Michael Orlinski

Michael Orlinski Email and Phone Number

Director of Marketing and Demand Generation @ Cramer
Watertown, MA, US
Michael Orlinski's Location
Watertown, Massachusetts, United States, United States
Michael Orlinski's Contact Details

Michael Orlinski work email

Michael Orlinski personal email

n/a
About Michael Orlinski

~Quickly testing, learning, and turning data into actionable recommendations are at the core of every marketer.~PROFESSIONAL SUMMARYDynamic marketing executive with 20+ years of experience driving growth and digital transformation across B2B and B2C environments. Proven track record of developing and executing comprehensive marketing strategies that deliver measurable results in customer acquisition, retention, and revenue growth. Expert in building and leading high-performing teams, implementing data-driven marketing initiatives, and optimizing multi-channel campaigns for maximum ROI.When managing a project he is:- a committed team player who is adaptable to a fast-paced environment with shifting priorities- a hands-on problem solver with strengths in research and analysis.- a high octane individual who is always trying to improve himself and his fellow team members.CORE COMPETENCIES:Strategic Marketing LeadershipDigital Marketing & Growth StrategyAccount-Based Marketing (ABM)Multi-Channel Campaign ManagementMarketing Analytics & ROI OptimizationTeam Leadership & DevelopmentCross-Functional CollaborationBudget Management & ForecastingMarketing Technology StackData-Driven Decision Making

Michael Orlinski's Current Company Details
Cramer

Cramer

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Director of Marketing and Demand Generation
Watertown, MA, US
Michael Orlinski Work Experience Details
  • Cramer
    Director Of Marketing And Demand Generation
    Cramer
    Watertown, Ma, Us
  • Overdrive Interactive
    Senior Vice President- Paid Media
    Overdrive Interactive Apr 2023 - Present
    Allston, Ma, Us
    Spearheaded the development and execution of integrated marketing strategies across SEM, Paid Social, Programmatic Display, and Video/ CTV, resulting in a 270% increase in overall client performance year over year. Designed and facilitated client workshops and digital strategy sessions, leading to an increase in engagement and client satisfaction. Built and coached a remote team of paid media professionals focused on driving client specific goals.
  • Overdrive Interactive
    Vp, Director Of Search And Media
    Overdrive Interactive Jan 2014 - Apr 2023
    Allston, Ma, Us
    Oversaw multi-channel campaigns, including Paid Social, SEO, SEM, and Display, to enhance brand visibility and drive qualified leads for clients such as: Akamai, Dell EMC, Quickbase, CallMiner, Elemental Machines, Augury, Guardicore, M-Files, ThinkMate, Ecolab, Veracode, Acquia, Vbrick, First Midwest Bank, Schwinn, Proudly Wisconsin Cheese, Brigham and Women's Hospital, Carewell Urgent Care, PetSmart, Spectrum,...
  • Overdrive Interactive
    Director Of Search Marketing
    Overdrive Interactive Jul 2010 - Apr 2023
    Allston, Ma, Us
    Developed and executed comprehensive paid media strategies tailored to specific campaigns and business objectives. Overall helped grow the agency managed media by 886%. Built a team environment with an attrition rate of less than 5% and an average tenure of a team member 3+ years.
  • Overdrive Interactive
    Search Marketing Supervisor
    Overdrive Interactive Nov 2007 - Jul 2010
    Allston, Ma, Us
    Supervised the search marketing strategies, enhancing PPC and SEO initiatives for wide varaity of B2B and B2C clients.
  • Overdrive Interactive
    Search Marketing Specialist
    Overdrive Interactive Oct 2005 - Nov 2007
    Allston, Ma, Us
    Planned, implemented, and optimized both Pay Per Click (PPC) and organic Search Engine Optimization(SEO) marketing campaigns for more than 30 individual clients. Some of the premier brands that I have worked on are: Cognos, Dow Jones, John Hancock, LoJack, Progress Software,Sennheiser,and Boston.com. Having managed B2B and B2C clients each campaign was created with the clients overall business objective in mind- Engagement with an ROI
  • Commission Junction
    Account Specialist
    Commission Junction Feb 2005 - Sep 2005
    Santa Barbara, California, Us
    As an advertiser campaign representative with Commission Junction I specializing in “Brick to Click” e-retailers such as Lenovo ThinkPad, Lids.com, and L.L. Bean. My role was to implement campaign strategy across the CJ affiliate network and to analyze and report based on a clients desired cost per lead objectives.
  • Vistaprint Usa
    Account Representative
    Vistaprint Usa Jun 2004 - Feb 2005
    Waltham, Ma, Us

Michael Orlinski Skills

Sem Google Analytics Digital Marketing Google Adwords Ppc Seo Online Marketing Online Advertising Omniture Web Analytics Digital Strategy Organic Search Search Advertising Facebook Conversion Optimization Email Marketing Mobile Marketing Affiliate Marketing Social Media Measurement Keyword Advertising Microsoft Excel Google Adwords Professional Search Analysis Lead Generation Youtube Kpi Reports Interactive Marketing Landing Page Optimization Campaign Management Marketing Display Advertising Online Lead Generation Yahoo Search Marketing Media Buying Sea Tableau Ms Excel Pivot Tables Paid Search Strategy Keyword Generation Keyword Research Facebook Marketing Google Webmaster Tools Online Reputation Management A/b Testing Link Building Seo Copywriting Msn Adcenter Content Marketing Web Marketing Internet Strategy

Michael Orlinski Education Details

  • University Of Hartford
    University Of Hartford
    Marketing
  • University Of Hartford
    University Of Hartford
    Public Relations

Frequently Asked Questions about Michael Orlinski

What company does Michael Orlinski work for?

Michael Orlinski works for Cramer

What is Michael Orlinski's role at the current company?

Michael Orlinski's current role is Director of Marketing and Demand Generation.

What is Michael Orlinski's email address?

Michael Orlinski's email address is mo****@****ive.com

What is Michael Orlinski's direct phone number?

Michael Orlinski's direct phone number is +186047*****

What schools did Michael Orlinski attend?

Michael Orlinski attended University Of Hartford, University Of Hartford.

What are some of Michael Orlinski's interests?

Michael Orlinski has interest in Wife And Dog, Wife, Training For My 10th Marathon, The Great Outdoors, Training For My 8th Marathon, Dog, Daughter, Health.

What skills is Michael Orlinski known for?

Michael Orlinski has skills like Sem, Google Analytics, Digital Marketing, Google Adwords, Ppc, Seo, Online Marketing, Online Advertising, Omniture, Web Analytics, Digital Strategy, Organic Search.

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