Michael Shapiro

Michael Shapiro Email and Phone Number

Founder & CEO, TAPinto and Hyperlocal News Network; Digital Media Expert @ Hyperlocal News Network
Michael Shapiro's Location
Pompano Beach, Florida, United States, United States
Michael Shapiro's Contact Details
About Michael Shapiro

I am passionate about enabling people to own their own local news and digital marketing business, be their own boss, and achieve financial success, all while helping their community at the same time. In 2008, I started an all-online local news site in my old hometown of New Providence, New Jersey. Soon, residents in the neighboring towns requested I start sites in their towns. After launching several more local news sites, I left my job to focus on local news full-time. I started to get more and more requests from people to start local news sites in their towns but I had to decline as I could not do any more sites myself. So I started thinking about how we could expand yet keep the sites local - producing high-quality, objective local news. About seven years ago, I came up with the idea of franchising local news - finding people who wanted to start TAPinto as their own business and providing them with the technology, training, support and continuing education they needed to be successful. TAPinto took off and today, we have more than 90 franchised online local news sites producing award-winning journalism while achieving record-traffic and financial success, and are one of the only sustainable, scalable local journalism models in the country.In 2024, after speaking with many print newspaper publishers, hyperlocal news site owners, and radio stations in the local news space who said that they love the TAPinto platform and digital revenue streams but wanted to be able to keep their own branding, I created the Hyperlocal News Network. It's a new content management system with back-office services designed specifically for media companies looking to drive both audience and revenue through a robust operational and strategic online solution.This new collaborative and scalable content management system allows those publishers in the network to seamlessly share content and advertising with one another, supporting local news and advertising. We offer the same world-class back office support that we provide to our TAPinto franchisees to our Hyperlocal News Network licensees, but do so a la carte so they can choose what services that they would like to have and only pay for those they need. And because of our scale, we are able to offer back office support services at a fraction of what it would cost publishers to purchase them on their own.My ultimate vision is to create a collaborative network of TAPinto franchisees and Hyperlocal News Network licensees, all on the same platform and tech stack, enabling them to fully take advantage of scale.

