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Seasoned marketing communications leader with 20 years experience in direct marketing strategy, branding, and B2B lead generation. Demonstrated ability to increase revenue and marketing ROI through best-in-class campaign development and new customer acquisition. Expertise with end-to-end, data-driven direct marketing: campaign strategy, creative development, execution, and measurement. Leadership expertise in managing teams of marketers, creative professionals and suppliers, while collaborating with Sales, Product and Technology teams on complex company initiatives.Specialties:B2B MarketingDirect Marketing Strategy and ExecutionCampaign Analysis and ReportingMarketing CommunicationsBrand DevelopmentAcquisition Marketing and Lead GenerationSearch Marketing (SEM, SEO)Copywriting and EditingGraphic Design ManagementVideo MarketingEmail Campaign ManagementSupplier Management and NegotiationBudgeting and ForecastingStrategic Partnership Management
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Chief Marketing OfficerHatteras May 2018 - PresentTinton Falls, New Jersey, UsFor nearly 40 years, Hatteras has been helping companies communicate their brand story through the power of print. With solutions ranging from retail signage and graphics, direct mail, marketing collateral, packaging, event and environmental graphics, and customized web portals, we develop programs that are scalable, impactful, and custom-tailored to your business. -
Vice President Of MarketingColoredge 2016 - May 2018New York, Ny, Us• Responsible for launching and leading Coloredge’s first corporate marketing department• Successfully branded the business as a leading visual marketing company, by leveraging a variety of digital and offline marketing strategies/channels• Developed inbound and outbound lead generation programs serving as a primary driver for new client acquisition• Launched sales enablement tools and branded collateral to increase success in pitching new clients• Member of the executive management team, closely aligned with other division heads in creating go-to-market plans and corporate-wide initiatives -
Director Of MarketingColoredge 2014 - 2016New York, Ny, Us -
Brand Marketing ManagerLexisnexis Martindale-Hubbell Feb 2012 - 2014• Developed and executed multi-channel marketing programs (print, email, online, events) that increased brand awareness, generated leads, and exceeded revenue goals for law firm marketing solutions division• Led division’s retention marketing, implementing new strategies for onboarding, upselling and renewing customers with a focus on improving customer experience and maximizing revenue• Deployed new customer acquisition programs that generated leads for 80-person sales team• Consistently drove improvements in response through a methodical test-and-learn approach• Supervised marketing staff with end-to-end campaign management: budgeting, channel selection, list selection, creative, testing, tracking and reporting• Established metrics to measure campaign performance; exceeded revenue goals and managed to budgets
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Senior Director Of MarketingMarquis Who'S Who 2009 - 2011Uniondale, New York, Us -
Director Of MarketingMarquis Who'S Who 2003 - 2009Uniondale, New York, Us• Led marketing and communications strategy for B2B and B2C audiences• Managed and mentored team of 5 marketers responsible for increasing revenue and brand awareness through best practices direct marketing• Supervised high volume of online and offline data-driven marketing programs, using extensive testing to drive continual improvements in response rates• Managed database analysis, customer segmentation and list selection to support target marketing initiatives• Implemented new tracking systems and marketing dashboards to report results to the executive team • Led product demos at trade shows and cultivated relationships with prospective customers -
Creative Services DirectorReed Elsevier 2001 - 2003London, Uk, Gb -
Creative Services ManagerReed Elsevier 1998 - 2001London, Uk, Gb -
Marketing CoordinatorFaa Federal Credit Union 1995 - 1998
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Marketing And Sales AssistantEdgell Communications 1993 - 1995
Michael Noerr Skills
Michael Noerr Education Details
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Arizona State UniversityCommunications
Frequently Asked Questions about Michael Noerr
What company does Michael Noerr work for?
Michael Noerr works for Hatteras
What is Michael Noerr's role at the current company?
Michael Noerr's current role is Chief Marketing Officer at Hatteras.
What is Michael Noerr's email address?
Michael Noerr's email address is md****@****zon.net
What is Michael Noerr's direct phone number?
Michael Noerr's direct phone number is +121263*****
What schools did Michael Noerr attend?
Michael Noerr attended Arizona State University.
What skills is Michael Noerr known for?
Michael Noerr has skills like Direct Marketing, Lead Generation, Online Advertising, Strategy, Marketing Communications, Marketing, Email Marketing, Seo, Cross Functional Team Leadership, B2b, Publishing, Online Marketing.
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