I am passionate about enabling people to own their own local news and digital marketing business, be their own boss, and achieve financial success, all while helping their community at the same time. In 2008, I started an all-online local news site in my old hometown of New Providence, New Jersey. Soon, residents in the neighboring towns requested I start sites in their towns. After launching several more local news sites, I left my job to focus on local news full-time. I started to get more and more requests from people to start local news sites in their towns but I had to decline as I could not do any more sites myself. So I started thinking about how we could expand yet keep the sites local - producing high-quality, objective local news. About seven years ago, I came up with the idea of franchising local news - finding people who wanted to start TAPinto as their own business and providing them with the technology, training, support and continuing education they needed to be successful. TAPinto took off and today, we have more than 90 franchised online local news sites producing award-winning journalism while achieving record-traffic and financial success, and are one of the only sustainable, scalable local journalism models in the country.In 2024, after speaking with many print newspaper publishers, hyperlocal news site owners, and radio stations in the local news space who said that they love the TAPinto platform and digital revenue streams but wanted to be able to keep their own branding, I created the Hyperlocal News Network. It's a new content management system with back-office services designed specifically for media companies looking to drive both audience and revenue through a robust operational and strategic online solution.This new collaborative and scalable content management system allows those publishers in the network to seamlessly share content and advertising with one another, supporting local news and advertising. We offer the same world-class back office support that we provide to our TAPinto franchisees to our Hyperlocal News Network licensees, but do so a la carte so they can choose what services that they would like to have and only pay for those they need. And because of our scale, we are able to offer back office support services at a fraction of what it would cost publishers to purchase them on their own.My ultimate vision is to create a collaborative network of TAPinto franchisees and Hyperlocal News Network licensees, all on the same platform and tech stack, enabling them to fully take advantage of scale.
Listed skills include Press Releases, Social Media, Journalism, New Media, and 46 others.