Michael O'Connor Email & Phone Number

Wilcox, Sk, Ca

Wilcox, Sk, Ca

Oakville, On, Ca

A networked consulting practice that helps leading B-2-C and B-2-B companies evaluate, refine and enhance the management of their customer relationships. We follow an approach that examines all of the inputs that will impact a customer's entire experience with a product, company, brand or service along the lifecycle continuum.

Toronto , Ontario, Ca

- Conducted a comprehensive assessment of the existing marketing and sales efforts. Undertook a series of one-on-one interviews with the organization’s top 50 customers who accounted for 89% total revenues. Reviewed brand positioning and marketing communications messaging. Assessed product offering versus key competitors and industry leaders. Reviewed sales activity by product and by customer for the period 2002 – 2007. Recommended a 5-point plan to improve demand creation and sales optimization. - Developed a business case to support an enterprise sales approach. The business case indentified 3-year NPV of $1.1 million. Conducted detailed vertical segmentation analysis and initiated the development of end-to-end solutions for the financial services, grocery, hospitality and retail verticals. - Created a new Brand Platform that was based on the findings of customer and employee research. Engaged the senior leadership team to define corporate vision and mission statements. Developed a brand essence, personality and voice. Refined brand imagery and logo. Created a brand architecture encompassing corporate, division and operating unit standards and guidelines.

Dubai , Ae

- Managed the day-to-day launch program for Emirates Integrated Telecommunications (“du”) in the United Arab Emirates. Between June ’06 and January ’07 relocated to Dubai to manage the final stage development, implementation and testing of all systems, processes and procedures supporting Customer Care and Customer Retention. - Worked with the Senior Vice President, Corporate Marketing at “du” to develop a comprehensive research plan with specific focus on: advertising & brand tracking, customer satisfaction and competitive customer satisfaction.

Toronto, Ontario, Ca

- Led the Toronto office’s government relations practice with annual revenues of $2.2 million and gross margins of 31%. Re-structured the account teams to better align client service activities… Focused business development activities on 4 key sectors resulting in 3 significant client wins that accounted for approximately 25% of annual revenues.- Assigned P&L responsibility in Q4 2000 for the firm’s largest client relationship ($4.5 million in annual revenue). Worked closely with the Chief Communications Officer and her team in crafting strategies to support corporate and investor communications. Gained CEO approval on the launch strategy for the company’s initial converged product offerings targeting the SME and Enterprise business segments.

Toronto, On, Ca

Toronto, Ontario, Ca

Executive Leadership Program

Mba, Marketing

Bachelor Of Arts (Honours), Political Science

Education record