Michael Mumford Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, CA

Toronto, Ontario, CA

- Led a team of 4 lifecycle marketing managers, analysts and technologists, to ensure timely and accurate execution of all strategic and tactical email and mobile marketing initiatives.

Toronto, ON, CA

- Owner of the Chefs Plate CRM and email marketing strategies. Responsible for all associated KPIs- Business and technical lead from the marketing team on CRM and email re-platforming strategic initiatives- Redefined and rebuilt all lifecycle automations resulting in 25% increase in first month customer loyalty- Appointed by CEO to co-lead marketing.

- Took a year off to pursue my passion for travel and to refocus my life priorities.

Toronto, Ontario, CA

- Responsible for overall strategic planning of email marketing and merchandising calendars- Oversee and execute business and technical enhancements to email marketing program- Collaborate with marketing team stakeholders to ensure alignment of key brand messages and promotions across all internal and external channels

Toronto, Ontario, CA

- Led a team of 7 project managers, designers and developers, to ensure timely and accurate execution of all strategic and tactical email initiatives.- Provided guidance and best practices on email marketing and digital channel usage to 200+ marketing and data partners- Developed and implemented email capacity planning model with over 100 marketing.

Toronto, Ontario, CA

• Oversee the end-to-end email marketing process for all lines of business for the largest Canadian financial institution
• Act as subject matter expert to internal clients by providing guidance on email best practices and standards
• Leverage third party campaign management tool to ensure targeted and relevant messages are displayed to clients and prospects across the entire online client experience

Toronto, ON, CA

• Manage a portfolio of online products including SEO, User Generated Content, Recommendations and more ensuring an optimal user experience for sears.ca customers

Toronto, ON, CA

• Manage the briefing and creative development of all email marketing communications
• Grow the affiliate marketing program by deploying marketing materials and building relationships to help affiliates stay current with online offers and events

Toronto, Ontario, CA

• Lead the development and execution of the monthly email calendar with an emphasis on strategic timing and placement of deployments
• Indirectly manage three employees in the execution of all promotional email campaigns, providing direction and approvals
• Measure, analyze and report on email program effectiveness, interpreting and identifying areas of opportunity and improvement as well as rectifying discrepancies
• Analyze market conditions, trends and competitive behaviour in order to make relevant recommendations to the strategic development of the email program
• Lead and further enhance online co-operative advertising program

Toronto, Ontario, CA

• Hand-coded all marketing emails and website pages in HTML
• Worked with multiple teams including Marketing, I.T., Corporate Sales, Loyalty, and Online Merchandising teams to provide technical support and web standards guidance
• Managed the online website maintenance process, gathering business requirements and elaborating on project scope for key stakeholders

Toronto, Ontario, CA

• Subject matter expert for non-fiction section of store, with a particular focus on computer and technology related books.
• Performed various tasking duties as directed to assist with ongoing store operations

B. Comm., Business Technology Management

Computer Programmer Analyst