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Mike Lembo is a strategic marketing & communications executive with 20+ years experience spanning across the automotive, entertainment, sports, arts, non-profit and consumer brand verticals. At GTB, Mike leads the agency Account & Client Engagement teams in the East Market Area that oversee the advertising, sponsorship, media, and creative for 8+ regional dealer networks including your New England Ford Dealers, Tri-State Ford Dealers, Greater Philly Ford Stores, & Neighborhood Ford Stores.Mike excels in traditional and digital media planning, public relations and communications, creative and brand direction, strategic partnerships, sponsorship procurement, and working with non-profits on fundraising and development.Mike manages marketing budgets of over $50M annually and has worked extensively with clients including Ford Motor Co., Verizon Wireless, Toyota, Feld Entertainment, the Boston Red Sox, Kraft Sports Group, University of Massachusetts, Harvard Athletics, Faneuil Hall Marketplace, and the Celebrity Series of Boston. Mike has also represented touring entertainment properties including some of the largest museum exhibitions in history including King Tut, Body Worlds, the Art of the Brick, Titanic: The Artifact Exhibition, Vatican Splendors, and Disney’s Pixar selling over 10-million tickets.As co-founder of Charity Hop, Mike has served in a consulting role spearheading promotionalcampaigns, fundraising events, PR & publicity efforts, and product launches for professionalathletes and charitable organizations across the country. His accomplishments include Charity Wines – raising over $2M for charitable organizations across the country.Prior to that Mike served in key roles at JN Phillips Auto Glass and the ALS Association.Skills: Account Management, Client Engagement, Media Planning, Digital Media, Partnership Marketing, Promotional Marketing, Media Relations, Communications & PR, Sponsorship Activation ,Event Management, Field Marketing, Cause Marketing, Non-Profit Fundraising, Development, Strategic Planning, Social Media, Budgeting & Creative Direction.
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Svp, East Market Area DirectorGtb Jan 2023 - PresentDetroit, Mi, Us -
Regional Account Director - New EnglandGtb Jun 2018 - Feb 2023Detroit, Mi, UsDirects the agency team in Boston that oversees the advertising, sponsorship, media, and creative for the 130+ regional dealer network that makes up the New England Ford Dealers.
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Partner & Co-FounderCharity Hop Sports Marketing Nov 2006 - PresentWakefield, Ma, UsCo-founded marketing organization, initially to help professional athletes raise money for philanthropic initiatives. Grew to full-service marketing consultancy, supporting digital marketing and other needs for range of clients and brands.• Charity Wines – Raised $2.5MM+ for charity in partnership with 30 professional athletes in 12 markets across MLB, NFL, & NHL.• 100 Innings of Baseball – Created concept for World’s longest baseball game, raising over $750,000 to date for ALS research and patient support.• Artist Justyn Farano - Business & Marketing Manger for professional sports and entertainment artist Justyn Farano. Established partnership with National Baseball Hall of Fame. -
Senior Marketing DirectorThe Gold Group Oct 2009 - Jun 2018Salem, Massachusetts, UsHeaded the Marketing Team at The Gold Group (TGG) as part of senior leadership. Responsible for all aspects of marketing and PR campaigns along with overseeing strategic planning, media campaigns, budgeting, P&L, reporting, external vendors, and creative process.• Big Apple Circus – Led Marketing for 2018 Tour. Increased sales in Boston over 35% yoy at over $2M in ticket sales alone.• Toyota USA – Created & Implemented Toyota Driving Expectations driver safety program reaching over 10,000 students during initial launch phase.• UMass Athletics – Led Agency efforts since 2012 move to FBS Division 1 including all marketing for Football, Men’s Hockey, and Men’s Basketball. Twice drew over 30,000 fans to Gillette Stadium for the “Battle for the Bay State”• Verizon Wireless – Created Verizon Mobile Learning Lab serving over 2,000 at risk high school students with free SAT prep and increasing standard testing for participants by double digits.• Denver Art Museum: King Tut – Set new attendance record and created partnership campaign delivering over 6-million impressions including McDonald’s, Costco, Papa John’s & Pepsi.• Faneuil Hall Marketplace – Created pop-up museum concept attracting over 300,000 paid visitors in first 12 months. Increased insularly business by 23%. Space is now Uniqlo flagship. -
Marketing & Special Events ManagerCurt'S Pitch For Als, The Als Association 2004 - 2008Arlington, Virginia, UsManaged “Curt’s Pitch for ALS” for then Red Sox pitcher Curt Schilling helping to increase annual donations by over $1M annually. Responsibilities include event planning and execution, all marketing efforts, donor and public relations efforts, creating and executing partnership fundraising campaigns, and running fundraising auctions.• Spearheaded and oversaw several high-profiled initiatives including the “Why Not Us?” shirts of 2004, the Curt Schilling Bobble Ankle Doll, 100 Innings of Baseball, Shonda Schilling’s “Say it With Flowers”, and The Annual Walk to D’Feet ALS• Created strategic fundraising partnerships with the Boston Red Sox, New England Ford Dealers, CVS/pharmacy, Reebok, Shaw’s Supermarkets, & WEEI Radio. -
Interactive Marketing DirectorJn Phillips Auto Glass 2006 - 2007Woburn, Ma, UsResponsible for transitioning traditional company marketing strategy and efforts to fully embrace emerging digital landscape.• Evaluated and redesigned JN Phillips branding and marketing toolkit and developed innovative platform to transition into digital mediums both internally and externally.• Negotiated and assisted in maintaining advertising, vendor, charitable, and partnerships including sponsorship deal with Boston Celtics.
Mike Lembo Skills
Mike Lembo Education Details
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Northeastern UniversityMarketing & Management
Frequently Asked Questions about Mike Lembo
What company does Mike Lembo work for?
Mike Lembo works for Gtb
What is Mike Lembo's role at the current company?
Mike Lembo's current role is SVP, East Market Area at GTB | VML.
What is Mike Lembo's email address?
Mike Lembo's email address is mi****@****gtb.com
What is Mike Lembo's direct phone number?
Mike Lembo's direct phone number is +178124*****
What schools did Mike Lembo attend?
Mike Lembo attended Northeastern University.
What are some of Mike Lembo's interests?
Mike Lembo has interest in Children, Marketing, Baseball, Fantasy Sports, Advertising, Special Events, Sports, Health, Arts And Culture, Charity Work.
What skills is Mike Lembo known for?
Mike Lembo has skills like Marketing, Digital Media, Public Relations, Event Management, Event Planning, Strategic Partnerships, Social Media, Media Planning, Sponsorship, Strategic Planning, Sales, Digital Strategy.
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