Develop and implement B2C eCommerce strategy that aligns with business objectives, customer needs, and the overall brand strategy including creating detailed website roadmaps, prioritizing product features, and staying informed about market trends to drive innovation and sustainable growth. Lead cross-functional teams to enhance the online customer journey, ensuring a seamless, user-friendly interface, and improving customer engagement, satisfaction, and loyalty. Additionally, the role involves establishing and achieving revenue targets by optimizing product assortment, pricing, and promotions.Align digital strategy with operational processes to ensure efficient day-to-day operations and timely order fulfillment. Develop and implement an AI strategy to assist customers and reduce the customer service workload, leveraging AI for personalized recommendations and chatbots. Manage a cross-functional web team to foster a collaborative and innovative culture while providing digital tools for exceptional customer service. Oversee B2C digital marketing initiatives, measuring product success through data analytics, and ensuring the eCommerce platform is robust, scalable, and secure are also key aspects. Building and mentoring a high-performing eCommerce team, driving continuous improvement and operational efficiency.

Drive Digital Marketing strategies and new initiatives for JCPenney’s +$2B e-commerce site. Lead cross-functional high-performing teams within Digital Operations, overseeing SEO/Natural Search, Onsite Search, Taxonomy & Site Arch., and Content Management. Develop new revenue streams through the creation of innovative service offerings and customer experience improvements.

Support marketing business teams with insights that drive traffic to JCPenney across stores and e-commerce. Serve as marketing function's strategic touchpoint for merchandising, promotions, and pricing to understand event and promotional impacts on business performance on an annual, quarterly, and weekly basis and identify new opportunities. Develop approach to create, test, and scale new promotion and coupon offers to drive urgency and demand with customers.

Responsible for building a best in class customer experience and continually evolving and improving this experience within the Beauty/Jewelry categories. Partner with internal teams across Product Management, Merchant, IS, Marketing, Creative, Operations, and Customer Care to deliver a world-class customer-centric shopping experience. Leverage data to identify specific needs and opportunities to grow the online business. Identify & execute levers to achieve targets as needed, including financials, site metrics, customer-level performance, and marketing results to provide actionable insights and surface new ways to drive sales.

Oversee the strategy and management of e-commerce merchandising and enablement brand initiatives within the digital agency. Work cross functionally with analytics, CRO, paid media, SEO, email marketing, creative, PMO, Finance, and Operations. Build best-in-class customer experience (CX) while growing sales and maximizing profitability.Responsibilities include managing a team of digital merchandisers, driving brand recommendations that generate demand based on data-driven insights, performing UX audits, creating training & enablement learning programs (Salesforce Commerce Cloud), overseeing all strategic and tactical aspects of digital merchandising including product & catalog management, content & personalization generation, campaign & promotion creation, onsite search strategy & tuning, conversion optimization, & end-to-end customer journey mapping. Clients included Party City, Finish Line, Bass Pro Shops, L'Oréal Brands and Pandora Jewelry.

Responsible for managing a team of digital merchandisers and training and enabling world class e-commerce teams on the Oracle Commerce suite including Oracle Commerce BCC and Endeca Commerce e-commerce platform tools. Clients included Lenox, Navy (mynavyexchange), Army/USAF (shopmyexchange), Toysrus, and ShopJustice.

Oversaw all aspects of e-commerce client relationships. Worked cross-functionally with IT, fulfillment, and support center. Worked with clients to develop new functionalities that increase sales and online conversions. Develop strategies that benefit clients bottom line. Responsible for $50MM+ worth of annual online business.

Managed relationships with clients, provided strategic direction and decisions to improve client’s digital campaigns, and created profitable results. Worked in a fast-paced, deadline sensitive, detail-driven environment. Acted as the liaison between brand and technical teams. Clients included Limited Too, ShopJustice, ULTA, and Nick Jr.

Planned, designed, and managed Fortune 500 e-commerce web sites including TXU.com. Emphasis on developing accessible and useable e-commerce web sites. Accomplished effective usability studies delivering analysis and reporting to clients. Designed wireframes for end-to-end e-commerce flow, from homepage to checkout.