Michael Muskus, Ph.D. Email & Phone Number

United States

Framingham, Massachusetts, United States

Market Insights and Analysis-Led Market Requirement Document creation-Collected primary and secondary research to support strategic marketing plans-Routinely provided market insights to sales teams and product management through a cadence of weekly, monthly and quarterly meetingsCampaign Marketing-Co-created and deployed marketing strategies with corporate marketing, demand generation teams, and marketing operations. Notably, I co-led marketing programs to generate 1,200+ webinar attendees and leads. -Instrumental in enabling webinars, email cadences, conferences, social media activities, SEO, website updates, and Ad placement-Analyzed campaign metrics from the CRM, digital marketing platforms, webinar and conference attendance and moreGo-to-Market-Developed marketing plans by profiling biotech and pharma decision-makers in brand strategy, clinical operations, medical affairs, sales, marketing, market access, and more-Executed marketing plans leveraging digital channels (e.g. ABM), in-person meetings and conferences, sales team enablement, internal tools, and content creation. -Led cross-functional team for 3 new product launches to include strategies and activities such as press releases, in-app advertising, social media postings, email cadences, sales team-enabling content and training, webpage updates, imagery, video and more. Content Development-Developed compelling product positioning for data and analytics, including AI/ML, targeting biotech and pharma-Generated 50+ new pieces of sales and marketing content and materials comprised of customer-facing PowerPoint presentations, datasheets, emails, blogs, market insights documents, reference guides, training tools, videos and more. Onboard Newly Acquired Assets and Business Partners-Aligned marketing priorities, organizational structure and branding of new/er solutions-Facilitated communication to improve integration of teams

Greater St. Louis Area

Served as a regional expert on North American customer segments and exploration into new markets, including Academic, Government, Pharmaceutical, and Biotechnology segments.-Implemented strategic marketing to increase sales by over 20% annually across multiple portfolios for research labs, even during COVID-19 challenges.-Analyzed current market trends across prioritized customer segments, and validate current go-to-market plan to ensure preparation for growth opportunities or market disruptions-Reviewed and prepared sales forecasts for innovative categories of Research products to support upper leadership decisions on Commercial strategies.-Identified and analyzed buying behaviors, research needs, and solutions required to meet goals of customer segments-Led cross-functional initiatives and maintained strategic focus to deliver on goal(s)-Developed and/or contributed to framework consistency and innovations for consultative(workflow) selling and marketing programs serving several market segments-Created a new program focused on enhancing customer engagement by working with the salesreps to generate customer-facing videos.-Prepared and presented plans, results, and future decision considerations to commercial teams and business partners-Represented Commercial Marketing in meetings such as sales organization training, new initiatives in digital marketing channels-Coordinated regional voice of customer and voice of sales organization to better understand market conditions, support development of market campaigns, and resource investments-Compiled data into dashboards for analysis and presentation to upper leadership and business partners

St. Louis Mo

-Managed a growing portfolio of inventions, patents, and agreements; ranging from antibodies, dyes, small molecules, chimeric molecules, vaccines, biomarkers, medical devices, lung perfusion device, gene therapies, CAR-T therapies, tools for research use, copyright assets, software, and more. -Met with university inventors and reviewed inventions for patentability, copyright protection,marketability, technical merit and commercial potential-Made recommendations investments in inventions spanning diagnostics, therapeutics, medicaldevices, research tools, software, and non-software copyright materials-Worked with internal and external attorneys to file, prosecute and maintain patents-Generated and executed marketing strategies dependent upon the type of technology,opportunities in the market, and interest by potential licensee and inventor (venture capitalists,angel investors, entrepreneurs, and established companies)-Negotiated and executed various agreements including exclusive and non-exclusive licenseagreements, material transfer agreements, confidential disclosure agreements, andinter-institutional agreements-Served as the office point-of-contact for consultants, department chairs/division heads, andbusiness plan/pitch competitions-Key team player in the business development team, which made decisions universityIP-protection strategies and licensing-Mentored and trained new hires, interns, and Trainees

Saint Louis, Mo

-Managed and marketed a diverse portfolio of intellectual property, including small moleculecompounds as potential therapeutics, novel transfection reagents, algorithms for CT scanners,Lithium-battery technologies and more-Negotiated service agreements and exclusive license-Key lead on university technology transfer education outreach initiatives targeting faculty,students and staff

St Louis, Missouri, United States

-Worked directly with a business development director to assess invention disclosures for commercial potential-Executed CDAs, MTAs, and non-exclusive license agreements-Participated in inventor meetings -Co-presented recommendations for filing provisional patent applications

Washington University

-Devised and executed experiments leveraging genetics and small molecules to study biologicalpathways that extend lifespan in model organisms

Kansas City, Mo

Dissertation “Doubletime Kinase Regulates the Drosophila Circadian Clock Through Multiple and Separable Kinase-Dependent or Independent Activities on the Period Protein”-Executed biochemical experiments, including immunoblotting, immunohistochemistry, immunoprecipitation, and protein interaction assays-Utilized molecular biology procedures including cloning, PCR, RT-PCR, site-directed mutagenesis, cell culture work and immunocytochemistryPUBLICATIONSFan, J.Y., Preuss, F., Muskus, M.J., Bjes, E.S., Price, J. 2009. Drosophila and Vertebrate Casein Kinase I {delta} Exhibit Evolutionary Conservation of Circadian Function. Genetics. 181:139-152.Muskus, M.J., Preuss, F., Fan, J., Bjes, E., and J.L. Price. 2007. Drosophila DBT Lacking Protein Kinase Activity Produces Long-Period and Arrhythmic Circadian Behavioral and Molecular Rhythms. Mol Cell Bio. 27:8049-8064.Fan, J.Y., Muskus, M.J., and J.L. Price. 2007. Entrainment of the Drosophila circadian clock: more heat than light. Science STKE. 413:65.ABSTRACTSRole of DBT’s Kinase Activity in the Circadian Mechanism of Drosophila. (Poster presented by me as the primary author with multiple coauthors), 11th Society for Research on Biological Rhythms Meeting, Sandestin, FL, May 2008.Drosophila DBT Lacking Protein Kinase Activity Produces Long-Period and Arrhythmic Circadian Behavioral and Molecular Rhythms. (Poster presented by me as the primary author with multiple coauthors), Community of Scholars, Kansas City, MO, April 2008.A mutational analysis of casein kinase Iepsilon/delta and its circadian target, Period protein. (Poster presented by me as the primary author with multiple coauthors), Cold Spring Harbor 72nd Symposium: Clocks and Rhythms, Cold Spring Harbor, NY, May 2007

Phd, Molecular Biology And Biochemistry

Activities and Societies: President of Lavoisier Society Society for Research on Biological Rhythms Member Society for Research.

Bs, Biological Sciences