Michael Scholl Email & Phone Number

Michigan, United States

Cannell Scholl Communications LLC is a public relations, social media and marketing- communications firm. It serves clients in the automotive, technology and manufacturing industries. The firm specializes in developing communications strategies and thought-leadership programs that utilize media relations, social media marketing and website content to educate key audiences, change opinions and motivate action.

Southfield, Michigan, United States

Responsible for managing, writing, organizing, editing, proofing, and preparing content for SME Membership’s portfolio of member communications including, newsletters, magazine articles, website(s) and other digital channels. Also develop all scripts and executive talking points for SME events and membership activities.The position requires significant experience in content development and deployment, editorial decision-making, and execution to elevate SME’s brand, membership messaging, readership, website traffic and digital engagement and supports the following major functions:> Membership Content> Membership Communications> Thought Leadership> Events> Web and Member Community Development> Social Media Management

Southfield, Michigan

Responsible for communications related to SME’s Events teams: generating media coverage about the organization and its events, writing and quarterbacking on-stage executive remarks, and providing counsel on resonant storylines and topics. Work with media, keynote presenters, panelists and exhibitors to generate awareness of each event and its content pertinent focused on issues, technological advances and trends in the manufacturing industry.> Managed media outreach for all SME trade show events, including targeting strategy, invitations, credential vetting, narrative creation, news release development and pitching for two signature events.> Created a master communication strategy for SME events, aligned with corporate strategy, for consistency across the Event groups’ yearly activity. The strategy strengthened SME corporate branding, versus reinforcing a laissez-faire house of brands outcome.> Created a thought-leadership strategic plan to raise visibility, increase credibility and build trust in SME Events leaders, positioning them as a key source of information about manufacturing in key industries.> Conceptualized / published Events Communications Playbook, a tactical execution plan aligning overall events messaging, strategy and objectives to manage communications for 12+ SME-hosted trade show events annually. > Developed content system and managed creation of SME Now, a digital trade show environment presenting keynote addresses, panel discussions, featured presentations, from four years of past SME events. Worked with Web, IT, Communications teams to get system functional and populated in four weeks.> Serve as social media manager for SME's Voices AMplified campaign to spotlight titans of additive manufacturing (3D printing) who have moved the technology and industry forward with great accomplishment, passion, and energy.

Bloomfield Hills, Mi

Lead team of three employees in delivering full-service public relations and social media services with monthly reporting to international clients, including Alcantara, HBPO, INFICON, Kiekert, MAHLE, NORMA Group, the Piston Group. > Services provided include communications plan and product marketing strategy development, corporate awareness programs, special event programming, media relations, media training, white papers, editorials, social media strategy, counseling and execution, develop presentations, news release preparation and distribution, news conference planning and implementation, product launch support, speechwriting, web content, trade show support, employee communications (publications, newsletters and online messaging), crisis communications counseling.> The agency coordinates and manages client programs in Europe, Asia-Pacific region, including press conferences/ media dinners in conjunction with the Beijing, Frankfurt, Geneva, New Delhi, Paris, Shanghai and Tokyo motor shows.

Troy, Michigan

Operate The Bag Lady, a retail business selling women’s handbags/jewelry/fashion accessories in southeast Michigan (spouse is active principal). Responsible for P & L, IRS/Michigan financial/tax reporting and payments, marketing, sales, conceptualizing and fabricating displays, running sales events at Detroit-area medical centers and hospitals.> Opened a startup fashion business in 2009 that made money from its first year; successfully followed business plan to grow quarterly first year and each quarter to more than double its sales in its second year.> Marketed successfully to “sphere of influence” consumers, as well as reaching out to new and existing customer base through social media presence, direct e-mail campaigns, telemarketing, other channels.