Michael Shapiro's Current Company Details
Hyperlocal News Network

Hyperlocal News Network

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Founder & CEO, TAPinto and Hyperlocal News Network; Digital Media Expert
Michael Shapiro Work Experience Details
  • Hyperlocal News Network
    Founder And Ceo
    Hyperlocal News Network May 2024 - Present
    I am the Founder and CEO of Hyperlocal News Network, http://hyperlocalnewsnetwork.com, a collaborative and scalable network for local news and advertising that’s helping dozens and dozens of news publishers launch successful businesses.I built the TAPinto franchise model for local news in 2013 and have scaled the business to nearly 100 sites, of which 97% are profitable.Our Hyperlocal News Network license solution provides the back office resources and support needed today including help in technology, sales and content strategy and back office management.Our technology was built to make it easier for media companies to thrive. From an effective, but simple, content management system to billing services that keep your team focused on driving revenue, our tools and services will help you build audience and drive the bottom line.Every tool you could possibly need we have available, from newsletters to apps to being able to seamlessly share content. Our content management system will help you grow audience in the most efficient way possible.For more information visit http://hyperlocalnewsnetwork.com
  • Tapinto.Net
    Founder And Chief Executive Officer
    Tapinto.Net Oct 2008 - Present
    New Providence, Nj, Us
    I am the Founder and CEO of TAPinto.net, https://www.tapinto.net, a network of more than 90 franchised online local news and digital marketing platforms in New Jersey, New York, Pennsylvania and Florida with more than 20M readers during the last year.The media industry is undergoing dramatic changes resulting in a growing void in local news coverage in thousands of communities across the United States. TAPinto is helping to fill the void in local news by applying proprietary technology paired with a franchise business model to the local news space. TAPinto is also enabling local businesses to meaningfully connect with the residents of their town, improving customer loyalty and providing support for the small businesses that are integral to our communities.TAPinto's local owner/publishers include businesspeople, business development professionals, public relations professionals, journalists, nonprofits, hardcopy newspaper publishers, and Universities, which own and operate TAPinto local news sites in their communities.TAPinto enables its franchisees to share content with each other with a click of a button and sell advertising into each other's local news site, creating a scalable, sustainable content and advertising network that continues to grow as TAPinto's franchising model expands to communities throughout the United States.TAPinto provides local owner/publishers with a blueprint for success that includes technology, training, continuing education, and ongoing support. TAPinto franchisees are able to establish their own work hours and have maximum flexibility. Because TAPinto franchisees own the business, they are able to build equity in it, have the right to sell it, and are completely invested in its growth.For more information, visit starttap.net
  • Editor & Publisher
    Voices Columnist
    Editor & Publisher Aug 2020 - Aug 2022
    Hendersonville, Tn, Us
    I write a monthly column on digital publishing for Editor & Publisher. Editor & Publisher is the authoritative voice of #NewsPublishing.
  • Medium
    Columnist
    Medium Mar 2019 - Mar 2022
    San Francisco, California, Us
    I write a monthly column about digital media for Medium
  • The Commerce And Industry Association Of Nj
    Member, Marketing Steering Committee
    The Commerce And Industry Association Of Nj Mar 2016 - Aug 2018
    Rochelle Park, New Jersey, Us
    Serves on the Marketing Steering Committee of The Commerce and Industry Association of New Jersey (CIANJ)
  • College Of Saint Elizabeth
    Communication Program Advisory Board Member
    College Of Saint Elizabeth Apr 2015 - Aug 2018
    Morristown, New Jersey, Us
    Serves on the Communication Program Advisory Board which serves to keep the communication major in touch with the evolving skills needed by professional communicators working in mass media and other industries. The Board advises the department about the need for specific curriculum changes, participates in curriculum development, reviews curriculum decisions, and contributes to the routine program assessment and in other ways supports the growth and reputation of the communication program.
  • Suburban Chambers Of Commerce
    Chairman
    Suburban Chambers Of Commerce Jan 2016 - Dec 2017
    Elected and served as Chairman of the Suburban Chamber of Commerce serving Berkeley Heights, New Providence, and Summit, New Jersey.
  • Willkie Farr & Gallagher Llp
    Associate
    Willkie Farr & Gallagher Llp Sep 2003 - Mar 2009
    New York, Ny, Us
    Served as a litigation associate in which I primarly concentrated on internal investigations, white collar defense, and commercial litigation.
  • Kerry 2004 Campaign
    Surrogate Speaker Coordinator
    Kerry 2004 Campaign 2004 - 2004
    Coordinated surrogate speakers in New Jersey for the 2004 presidential campaign of Senator John Kerry.
  • Rutgers University
    Assistant Director For Staff Development, Campus Information Services
    Rutgers University May 1997 - Aug 2000
    New Brunswick, Nj, Us
    Hired, trained and supervised a staff of over 80 students who provided information and customer service to people who called or visited Rutgers University
  • Rutgers University
    Student
    Rutgers University 1994 - 1998
    New Brunswick, Nj, Us
    President of the Rutgers College Governing Association; University Senator, University Judicial Hearing Board Officer
  • City Of New Brunswick,
    Mayoral Candidate
    City Of New Brunswick, May 1998 - Nov 1998
    Ran for Mayor of New Brunswick, New Jersey as an Independent when I was 21.

Michael Shapiro Skills

Press Releases Social Media Journalism New Media Marketing Public Speaking Advertising Editing Newspapers Writing Editorial Publications Blogging Entrepreneurship Publishing Social Networking Public Relations Online Journalism Social Media Marketing Digital Media Management Online Marketing Media Relations Marketing Strategy Strategy Online Advertising Copy Editing Publicity Content Development Newspaper Start Ups Facebook Fundraising Research Web Content Seo Proofreading Marketing Communications Copywriting Digital Marketing Storytelling Corporate Communications Internal Communications Content Management Content Strategy Crisis Communications Photography Strategic Communications Broadcast Non Profits

Michael Shapiro Education Details

  • Stanford Law School
    Stanford Law School
    Law
  • Rutgers University–New Brunswick
    Rutgers University–New Brunswick
    Political Science And Government
  • Livingston High School
    Livingston High School
    High School Diploma

Frequently Asked Questions about Michael Shapiro

What company does Michael Shapiro work for?

Michael Shapiro works for Hyperlocal News Network

What is Michael Shapiro's role at the current company?

Michael Shapiro's current role is Founder & CEO, TAPinto and Hyperlocal News Network; Digital Media Expert.

What is Michael Shapiro's email address?

Michael Shapiro's email address is co****@****ess.com

What is Michael Shapiro's direct phone number?

Michael Shapiro's direct phone number is +120136*****

What schools did Michael Shapiro attend?

Michael Shapiro attended Stanford Law School, Rutgers University–new Brunswick, Livingston High School.

What skills is Michael Shapiro known for?

Michael Shapiro has skills like Press Releases, Social Media, Journalism, New Media, Marketing, Public Speaking, Advertising, Editing, Newspapers, Writing, Editorial, Publications.

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