Michael Robinson

Michael Robinson Email and Phone Number

Leveraging Marketing, Tech, and AI for Revenue Growth | 3x Company Exits | B2B + B2B2C SaaS and Professional Services Exec @ BrownRobinson
Michael Robinson's Location
Houston, Texas, United States, United States
About Michael Robinson

Strategic Growth Marketing Leader | Data-Driven | Revenue & Brand FocusedI’m a π-shaped marketing executive passionate about building high-performance teams, scaling startups, and driving growth through creative, data-driven strategies. With expertise in B2B SaaS, enterprise tech, and professional services, I develop adaptable frameworks that deliver results for businesses at any stage of growth—from startups to larger enterprises.♟️ Crafts scalable marketing engines that integrate growth, brand, product, customer, and content strategies. Marketing is a critical driver of business impact: every activity and campaign must be measured, analyzed, and focused to solve challenges.📈 Develops frameworks that transform complex marketing ecosystems into unified, results-producing machines. Whether it’s ABM, product marketing, or demand gen, I tailor strategies to achieve revenue, organizational, and investor goals.🎯 Incorporates hands-on leadership without micromanaging, building empowered, award-winning teams that aren’t afraid to innovate. I collaborate across functions—Sales, Customer Success, Finance, Operations, HR, and Investors—to accelerate business growth.📊 Drives measurable outcomes—from building highly-qualified pipelines for early-stage startups to scaling growth for mid-market and enterprise companies. I customize marketing frameworks to deliver results regardless of company size or maturity.🧮 Passionate about startups and high-growth firms, I’ve partnered with startup/founder-led and PE/VC-backed companies like Riversand, Empyrean, Crownpeak, and Associa to secure funding and achieve successful exits. I love seeing founders and investors win, and I create marketing engines that make it happen.

Michael Robinson's Current Company Details
BrownRobinson

Brownrobinson

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Leveraging Marketing, Tech, and AI for Revenue Growth | 3x Company Exits | B2B + B2B2C SaaS and Professional Services Exec
Michael Robinson Work Experience Details
  • Brownrobinson
    Principal
    Brownrobinson Aug 2024 - Present
    Modern growth marketing strategies and tactics, executed to help you scale your business by leveraging smart technology and AI tools. Providing marketing effectiveness for PE firms and their portfolio companies, startups, wealth management companies, fintech, and professional services firms, driving measurable and sustainable growth.
  • Numbers Marketing
    Consultant / Fractional Cmo
    Numbers Marketing 2012 - Present
    Marketing strategy and company growth consultant implementing demand generation, technology, and analytics into actionable marketing, branding, product development, and M&A plans of action. Clients span from Fortune 100 to PE & VC backed companies and early-stage/start-ups.
  • Crownpeak
    Chief Marketing Officer
    Crownpeak 2022 - 2023
    Denver, Co, Us
    Global leader supporting growth, product, partner, customer, and content marketing for enterprise DXP, shopping/e-commerce, and accessibility solutions.
  • Listrak
    Vice President Of Marketing
    Listrak 2021 - 2022
    Lititz, Pa, Us
    Marketing leader focused on martech and revops, product marketing, and demand generation for marketing automation and personalization SaaS solutions.
  • Riversand
    Vice President, Global Marketing
    Riversand 2019 - 2021
    Houston, Texas, Us
    Global head of marketing for enterprise data management SaaS visionary leader. Led revenue/demand generation, branding and digital experience, content, marketing communications, and partner and customer marketing. Riversand was a Gartner-recognized Magic Quadrant “Leader” in Master Data Management (MDM) and Forrester-recognized "Leader" in Product Information Management (PIM) before being acquired by Syndigo.
  • Empyrean Benefit Solutions, Inc.
    Vice President Of Marketing
    Empyrean Benefit Solutions, Inc. 2016 - 2019
    Houston, Texas, Us
    Led marketing, demand generation, and inside sales for SaaS leader in HRIS/health and welfare benefits administration for enterprise and mid-market clients.
  • Associa
    Svp Marketing And Sales
    Associa 2009 - 2012
    Dallas, Texas, Us
    Led company marketing and sales for $450mm professional services leader providing financial, insurance, and technology products and consulting to 8,000+ residential and commercial clients, and 4+ million consumers in the United States, Canada, and Mexico.
  • Associa
    Senior Vice President, Marketing
    Associa 2008 - 2009
    Dallas, Texas, Us
  • Associa
    Vice President, Marketing
    Associa 2004 - 2008
    Dallas, Texas, Us
  • Hitachi Consulting
    Industry Marketing Lead
    Hitachi Consulting 2003 - 2004
    Santa Clara, California, Us
    Led demand generation and conversion for management and information technology consulting division of Hitachi. Targeted select segments (energy/oil & gas and utilities, business and financial services, consumer goods, healthcare, and technology).
  • Allegro Development
    Vp Of Marketing
    Allegro Development 2002 - 2002
    Dallas, Tx, Us
    Led marketing for global hosted software and SaaS company providing energy trading and risk management (ETRM) technology software and services for oil, natural gas and NGLs, utilities, E&P, and back office operations -- in the midst of a challenging market environment and the collapse of a major market player.
  • Ey
    Market And Technology Strategist
    Ey 2000 - 2001
    London, Gb
    Established executive targeting and market/competitive analysis for global SaaS e-learning practice and later subsidiary of Ernst & Young.
  • Allegro Development
    Director Of Marketing
    Allegro Development 1997 - 2000
    Dallas, Tx, Us
    Established product marketing and lead generation for ETRM leader.

Michael Robinson Education Details

  • Smu Cox School Of Business
    Smu Cox School Of Business
    General
  • Baylor University
    Baylor University
    Journalism

Frequently Asked Questions about Michael Robinson

What company does Michael Robinson work for?

Michael Robinson works for Brownrobinson

What is Michael Robinson's role at the current company?

Michael Robinson's current role is Leveraging Marketing, Tech, and AI for Revenue Growth | 3x Company Exits | B2B + B2B2C SaaS and Professional Services Exec.

What schools did Michael Robinson attend?

Michael Robinson attended Smu Cox School Of Business, Baylor University.

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