Michael Ni Email and Phone Number
Experienced Marketing and Product SaaS executive adept at leading product strategy, go-to-market, and people. Passionate about engagement optimization, RevOps-enabled journey orchestration, and disrupting traditional customer interfaces by combining data-driven context, intent detection, and AI-guided relevance.Over 20 years of increasing general management and growth marketing responsibility across Software, High Tech, Telco, Media, Online / Cloud Services, and Consumer Packaged Goods industries.Originally from the Bay Area, I received my BS in Mechanical Engineering from MIT, MS in Systems Engineering from Stanford, and MBA from Harvard Business School.Specialties: Product strategy, positioning, growth marketing/demand generation across the customer lifecycle, sales enablement, revenue operations across sales/ inbound/ product-led growth, communications (AR/PR), product marketing/management, and team formation and scaling.Experience spans CRM/CX, Marketing Technologies, Commerce, Order Management & Subscription Billing, Process Automation, Platform Strategy, and AI/ML-driven/event-driven solutions.
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Vp And Principal AnalystConstellation Research, Inc.Palo Alto, Ca, Us
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Cmo, Marketing And Product StrategyOpenprise 2022 - PresentSan Mateo, California, UsOpenprise's RevOps Automation platform helps operations leaders unify, define, and embed data across the revenue lifecycle to create focus on the activities that drive revenue, multiply the return on tech investments, and build data-fluent teams who can confidently innovate and scale at speed. Making data work for RevOps leaders at some of the fastest-growing companies, from Freshworks, Nutanix, Fortinet, Conversica, to Zendesk. -
Executive AdvisorCrikle Sep 2020 - PresentLondon, England, GbExecutive advisor for the easy-to-use, remote selling platform that provides a guided seller approach to remote selling personalization to accelerate sales funnel and decrease seller ramp time for remote selling. -
Chief Marketing/Chief Growth Officer | Marketing, Alliances & ChannelsCoveo (Tsx: Cvo) 2020 - 2021Focused on Coveo’s next stage of growth as a leader in AI-driven Search to AI-driven Relevance solutions across Service, eCommerce, and Workplace SaaS offerings. Detecting customer intent and powering relevant interactions for some of the world's most innovative brands, from Snowflake, Geico, Xero, Gap, Marketo, and Salesforce.
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President/Cro, Board Of DirectorsRichrelevance (Acquired By Algonomy) 2019 - 2020Promoted to President, Sales & Marketing and added to the Board for the leader in personalization AI driving digital growth and brand loyalty for more than 200 of the world's largest brands and retailers including REI, Tiffany's, Burberry, and Office Depot. Investors include Greylock, Crosslink, and Centerview. Re-established account plan reviews, sales funnel/revenue operations focus, deal desk, and expanded SDR rebuilding bookings to achieve the team's largest bookings in 10 QTR.
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Cmo, Marketing, Alliances & ChannelsRichrelevance (Acquired By Algonomy) 2017 - 2020Return to growth/turnaround role. Repositioned the company, launched personalized Search and transparent AI to establish as the only Open Personalization AI platform, rebuilt demand generation across digital, customer marketing, and integrated SDR-sales plays. Resulted in +70% YoY opportunity funnel growth, reinvigorated brand, move from Niche to Leader's quadrants in the Gartner Personalization MQ, 80% increase in media coverage, and 28 point increase in customer NPS.
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Svp, Product And IndustriesIntapp (Nasdaq: Inta) 2016 - 2017The global provider of vertical enterprise software solutions for Professional Services industries to address new business models, manage the shift to data-driven deal origination and customer relationship management, automate compliance and governance, and deliver on Client Success. Responsible for P&L and vertical market expansion, managing Strategy, Goto Market, business unit GM's, and Product Marketing/Management.
