buying, web, digital, andmulti-media services, and general strategic counsel.