Michael Noerr Email & Phone Number

Tinton Falls, New Jersey, US

For nearly 40 years, Hatteras has been helping companies communicate their brand story through the power of print. With solutions ranging from retail signage and graphics, direct mail, marketing collateral, packaging, event and environmental graphics, and customized web portals, we develop programs that are scalable, impactful, and custom-tailored to your.

New York, NY, US

• Responsible for launching and leading Coloredge’s first corporate marketing department
• Successfully branded the business as a leading visual marketing company, by leveraging a variety of digital and offline marketing strategies/channels
• Developed inbound and outbound lead generation programs serving as a primary driver for new client acquisition
• Launched sales enablement tools and branded collateral to increase success in pitching new clients
• Member of the executive management team, closely aligned with other division heads in creating go-to-market plans and corporate-wide initiatives

New York, NY, US

• Developed and executed multi-channel marketing programs (print, email, online, events) that increased brand awareness, generated leads, and exceeded revenue goals for law firm marketing solutions division
• Led division’s retention marketing, implementing new strategies for onboarding, upselling and renewing customers with a focus on improving customer experience and maximizing revenue
• Deployed new customer acquisition programs that generated leads for 80-person sales team
• Consistently drove improvements in response through a methodical test-and-learn approach
• Supervised marketing staff with end-to-end campaign management: budgeting, channel selection, list selection, creative, testing, tracking and reporting
• Established metrics to measure campaign performance; exceeded revenue goals and managed to budgets

Uniondale, New York, US

Uniondale, New York, US

• Led marketing and communications strategy for B2B and B2C audiences
• Managed and mentored team of 5 marketers responsible for increasing revenue and brand awareness through best practices direct marketing
• Supervised high volume of online and offline data-driven marketing programs, using extensive testing to drive continual improvements in response rates
• Managed database analysis, customer segmentation and list selection to support target marketing initiatives
• Implemented new tracking systems and marketing dashboards to report results to the executive team
• Led product demos at trade shows and cultivated relationships with prospective customers

London, UK, GB

London, UK, GB