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Cmo/Cpo | Marketing, Products, EcosystemAvangate (Acquired By Verifone) 2011 - 2016Leading Global Payments/Subscription Billing solution supporting 4,500+ Software, SaaS, and Service customers to simplify the complexities of Digital Goods eCommerce. Grew team from 10 to 34 across Product Strategy/Management, Revenue Marketing, Digital/Field Marketing, SDR, Affiliate Management, Communications (AR/PR). Grew 6X from 800 to serve over 4,500 customers spanning a vibrant community of developers building their own subscription and billing enabled applications, selling their cloud services online, thru to enterprise developers delivering integrated hardware and software business services. Supported customers and developers across 108 countries with names including FICO, HP, Brocade, Kaspersky, and Software AG.
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Vp, Product, Customer Experience/Order ManagementAmdocs 2010 - 2011Chesterfield, Mo, Us$3BLN+ leader in experience and customer management solutions for the telecommunications / service provider industry. Responsible for the $500MM CRM, Order Management, and eCommerce product lines. Key member of leadership team to drive the transition from a services to a software platform company. -
Founder / CeoVerafirma (Acquired By Interlink Electronics) 2007 - 2009Launched on-demand electronic signatures solutions for secure document management with patent-pending consumer-oriented authentication to deliver a viral, channel-friendly e-sign platform. Recruited and led the start-up team. Funded on revenues obviating the need for outside financing. Closed 10+ customer deals, including NetSuite, CIC, Interlink Electronics, 3 resellers, the successful sale of the company to a public enterprise security vendor, and 2 technology license spin-offs.
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Vp, Product, Application Platforms Development ToolsOracle Jan 2005 - Mar 2007Austin, Texas, UsDirected the strategy, merger, and ultimate execution around the PeopleTools. JDEdwards Tools, and Oracle Tools / Applications Technology lines. Chartered to define the next-generation “Fusion Architecture” and drive division-wide app-tools alignment. Led team of product managers, sales support/developer evangelists, alliances, and UI specialists.* Marketing. Managed platform product line, positioning, press/AR, field enablement, and community driving over $50MM in direct & $2BLN indirect sales. Drove programs like “Road to Fusion” driving engagement and post-acquisition retention, and middleware cross-sell. * Developer Ecosystem/Platform. Aligned cross-division application framework, services, and developer tools. Led platform strategy across Developer Tools, the UX framework, Integration/Business Process Management, Security, and Real-Time / Prescriptive Analytics.* Partner Ecosystem. Cultivated 150+ partner/ISVs, SI’s, developer marketing, and evangelists to validate enterprise architecture, expand footprint and drive revenue. -
Vp, Product, Crm Marketing And Embedded Intelligence (Peoplesoft Acquired By Oracle)Oracle Sep 2002 - Dec 2004Austin, Texas, UsLed Marketing, Analytics, ad Real-Time Offers line. Orchestrated shift to analytic CRM refocusing sales, service and marketing around engagement optimization with launch of real-time/prescriptive analytics line resulting in 200+ customers in 2 years.
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Vp, Product, Development, Services And OperationsOnepage, Inc (Aquired By Sybase) Jan 2000 - Jun 2002Innovative content toolset/middleware solution for personalized content aggregation and display. Promoted to craft turnaround strategy that ultimately resulted in a successful pivot from Consumer Internet to the Enterprise Middleware market. Directed product, application and platform development, outsourced contractors, operations, QA/Release, Professional Services, and Network Operations.
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Director, Product Management, Crm Marketing Automation/Business IntelligenceOracle Jan 1998 - Dec 1999Austin, Texas, UsPart of early team establishing Oracle CRM as a leader in Customer Management and Marketing Technology solutions. Launched and grew new product lines spanning Marketing Automation, Telesales, Customer and Predictive Analytics, and Trade Management resulting in $20MM+ in the first 6 months and 100+ customers in first 2 years.
Michael Ni Education Details
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Harvard Business SchoolMba -
Stanford UniversityManufacturing Systems Engineering
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MitMechanical Engineering
Frequently Asked Questions about Michael Ni
What company does Michael Ni work for?
Michael Ni works for Constellation Research, Inc.
What is Michael Ni's role at the current company?
Michael Ni's current role is VP and Principal Analyst.
What schools did Michael Ni attend?
Michael Ni attended Harvard Business School, Stanford University, Mit.
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