Rochester, Michigan

Led team of two in providing strategic PR communications, marketing counsel and thought leadership to automotive, supplier, financial and healthcare clients, including Elio Motors, GKN Driveline, Experian Automotive.> Assisted startup automaker Elio Motors in communicating with reservation holders (65,000+) and potential investors throughout JOBS Reg A+ crowdfunding and OTCQX registration; developed key messages and managed media relations for key auto shows (LA, NAIAS, NYIAS), increasing media coverage at shows by 15 percent; assisted with execution of three successful satellite media tours.> Developed strategies and implemented Momentum blog regarding technology progress/government relations activities; published blog content on a weekly schedule targeting registration holders and potentials; company investors.> Strategically developed and produced a comprehensive guide to all-wheel drive for automotive and general media for drivetrain supplier GKN Driveline for distribution at the North American International Auto Show.> Used creativity and good decision-making to conceptualize, develop, manage trade media ride-and-drive event for new all-wheel drive products; ride-and-drive concept/format utilized on two continents; manage other marketing content. > Tasks: Created digital content, provided digital program management, directed marketing support, prepared reports for website/social media blogs.

Greater Detroit Area (F/T Temporary Position)

Developed and executed successful integrated marketing programs targeting B2B/B2C external audiences in the automotive, engineering/mobility and healthcare industries for a large regional agency. Work included project management/execution in Media Relations, Advertising, Trade Shows, Branding, Content Management, Digital Channels.> Media Relations – Accountable for media relationships with industry news media outlets through regular interaction; maintained media contacts list/database and media relationships / partnerships for each client; issued news releases on corporate, plant economic/community impact and other topics. Managed major press announcements for clients for key product/services introductions in collision repair training and education segment on tight deadlines. > Advertising/Branding – Developed creative concepts, scripts/storyboards and production of advertising, including radio, outdoor, TV/video and digital for major U.S.-based client for B2B, B2C audiences. Adhered to brand guidelines.> Editorial Writing – Excelled with corporate journalism in content strategy, writing, web content, proofreading and publishing. Developed content and produced in-depth bylined articles for clients in multiple media segments and outlets, including securing a monthly 1,200-word guest column commitment for key executives of largest client.

Elgin, Il

Directed internal/external communications and international marketing activities as an ambassador for DSM’s Bio-based Products & Services USA (BP&S) organization, including activities for JV POET-DSM Advanced Biofuels to produce cellulosic ethanol. Areas include: Media Relations, Government Relations, Content Management, Advertising, Trade Shows/Exhibits, Branding, Editorial Writing, Digital Content Management (website/SharePoint).> DSM BP&S USA communications team leader for grand opening for Project LIBERTY cellulosic ethanol biorefinery. Event produced 3,000 attendees, including foreign dignitaries from China, Brazil, the King of the Netherlands (participant), USDA/DOE/Iowa political/regulatory heavyweights, 60 onsite/online media for press conference, 1,000 online streamed viewers from 50 countries. Generated 7 million global broadcast, 260 online impressions, 2 million print, while building relationships with local community leaders and government officials. > Managed government relations/lobbying activities, including participation in fly-ins, congressional briefings, advocacy conferences and other events, improving congressional support of Renewable Fuel Standard, biofuels tax credits and other supportive legislation. Interacted with key legislators, improved supportive votes by 15 percent.> Led social media campaign for Biofuels International’s 50 Hottest Companies in Bioenergy poll, helping DSM rise from 24th to 10th then 9th in three years; Moved from 13th to 7th then 6th in BI’s 30 Hottest Companies in Renewable Chemicals/Biomaterials category during same timeframe. Supported grass roots initiatives of industry associations.> Steered impactful results by executing an integrated channel strategy for the biofuels industry, using content marketing tactics that resulted in global channel activation.

