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Chief Marketing Officer (CMO) classically trained in brand management. MBA with 17 years of diverse leadership experience, including leading both iconic brands and startups. P&L owner, DTC and e-commerce expert, brand and marketing strategist, social media connoisseur, and team leader. Passionate about brand and product management, digital marketing, e-commerce, technology, entrepreneurship, and people development.Certified Personal Trainer (CPT NCCA). Knicks season ticket holder. USA. Sushi enthusiast. Let's connect!
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Chief Marketing OfficerProovChapel Hill, Nc, Us -
Chief Marketing OfficerProov Oct 2023 - PresentErie, Colorado, UsCMO at leading women's health & wellness company post-Series AProov is a diagnostics company offering medical grade at-home tests and a support platform that is clinically proven to help those looking to conceive do so faster, and more cost-effectively. Proov goes beyond typical fertility tracking (which focuses on finding the fertile window) to help uncover key issues that can make conceiving more difficult.Proov founder, Dr. Amy Beckley, PhD, created the core Proov technology (Proov Confirm PdG tests) after her own battle with infertility. Proov now boasts over 10 products and continues to innovate to bring additional solutions to child bearing people and their partners. -
Vice President Of MarketingNovos Nov 2021 - Aug 2023New York, Ny, UsNOVOS VP (second in command). Started as head of marketing, then promoted in Jan 2023 to lead marketing, sales, and HR in expanded role as VP of Growth.P&L responsibility overseeing all commercial business including paid, earned, owned, and social media; GTM strategy; CPG innovation; market research & consumer insights; wholesale; partnerships; and recruitment. Direct reports include SBM, BM, ABM, contractors, and agencies.NOVOS is a fast growing VC-backed longevity company and is the only solution designed to address the 12 scientifically proven root causes of aging. NOVOS' ecosystem empowers consumers to understand how to slow down their aging and revitalize their cellular health to intelligently be #YoungerForLonger.Based on pioneering longevity research, each ingredient in our products, Core and Boost, is proven to precisely target one, if not more, of the ten root causes of aging. But they’re even more powerful combined – together, they work synergistically to effectively slow the entire aging process at a cellular level. Distilling the latest innovations in longevity into one daily routine, NOVOS helps your body build the best possible foundation for a longer lifespan. So you can tap into your most vital self today, and maintain it well into the future.NOVOS Mission: Making the latest scientific advances in longevity accessible and achievable for all. -
Director Of MarketingFeelmore Labs Mar 2020 - Oct 2021Brooklyn, New York, UsMarketing lead in health & wellness tech. Own 360° marketing plan across paid, shared, and owned media, along with DTC e-commerce. Launched the first consumer product, Cove. Direct reports include a brand manager (CRM & growth), an associate brand manager (social & influencer), a marketing intern, and 3 agencies (media, search, influencer). Feelmore Labs is post Series B and is a health and wellness technology company pioneering a new category of wearable devices that improve lives by training and tuning the nervous system to help people feel and perform better every day. -
Director Of MarketingF-Factor May 2018 - Mar 2020Head of marketing at F-Factor®. Led a team of 4 direct reports (BM and ABMs) and 2 indirect reports, 3 contractors, and multiple agencies (AOR VMLY&R) across strategy, creative, production, media, and PR. Oversaw product and brand management for all consumer packaged goods for the lifestyle brand. Accelerated triple digit growth of 8 figure annual revenue and managed multi-million dollar marketing budget, driving a 360° national campaign.
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Brand ManagerLg Electronics Jan 2017 - May 2018Seoul, KrUS brand marketing strategy and communication lead for LG Electronics Home Appliances' emerging categories & new technologies, with focus on digital marketing, ecommerce / DTC, and smart / IoTWithin 'Living' portfolio, responsible for LG Styler steam clothing care systems, LG PuriCare™ air purifiers and dehumidifiers, LG HOM-BOT™ robotic vacuums, LG CordZero™ A9 stick vacuums, LG Smart Security, and LG air conditioners; Lead all home appliance marketing promotions for $2.5 Billion annual business -
Chief Executive OfficerNew Jersey Young Professionals Jul 2015 - Dec 2017NJYP is about getting out and making friends! There are thousands of members and 20 official events per month. Members meet at restaurants, bars, coffee houses, comedy clubs, and outdoors. "Get out. Make friends."•Oversee marketing mix, business plan, digital expansion, and personnel•Grow P&L through expansion of key markets and revitalization of lapsed users•Accelerate business development through key partnerships and strategic sponsorshipsNote: Retired as CEO in Dec 2017 -
Associate Brand ManagerJohnson & Johnson Dec 2013 - May 2016New Brunswick, Nj, UsKey member of BAND-AID® Brand marketing team, driving growth of >12% during my time there and winning the top awards at JNJ multiples times (James E. Burke Marketing Award 2016 and 2014, NALT Platinum Annual Eagle 2015, NALT Eagle Q4 2015, NALT Eagle Q1 2016)Owned, Earned, and Shared Media Lead for Wound Care Portfolio (Jan 2016-May 2016)•Lead all digital media across franchise (BAND-AID® Brand Adhesive Bandages, BAND-AID® Brand First Aid, NEOSPORIN®, COMPEED®, COACH®, First Aid Kits, and Everyday Care)•Develop franchise's digital, social, e-commerce, PR, and professional strategiesU.S. Marketing Lead for BAND-AID® Brand First Aid Portfolio (Feb 2015-Dec 2015)•Lead all media, communication, and business planning across Post-Surgery Care, First Aid Kits, and COACH®•Create activation for Star Wars BABAB, the top deco license•Manage MLDP ABM direct reportsGeneral Management for BAND-AID® Brand Adhesive Bandages Portfolio (Dec 2013-Jan 2015)•Led all digital media and strategy for adhesive bandages, including creation of sales driving Facebook DLX media program•Executed "Stuck On Me" Year 2 Jingle Contest, partnering with Disney and Walmart•Owned forecasting, budgeting, health of business reporting, and consumer promotions -
Senior Financial AnalystJohnson & Johnson Jan 2012 - Dec 2013New Brunswick, Nj, UsGlobal Finance Services•Managed the P&L financial reporting for Corporate•Directly managed co-op financial analysts•Led the GFS Analyst Forum -
Financial AnalystMerck 2009 - 2012Rahway, New Jersey, UsFinance Rotational Program•Year 1: Consumer Care - Sales Finance •Year 2: Tax - Compliance -
Head Coach & PresidentThe College Of New Jersey 2008 - 2009Ewing, Nj, UsTCNJ Women's Club Basketball•Headed the Executive Board•Coached, hosted, and scouted dozens of games, tournaments, and practices•Managed 14 active members, 33 rotational
Michael Park Skills
Michael Park Education Details
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Nyu Stern School Of BusinessMarketing -
The College Of New JerseyFinance -
Wayne Valley High SchoolDiploma
Frequently Asked Questions about Michael Park
What company does Michael Park work for?
Michael Park works for Proov
What is Michael Park's role at the current company?
Michael Park's current role is Chief Marketing Officer.
What is Michael Park's email address?
Michael Park's email address is mp****@****isk.com
What is Michael Park's direct phone number?
Michael Park's direct phone number is +822203*****
What schools did Michael Park attend?
Michael Park attended Nyu Stern School Of Business, The College Of New Jersey, Wayne Valley High School.
What skills is Michael Park known for?
Michael Park has skills like Leadership, Finance, Financial Analysis, Marketing, Financial Reporting, Forecasting, Microsoft Excel, Strategy, Financial Modeling, Data Analysis, Advertising, Strategic Financial Planning.
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