I formed The Movitz Group in January 2016 as a natural evolution of my 25 years in the premium & natural products industry converging with profound changes occurring with consumer goods dynamics & culture in America. Shifts in CPG product portfolios, retail strategies, consumer demands, and technology are converging to create a fundamental transformation of how food is grown, raised and processed; how brands go to market, compete and simplify their ingredient profiles; how supply chains navigate being more transparent; how retailers and restaurants capture their customer’s attention, loyalty, and basket; how on line and mobile shopping is changing consumer expectations; and more. The traditional food system in America is adapting the principles, values and mission of the natural products industry at an accelerating pace like never before, and there’s no turning back. The influence the natural products industry sought to exert for decades is in fact coming to fruition in a most remarkable way, and conventional companies and businesses are scrambling to stay relevant.The Movitz Group was formed to be a strategic advocate - an authentic voice for the relationship between enterprise and humanity, helping to drive progress of both, as compliments to each other. We are objective but not indifferent. Business can do better. People can do better. We can do better, together.The Movitz Group offers professional strategic guidance to CPG, traditional retail, and capital markets through the lens and framework of the natural products industry; situation analyses and data analytics encompassing the full spectrum of defining the what, why, so what and now what; development of go-to-market strategies for emerging innovative brands; due diligence to capital markets and CPG considering investments or acquisitions; industry insider expertise to institutional investors; thought leadership and bold recommendations with conviction, inspiration and a touch of heart & soul.