Michael "MOD" O'Dwyer is a passionate content creator and programme maker.He lives by his own "Four E's" mantra: Embrace, Engage, Educate and Entertain! Personable, hardworking, thorough and always looking to improve. Content creation: Who is watching, why are they watching, when are they watching and how are they watching? How can we be current and relevant?Specialties: A multi-tasker O'Dwyer is an award-winning international reporter, commentator, presenter, media consultant and producer. Media Business: MOD is currently CEO and Founder of Modster Productions a business that first started in London in 1991 and has undergone a revamp and re launch in 2022.Formerly Vice President, Executive Producer, Head of TV & Broadcast Production at IMG Productions Australia O'Dwyer was responsible for overseeing much of IMG’s media production in Australia and across parts of the Asia Pacific region from 2006. Some of which included the Indian Premier League Cricket production. O'Dwyer, helped set up the broadcast template in year one and was producer for 10 years! Executive producer of 80+ LPGA Golf broadcasts, Australian Men's Golf TV production, The National Basketball League of Australia, World Snooker, Australian Open Badminton, Australian Offshore Powerboats, PBR Australia, Melbourne International Flower and Garden Show, Melbourne Marathon, City to Surf, Sydney New Year's Eve broadcast. He was also Executive Producer of IMG Media’s Host Broadcast coverage of World Youth Day 2008 in Sydney.Now actively working and consulting with Australian and International Sports Organisations, Federations, Production Companies and Broadcasters to create engaging content and maintain and increase viewership.