Mike Omansky Email & Phone Number

Glen Rock, Nj, Us

As Associate Professor, I have taught these MBA courses: "Corporate Entrepreneurship", "Innovation Management", "Entrepreneurial Marketing", "New Product Development", "International Management", "Special Topics", and the Capstone course (final course MBA candidates take before graduating), "Capstone Experience". Co-taught graduate course at All Hallows, Dublin, Ireland, for seven consecutive summers, combining our MBA students, MSHA students, and Irish students. Ran MBA program at Felician for 2 years. Coordinated Business Advisory Board for 7 years. Served on Promotions Committee, Graduate Studies Committee, and Study Abroad Committee for multiple years each. Served on E-learning committee. Coordinated speakers series and annual symposium for 8 years. Certified on line instructor.

Marketing major contemporary music compilations and home videos (DVD), through traditional and non-traditional retail outlets.Consumer promotions; cross promotions with non-entertainment companies that have a similar target audience.

Recruited to direct this rapidly growing high quality/low priced creator and distributor of home video (DVD) and music products. Sales increased +75% (accompanied by profit increase) during my tenure.

Developed and implemented programs for entertainment/media companies and consumer packaged goods companies on high profile projects. Other key activities:-- Developed and directed promotions for consumer packaged goods companies-- Negotiated joint marketing programs between consumer goods and entertainment companies-- Established cross promotions with Pepsi, Reebok, Fox Home Video, Electronic Arts, Spalding, and NBA Entertainment to support Shaquille O’Neil’s music album, which achieved platinum sales status.-- Clients included Bertelsmann, Unilever, Live Home Video, Nabisco Brands, EMI, Totino’s Pizza, and Playboy Enterprises.

Built and ran global profit center, including reissues (albums of recording artists who recorded in the past, such as Elvis Presley, John Denver), deep catalog (past releases) and licensing (licensing out music for movies, TV shows, commercials, etc. -- a separate profit center). Interfaced with 45 countries, with stronger emphasis in 17 of them (U.K., Germany, Germany, Japan, Denmark, France, Australia, etc.).Increased profits and exceeded business plan targets each year for six consecutive years, while growing the business for the long-term.

See above, Worldwide Entertainment Marketing, Inc.,2002-2005.

Ran day-to-day marketing for this major record label. Directed global launch and marketing of "Dirty Dancing", third most successful soundtrack album in the history of the music industry, with 35 million+ sold worldwide. Created industry's first, and most successful, 900 phone line behind Jazzy Jeff and Fresh Prince (Will Smith), with 4 million calls at over $4 paid per call on average, simultaneously driving album sales.Direct reporting departments: Product management, Creative Services, Production, Publicity, Media, and Market Research.

Ran Royal Desserts franchise. Increased volume and market share in a flat/declining market.

Jell-o Gelatin - supervised consumer promotion/advertising ($40 million annual budget) for flagship brand.Test market products.Baking and Canning Products -- increased volume on high margin/trade intensive group of products .

Mba, Marketing

Activities and Societies: Dean's list, with Honors. First winner of Abraham Shuchman Memorial Award in Marketing.

Bs, Management

Activities and Societies: Program director of student-run coffee house; feature writer for 2 campus newspapers and one magazine; member.

Education record

Bs Economics, Management