Michael Ælfric Nordstrand Email & Phone Number

United States

Us

• Conducting research on the historical significance of perfumery in antiquity.• Developing educational materials for museum visitors centred on the nature and role of perfumery in ancient cultures.• Collaborating with curatorial teams on special exhibitions highlighting perfumery in a historical context.

New York, Ny, Us

• Crafting engaging educational programming for the Metropolitan Museum at 5th Avenue and the Cloisters, including lectures, workshops, and promotional materials.• Collaborating with museum staff to highlight thematic elements from both permanent collections and special exhibitions and relating them to multi-sensory experiences.Programming Highlights: What Do Unicorns Smell Like?The Smoke of Allhallowtide Sleeping Beauties: Reawakening the Senses

Grasse, Fr

In coordination with the Musée International de la Parfumerie (MIP), I have undertaken a series of guest lectures on perfumery as an art and a career as well as education about raw materials and how they are used in the work that perfumers do. In order to provide more access and awareness to a wide range of students, some lectures are designed for younger audiences (K-12 or EU equivalent) and others are for adults. I am honoured to take part in this endeavour with the museum.

Los Angeles, California, Us

The Institute for Art & Olfaction increases access to perfume education and related subjects from experts in many fields, reaching students around the globe. Because the industry at large does not generally focus on the intersection of formulation with creativity, story telling and ideating concepts for fragrance, I developed a series called Creative Development for Perfumery, which covers these important topics and others that are relevant to perfumers and brand founders. If this area is of interest to you, I encourage you to discover the class offerings at the link below! I also recently began teaching about perfume regulation, a very complex topic that many new perfumers may struggle to understand. I am excited to be nearing three years with IAO and look forward to the future.

Lead creative operations for high-end, branded fragrance collection including briefs and other copy writing; fragrance ideation, creation and compounding; and oversight of all creative aspects of the business. In addition to our collection of branded fragrances, we work with private clients ranging from individuals and small businesses to larger companies and contracted work within the industry.

Partner with brands and clients to bring their products and services to the public. Highly creative role involving copy writing, brand mentorship, graphic & collateral design for print and web, photo shoot and post-production oversight, and overall creative and art direction to create cohesive, stunning work that speaks to the customer base. Clients range from high-end beauty, fragrance, accesories and fashion collections to smaller scale development with lifestyle brands, stores, and startups.

Atlanta, Georgia, Us

I was invited to teach and consult with Chémin after a fantastic conversation with the founder, November Nichols, who has built an incredible business and generously shares her knowledge with students and budding perfumers. Increased access to education about perfumery and its kindred arts for people of diverse backgrounds and ethnicities is extremely important and I am happy to share my knowledge and experience in collaboration with November's company.

In May of 2022 I was contracted by Wasma Mansour Perfumes to generate inspiration and research for the development of brand, web, and social copy, blending lyrical product descriptions with accurate, relatable olfactive terminology as well as biographical and brand information to be used on all platforms included above. In addition, a dossier with guidelines and research was developed for the use of future partners or third parties who might need guidance on the mood, tone, and style of writing required for the brand's audience.

In July 2021 I worked with Leigh Winters to develop fine fragrances for a line of perfumes, skin and body care with particular concern for sustainability, environmental concerns, and consumer wellbeing. Focused on upcycled product matrices as well as ethically sourced and bio-generated raw materials from green technology, the challenge was to create beautiful final products to enhance the skin's microbiome and enchant the nose without sacrificing quality or care for the concerns in beauty and fragrance today. In addition to conceptualisation and formulation of fragrances, I liaised with third-party laboratories and suppliers to achieve product goals and also contributed to visual and marketing strategies as Director of Visual to solidify the USP of Leigh Winters Beauty.

Grasse, Provence-Alpes-Côte D’Azur, Fr

For one incredible year I lived in the South of France to further my previous trainings in perfumery and to make business connections in one of the most important hubs in the fragrance industry. The rigour of the curriculum was demanding but rewarding, including courses in Chemistry, GC/MS Analaysis and Deformulation, Raw Materials Evaluation, Formulation for Accords & Perfumes, Perfume Genealogy & a final project focused on Sustainability and Responsible Perfumery centred on an LMR product: Bran (Son) Absolute. My project, entitled Eleusis, included a fine fragrance and solid shampoo and was among the four finalists chosen by Technicoflor, our sponsor.

New York, Ny, Us

Worked with the Jo Malone and Tom Ford brands in Senior Creative Development. Notable Jo Malone releases included The Herb Garden Collection, Basil & Neroli, Myrrh & Tonka, Rare Teas, and The Bloomsbury Set as well as the 2016 Holiday Collections. Notable Tom Ford releases from 2016 included Soleil Blanc, Neroli Portofino Acqua, Neroli Portofino Forte, Vert d'Encens, Vert de Bois, Vert Bohème, Vert de Fleur, & Ombré Leather 16.

Metzingen, Baden-Württemberg, De

San Francisco, California, Us

New York, Ny, Us

New York, New York, Us

New York, New York, Us

// Worked with Creative Director of Zac Posen Collection to conceive of new branding and creative direction for the contemporary line Z Spoke. // Created a presentation with mood, colour, brand copy and sketch boards for day, cocktail, and evening.

New York, Ny, Us

// Was responsible for directing team of CAD artists to rework existing CAD styles/bodiesfor presentation materials.// Consulted on special projects, including creative direction anddesign of capsule collections for denim, leggings, hosiery, and select knits.

// Worked closely with creative director; was responsible for creation and conceptualisation of artwork,presentation to sales and design, and preparation of artwork for use by textile mills & printers.

New York , Us

// Was responsible for directing team of CAD artists to rework over three hundred existing CAD styles/bodies for presentation materials. Handled all presentation materials personally. Presented finished work to President/CEO and board members.

New York, Ny, Us

New York, Ny, Us

// Worked with graphics/art director to conceptualise and design complicated washes, laser cuts, fabric finishes and large scale digital garment prints (placement and repeat). Performed graphics research.

Columbus, Ohio, Us

// Was responsible for full range of CAD work, including flats, prints, colorway generation, and look books.// Was integrally involved in development of Spring and Summer 2009 collections.

// Was responsible for print and garment design, CAD work (boards, flats, and presentation materials), trend research.// Was key to line direction and development process.

Hong Kong, Hk

New York, Ny, Us

// Duties included trend research, sketching, concept development, creation of mood boards and presentation materials, and illustration of private fashion shows.

International Technical Degree In Fragrance Creation And Sensory Evaluation, Perfumery

Design, Design