Michael O'Connor Email and Phone Number
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Specialties: Business Integration, Branding and Identity Management, Customer Knowledge & Data Management, CRM, Customer Experience Management, Business Intelligence, Corporate Communications, Strategic Planning, Product & Solution Development, Business Development, Mergers & Acquisition - Valuations and Implementations
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Chief Marketing And Enrolment OfficerAppleby CollegeWilcox, Sk, Ca
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Chief Marketing & Enrolment OfficerAppleby College Aug 2009 - PresentOakville, On, Ca
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PresidentCem Strategy Consulting Sep 2005 - Aug 2009A networked consulting practice that helps leading B-2-C and B-2-B companies evaluate, refine and enhance the management of their customer relationships. We follow an approach that examines all of the inputs that will impact a customer's entire experience with a product, company, brand or service along the lifecycle continuum.
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Vice President Marketing & Business DevelopmentSt. Joseph Communications Feb 2007 - Dec 2008Toronto , Ontario, Ca- Conducted a comprehensive assessment of the existing marketing and sales efforts. Undertook a series of one-on-one interviews with the organization’s top 50 customers who accounted for 89% total revenues. Reviewed brand positioning and marketing communications messaging. Assessed product offering versus key competitors and industry leaders. Reviewed sales activity by product and by customer for the period 2002 – 2007. Recommended a 5-point plan to improve demand creation and sales optimization. - Developed a business case to support an enterprise sales approach. The business case indentified 3-year NPV of $1.1 million. Conducted detailed vertical segmentation analysis and initiated the development of end-to-end solutions for the financial services, grocery, hospitality and retail verticals. - Created a new Brand Platform that was based on the findings of customer and employee research. Engaged the senior leadership team to define corporate vision and mission statements. Developed a brand essence, personality and voice. Refined brand imagery and logo. Created a brand architecture encompassing corporate, division and operating unit standards and guidelines. -
Launch Program ManagerDu Jul 2006 - Dec 2006Dubai , Ae- Managed the day-to-day launch program for Emirates Integrated Telecommunications (“du”) in the United Arab Emirates. Between June ’06 and January ’07 relocated to Dubai to manage the final stage development, implementation and testing of all systems, processes and procedures supporting Customer Care and Customer Retention. - Worked with the Senior Vice President, Corporate Marketing at “du” to develop a comprehensive research plan with specific focus on: advertising & brand tracking, customer satisfaction and competitive customer satisfaction. -
Vice President Marketing & Customer KnowledgeRogers Communications Dec 2001 - Sep 2005Toronto, Ontario, Ca -
Senior Vice President Business DevelopmentGpc International (Fleishman-Hillard) Jul 2000 - Dec 2001- Led the Toronto office’s government relations practice with annual revenues of $2.2 million and gross margins of 31%. Re-structured the account teams to better align client service activities… Focused business development activities on 4 key sectors resulting in 3 significant client wins that accounted for approximately 25% of annual revenues.- Assigned P&L responsibility in Q4 2000 for the firm’s largest client relationship ($4.5 million in annual revenue). Worked closely with the Chief Communications Officer and her team in crafting strategies to support corporate and investor communications. Gained CEO approval on the launch strategy for the company’s initial converged product offerings targeting the SME and Enterprise business segments.
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Vice President Marketing & OperationsToronto Hydro Corporation Jul 1998 - Jun 2000Toronto, On, Ca -
Marketing Director Ontario RegionRogers Communications Jan 1993 - Jul 1998Toronto, Ontario, Ca
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Special Assistant To The Minister Of Supply And ServicesParliament Of Canada Oct 1988 - Aug 1990
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Special Assistant To The Associate Minister Of National DefenceParliament Of Canada May 1986 - Oct 1988
Michael O'Connor Skills
Michael O'Connor Education Details
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University Of Toronto - Rotman School Of ManagementExecutive Leadership Program -
Saint Mary'S UniversityMarketing
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Carleton UniversityPolitical Science
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St. Pius X
Frequently Asked Questions about Michael O'Connor
What company does Michael O'Connor work for?
Michael O'Connor works for Appleby College
What is Michael O'Connor's role at the current company?
Michael O'Connor's current role is Chief Marketing and Enrolment Officer.
What is Michael O'Connor's email address?
Michael O'Connor's email address is mi****@****l.gc.ca
What is Michael O'Connor's direct phone number?
Michael O'Connor's direct phone number is +190558*****
What schools did Michael O'Connor attend?
Michael O'Connor attended University Of Toronto - Rotman School Of Management, Saint Mary's University, Carleton University, St. Pius X.
What skills is Michael O'Connor known for?
Michael O'Connor has skills like Strategy, Strategic Planning, Business Development, Crm, Marketing Strategy, Marketing Communications, Management, Integrated Marketing, Marketing, Cross Functional Team Leadership, Leadership, Strategic Partnerships.
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