Mike Nesladek Email & Phone Number

Denver, Colorado, US

Riverview, Florida, US

Lafayette, Colorado, US

Denver, Colorado, US

• Direct development and execution of new products, sales training, dealer support strategies, and marketing programs to enable continued growth and profitability.
• Proven leader with a continuous improvement mindset that creates and drives business activities that have increased topline revenue from 2016 to 2020.
• Drove planning and execution for new product development to ensure a full pipeline of customer-centric ideas; launched five new product lines since 2015.
• Served as a strong voice of the executive team to sales and dealer representatives with regular formal and informal presentations that provide product support and brand leadership to enhance TruStile’s perception.
• Developed and lead a department of 8 in executing the short and long-term strategic vision for TruStile. As a result of team centered approach, annually achieved one of the highest engagement scores across 16.
• Core team member of the cross Marvin enterprise project team that launched TruStile Exterior Entry Systems in November 2020. Imagined and co-led webinar-based product training efforts.

Denver, Colorado, US

Boulder, Colorado, US

Recruited and relocated to develop and implement marketing strategy to grow the brand in the U.S., Mexico, and U.K. for the leader in natural running form and active technology in footwear for men and women.

Leuven, BE

Selected to manage the sports marketing platform to support and promote the best-selling beer in the world.

Leuven, BE

Promoted to develop strategy, manage all elements, and integrate the Select brand family within the broader ABI portfolio.

Leuven, BE

• Promoted to develop and implement the digital strategic vision and activation plans for Michelob ULTRA and Select 55 brands.
• Assisted the Brand Director in revamping Michelob ULTRA’s approach to website content and digital marketing.
• Developed a digital extension for the “Race to the ULTRA” campaign that enabled consumers to share their experience at the point of accomplishment on social media with a congratulatory photo posted to their Facebook.
• Delivered a content factory approach for MichelobULTRA.com and increased mobile, social, and web metrics for the brand.
• Pioneered and negotiated the utilization of media partnerships to deliver branded video and lifestyle content against key themes.

Leuven, BE

• Recruited and relocated to world headquarters to oversee creative development for digital, print, and outdoor media plans.
• Worked closely with brand teams to capture content from commercial shoots for use in digital video and digital ads; served as consultant for print and OOH advertising development across the ABI brand portfolio.
• Implemented an online video and social distribution strategy for “Bud Light Clothing Drive” which resulted in being recognized as the most viewed video on YouTube in the week before the 2010 Super Bowl with 1.4 million.
• Developed innovative uses of online video to extend the Bud Light “Dude” campaign which won a 2008 OMMA Award.
• Supported “Here’s to Beer”, a digital media, PR, and advertising initiative to showcase the benefits of beer.

Recruited to lead strategy, content development and media activation for national and local digital marketing programs for a brewer and marketer of a portfolio of popular beers including Miller High Life and Miller Lite.

New York, NY, US

Served as day-to-day contact between agency creative development team and brand teams at Anheuser-Busch for one of the leading creative agencies in the world and a subsidiary of Omnicom Group, Inc.

Bachelor Of Arts - Ba, Advertising/Marketing

Certificate, Ab Inbev Advanced Marketing Consumer Connections Program