1. Market Research and Analysis:∎ Identify trends, consumer preferences, and competitor strategies.∎ Evaluate marketing campaign effectiveness and propose adjustments.2. Competitor Analysis:∎ Track and analyze competitor activities.∎ Provide insights for strategic differentiation.3. Data Management and Reporting:∎ Collect, organize, and analyze data for actionable insights.∎ Create reports and dashboards for key performance indicators.4. Brand Strategy Development:∎ Collaborate on short-term and long-term brand plans.∎ Contribute to product development, pricing, and promotional strategies.5. Consumer Behavior Analysis:∎ Understand consumer behavior through surveys and data analysis.∎ Collaborate on targeted campaigns to resonate with the audience.6. Brand Messaging and Content:∎ Contribute to brand messaging aligned with overall strategy.∎ Collaborate on creative content reflecting brand identity.7. Social Media Management:∎ Monitor and analyze social media channels for brand sentiment.∎ Contribute to content development for brand consistency.8. Cross-functional Collaboration:∎ Foster communication with marketing, sales, and other teams.∎ Provide insights to support overall business goals.9. Brand Performance Evaluation:∎ Develop and implement metrics for branding initiatives.∎ Regularly evaluate brand performance against established benchmarks.10. Brand Compliance:∎ Ensure adherence to brand guidelines.∎ Conduct regular audits to maintain brand integrity.11. Training and Development:∎ Provide training on brand guidelines.∎ Stay informed about industry best practices.12. Budget Management:∎ Assist in the development and management of the brand budget.∎ Monitor expenditures and recommend cost-effective strategies.

1. Strategic Planning and Execution: Develop and implement comprehensive digital marketing strategies aligned with business objectives. This involves analyzing market trends, identifying target audiences, and selecting the most effective channels and tactics to achieve desired results.2. Campaign Management: Oversee the creation, implementation, and optimization of digital marketing campaigns across various platforms such as social media, search engines, email, and display advertising. This includes setting campaign goals, managing budgets, and tracking performance metrics to ensure success.3. Content Creation and Management: Create compelling and relevant content for digital channels, including website, blog, social media, and email marketing. This involves collaborating with content creators, designers, and other stakeholders to develop engaging assets that resonate with the target audience and drive desired actions.4. Data Analysis and Insights: Utilize data analytics tools and platforms to track and analyze key performance metrics, such as website traffic, conversion rates, and customer engagement. Interpret data insights to optimize campaigns, identify opportunities for improvement, and make data-driven decisions to drive business growth.5. Team Leadership and Collaboration: Lead and mentor cross-functional teams, including marketing specialists, designers, and developers, to ensure alignment and cohesion in digital marketing initiatives. Foster a collaborative and innovative work environment, where team members are empowered to contribute their expertise and ideas to achieve collective goals.

• Coordinated online campaigns aimed at achieving organizational objectives, leveraging content creation, scheduling, engagement, monitoring, and assessment.• Published content across various social media platforms and monitored their performance for improvement.• Managed recruitment and supervision of marketing and promotional staff.• Monitored SEO performance and web traffic analytics.• Cultivated partnerships with social media influencers to expand network reach.• Crafted diverse content to enhance follower growth and grow brand visibility.

• Planned, designed and managed online campaigns of the organizations to meet its goals. It included content development, scheduling, engagement, monitoring and evaluation.• Planned and developed social media campaigns• Crafted compelling content also, getting it developed• Post content across social media accounts• Analysed running campaigns• Being on top of the latest social media trends• Executed hiring and supervision of team members for marketing and promotional services. • Monitor campaigns and analyses data obtained• Monitor SEO and web traffic metrics• Establish relationships with social media influencers to develop a strong network.

Flour Mills of Nigeria Plc is the leading Food & Agro-Allied Business in West Africa with a Business Turnover of roughly 1.7 Billion USD and a wide range Product Portfolio of over 400 SKUs.My responsibilities, amongst others, are;• Performed data entry of Raw materials, Work In Progress (WIP), and Finished goods into the company’s database using Microsoft Dynamix 2012 (Axapta)• Process and document routine transactions such as waybill, invoice, Certificate of Analysis (COA), Purchasing Order (PO) and weighbridge slip for goods received, dispatched (raw materials, finished products and WIP) and sales return.• Identified raw material and component requirements for production.• Perform stock taking, reconciliation and physical inspection of inventory.• Write comprehensive report on inventory e. g waste, damage, and quality, quantity (issued, received and balance) on regular basis.• Used MRP system to plan production schedules based on sales forecasts, production capacities, inventory policies and lead times.• Collaborated with production departments to resolve material issues and adjust schedules due to production priorities and/or machine downtimes.• Developed monthly and annual ending inventory budget requirements for raw materials, components, finished stock, and finished goods.

• Engaged with customers on different channels• Analysed customer expectations according to past social media activity• Developed social media campaigns• Updated social media content across all channels• Engaged with customers and followers• Use social media marketing tools such as Hoot-suite Hashtags-fly, etc.• Established relationships with social media influencers to develop a strong network• Developed content or get it done by content developers