Troy, Michigan

Responsible for strategy and management of OnStar remarketing metrics for assigned General Motors dealerships in North America to increase their performance regarding setup and specified delivery of OnStar services. Manage dealer relationship through creating/analyzing reports (Microsoft Excel), communicating GM/OnStar delivery metrics/ requirements, developing/ initiating remedial plans to help dealerships to improve their delivery performance. Sought to collaborate with technical and non-technical personnel at dealerships to use problem solving skills to move metrics.> Utilized sales, marketing and P.R. tactics to move territory from bottom-tier to top-tier performer in less than six months.> Used multi-channel communications strategy/ frequent contact to create buy-in, participation and success for GM dealers.> Moved exceptionally poor OnStar dealer metrics of three Traverse City, Mich., dealerships to stellar in two months.Sales and Service Rep II OnStarFeb 2008 – June 2010 • 2 yrs 4 mos • Warren, MichiganResponsible for providing Customer Relationship Management (CRM) sales and service support to General Motors’ OnStar organization, including database management, end-customer product sales and configuration assistance for all products.> Ranked Number One Advisor in February 2010 BBWC Team out of 38; awarded “Key Contributor” status, one of only two advisors in top designation. Consistently the go-to person for C-suite executive demonstrations/focus groups.> Achieved top Ipsos Customer Quality Ratings of 4.0/4.0 for both AQS and SQS.> Consistently surpassed Enterprise-wide goals for HFC sales (made money), education, information capture, demos.> Exemplary work ethic resulted in written recognition from Team Leader for client satisfaction, teamwork, integrity and contributions in support of diversity on multiple occurrences.> Solved problems and helped Warren Center consistently rank highest in key metrics among four global call centers.

Troy, Michigan

In charge of development and program management of new products for the automotive market, along with extensive market research, competitive analysis and comprehensive project prioritization. Project management of all aspects of trade show participation, brand positioning, advertising strategies and production of a wide array of collateral marketing material. Performed numerous in-depth customer and media audits to benchmark industry reaction and alignment.> Spearheaded the implementation of both B2B and B2C programs, resulting in new revenue streams.> Negotiated and acquired new Quell Group clients, including ArvinMeritor (CVS) and the Visiting Nurse Association; handled accounts in retail, healthcare, legal and manufacturing niches.

Troy, Michigan

Provided traditional public relations and speechwriting services to a variety of clients in the Detroit area. Clients included ArvinMeritor and a variety of metro Detroit marketing and communications firms.

Southfield, Michigan

Project management of all aspects of PR duties for client accounts in automotive, IT/high-tech, healthcare, insurance and Homeland Security industries. Built ad hoc teams with an operating budget of $500,000 to deploy key PR/Marketing tools, including trade show exhibits, press releases, video productions, surveys, sponsorships, marketing materials.> Succeeded in increasing account revenue by 25-35 percent with various clients through hands-on project management and creative troubleshooting; also converted four prospects into clients.> Facilitated media relations for a local college’s emergency program, producing more than 30 local news stories and major national coverage in USA Today and Fox News.

Bloomfield Hills, Michigan

Project/program management of all North American PR/media relation functions for Motorsport/Heritage programs for major client, General Motors. Coordinated pre-race, on-site and post-race media duties with a field team of six operatives in five professional racing series, including NASCAR Nextel Cup, Busch Series, NHRA, ALMS.

Plymouth, Michigan

Program/project management of auto shows, trade shows, customer exhibits and special events.Coordinated exhibit conceptualization, design, budgeting, logistics, execution and evaluation of all major exhibit-/event-related activities. Managed total Exhibits & Events annual budget of $2 million.

Dearborn, Michigan

Program/project management of all aspects of trade show participation, media relations, advertising and special projects completion for domestic and international marketplaces. Coordinated teams of ad hoc cross-discipline teams with budgets of hundreds of thousands of dollars.

Troy, Michigan

Program/project management of all strategic marketing functions for such key automotive accounts as DuPont, Robert Bosch Corporation, Solvay Automotive, Cambridge Industries, Modern Engineering and CDI Computer Services. Built and supervised teams of up to 15 professionals with a total account budget of $400,000. Highly skilled in extensive client interaction and requirements identification; also tasked with overseeing HR and MIS activities.> Experienced in developing strategies and executing creative for international auto show exhibits, staff training.> Consistently recognized for innovative communications, on-time projects, process creativity and budget compliance.> Promoted through seven levels of increasing responsibility for excellent work performance and technical expertise.