Mike Ofiara Email & Phone Number

Reporting directly to North American CEO, lead all North American communication and PR efforts from May 2023 to June 2024 in absence of Head of CommunicationsDevelop annual PR strategy, budgets, and priorities, collaborating with local market executive management team and global counterpartsGlobal C-suite visibility, counsel, strategy and planning, crisis management, media interviews, message development and budget developmentManage product, technology and consumer PR in North AmericaManage multiple PR, logistical and event agencies and partners in the U.S. and Canada, including global coordination with HQ in Sweden

Detroit Metropolitan Area

Lead all integrated product plans for Mazda’s portfolio for launches and reveals coordinating globally Lead and manage team responsible for all media relations efforts for product communications, electrification strategy and motorsports

Detroit Metropolitan Area

North American Communications lead for Alfa Romeo & FIATGlobal collaboration with Communications and MarketingGlobal C-Suite visibility, counsel, planning and message development

Detroit, Mi

Product and Brand communications and spokesperson for Chevy Silverado, Silverado 2500/3500 HD, Colorado, Tahoe and Suburban. Was responsible for vehicle debuts and launches, national and regional media drives, press fleet, and ongoing creative storytelling around these key priority products in GM's portfolio.

Detroit, Mi

Product Communications for Buick Envision, Regal Sportback, Regal TourX, Regal GS, LaCrosse and Cascada. Coordinated communication efforts globally to manage vehicle debuts in North America, media drive programs, full-line events, regional programs and press fleet.

Irvine, Ca

Product Communications Manager for Kia America with emphasis on major East Coast markets. Attended all major North American auto shows, industry trade shows, regional and national media events, assisted in project management of new vehicle drive programs, and assisted in managing special projects and generation of press materials.In addition, provided track-side PR support for Kia's factory motorsports program in the Pirelli World-Challenge. At the track I worked closely with our race team and drivers to promote the race program via Kia's social media pages. I also was responsible for motorsport press releases, collaborated with broadcast media, production team and sanctioning body to leverage Kia's exposure, conducted on-camera interviews speaking on behalf of Kia America. Hosted regional Kia dealers, employees and media guests at select events throughout the racing schedule.

Ann Arbor, Mi

I was involved in a range of duties at Automobile Magazine including the coordination and execution of comparison tests around the country, photo shoots, scheduling and distributing press cars internally for editor review and maintaining the four-seasons (long-term) test fleet of vehicles. In addition, I was in charge of executing the annual "Automobile of the Year" and "Automobile All-Stars" testing, and a performance driver for instrumented vehicle testing using V-Box data acquisition. I also contributed editorially to the magazine and to the website, automobilemag.com where I did stand-up/in-car video and video voice over as well.

Greater Detroit Area

My main responsibilities included press fleet vehicle management, strategic product placement, building and maintaining relationships with OEM PR departments and automotive media, executing brand targeting and evaluation. I also specialized in event development, production and execution, media test drives and track events, and vehicle displays and detailing. Also monitor vehicle coverage and industry trends.Managed the following press fleets:Honda/AcuraToyota/LexusVolvoMercedes-Benz

Ba, English, Journalism, Public Relations

English, Engineering