Michael Natalino Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Chicago, Illinois, United States

• Managed Candy and Cookie portfolio at 8 separate National C-Store Retailers- $20M+ of Business• Within 6 months, became #1 Non-Chocolate Manufacturer at 6 of 8 Retailers: growing share at all.• Responsible for P&L, promotional planning, strategic insights, and sustained growth; Worked cross functionally with Category Management, Finance, Supply & Demand Planning, Customer Marketing, etc. • Introduced Ferrara Seasonal portfolio for the first time ever in 7 of 8 retailers

Chicago, Illinois, United States

• Have supported C-Store, Value, Drug, & Grocery on Cookie strategy, initiatives, and big betso Drive communication & collaboration between key HQ functions and Customer Sales Teamso Bridge brand strategy to a clear channel strategy o Voice of channel and customers as key stakeholder in innovation & business planning• Manage Customer Marketing budget while strategically customizing programs to fit customer needs• Continuously work with cross functional teams such as Brand… Show more • Have supported C-Store, Value, Drug, & Grocery on Cookie strategy, initiatives, and big betso Drive communication & collaboration between key HQ functions and Customer Sales Teamso Bridge brand strategy to a clear channel strategy o Voice of channel and customers as key stakeholder in innovation & business planning• Manage Customer Marketing budget while strategically customizing programs to fit customer needs• Continuously work with cross functional teams such as Brand, Finance, Supply & Demand, etc… Show less

Greater Chicago Area

• Actively supported top C-Store customers such as Circle K, Speedway, Wawa, Maverik, and more with actionable insights that has led to Ferrara being the #1 growth driver at C-Store in 2020 • Attended customer roundtables and gained over 5,000 points of distribution for Ferrara at C-Store• Was named Category Captain of Total Candy at Maverik in 2020

Greater Chicago Area

Greater Chicago Area

• Actively met with Walgreens merchants to provide actionable insights to their business objectives which has led to being named the #1 Category team in the 2018 Trade Advantage Survey • As Category Captains, successfully built out 85+ Fruity Chewy and 40+ Gum/Mint planograms in JDA • Successfully grew Mars Wrigley’s share of TDP’s (+0.3%) in a time of SKU rationalization• As captains of the Front End, optimized assortment and space allocation at the Checkout and Queue• Met with… Show more • Actively met with Walgreens merchants to provide actionable insights to their business objectives which has led to being named the #1 Category team in the 2018 Trade Advantage Survey • As Category Captains, successfully built out 85+ Fruity Chewy and 40+ Gum/Mint planograms in JDA • Successfully grew Mars Wrigley’s share of TDP’s (+0.3%) in a time of SKU rationalization• As captains of the Front End, optimized assortment and space allocation at the Checkout and Queue• Met with Walgreens quarterly to optimize Ad Plans up to a year in advance • Was responsible for reporting Nielsen, RSi, and IRi data to entire Category and Sales team on a weekly basis• Analyzed the Walgreens business as a whole to identify areas of opportunity for the category Show less

Greater Atlanta Area

• Created collaborative relationships with key retail operators of over 300 C-Stores and Walmarts• Drove consistent results by educating and influencing key decision makers on products, marketing, and initiatives, using best-in-class fact based selling techniques• Grew territory distribution (+16.0%), displays (+4.7%), shelving (+19.4%), and new innovation (90% in 8 weeks) to exceed year end goals within first 6 months in role• Assisted with category management reviews, seasonal… Show more • Created collaborative relationships with key retail operators of over 300 C-Stores and Walmarts• Drove consistent results by educating and influencing key decision makers on products, marketing, and initiatives, using best-in-class fact based selling techniques• Grew territory distribution (+16.0%), displays (+4.7%), shelving (+19.4%), and new innovation (90% in 8 weeks) to exceed year end goals within first 6 months in role• Assisted with category management reviews, seasonal decks, trend analysis, and Nielsen panel analysis Show less

Greater Chicago Area

• Supported VP’s of Marketing, Grocery, and Sales using Nielsen insights to create selling stories• Provided insights for chains with 1,000+ stores and developed best-in-class planograms using JDA software• Created a full category review as final capstone project which was presented to category leadership team

Lombard, Il

• Used planograms accordingly to update shelving and marketing in 3+ stores per week• Introduced new products to the floor