Michael J. Ostaffe Email & Phone Number

Saint Paul, MN, US

Maple Grove, Minnesota, US

Elected by the residents of Maple Grove, MN to represent them on the City Council. Maple Grove is the 11th largest city in Minnesota, one of the fastest growing, and was ranked by Money Magazine as the #2 Best Place to Live in the United States in 2014.

Brooklyn Park, Minnesota, US

Member of the Board of Directors. CCX media provides a Connected Community Experience to nine cities in the Northwest Suburbs of Minneapolis. This includes: CCX NEWSHigh-quality local news that informs and inspires public engagement CCX SPORTSFull game coverage of high school sporting events, game highlights, player and coach interviews, and sports.

• Assist small/start-up manufacturing and technology businesses in addressing marketing, product management, sales, channel, supply chain, and business strategy issues.
• Mentored MNCup, CleanTech Open, and TechStars start-up accelerator programs, positioning for growth and preparing for various competitions.
• Drove sales, marketing, strategy, and fundraising, enabling IoT data analytics platform start-up.
• Researched proposed product development and segment strategies, accelerating growth for $10MM ventilation manufacturer, including implementing pricing, marketing, and launch plans for new dairy products.
• Created and prioritized industry segment targets for client in power supply and LED driver market, leading to improved product development and marketing performance.
• Advised start-up providing wireless RF power, harvesting products and wireless sensors on product and sales strategies for HVAC, security, and other relevant sensor markets.

Winnipeg, Manitoba, CA

SaaS/Cloud/IoT/Hardware | Lead the growth of the CMC Hazardous Monitoring and Grain Management product families for the AGI Digital group within Ag Growth International. After final acquisition and a move from the original factory and contract manufacturers, leading the rebuilding efforts through:* Collaborating with internal and external stakeholders to.

Bloomington, Minnesota, US

• SaaS/Cloud | Engaged with operations, development, sales, marketing, support, and legal to ensure smooth post-sales transition of Iteris ClearAg division into DTN while retaining customers and increasing sales of SaaS.
• Directed customer discovery for several personas in agriculture marketing, research, and production, through extensive voice of customer (VOC), improving value creation from new product development programs.
• Identified product synergies and redundancies, combining portfolio and roadmap, enhancing efficiencies.
• Managed existing legacy product lines, including product rationalization and end-of-life processes, maintaining sales and marketing efforts and retaining customers until release of next generation products.

Austin, Texas, US

• SaaS/Cloud/iOS | Managed API, App, and Widget product portfolio development for Digital Agriculture company.
• Orchestrated document production and information transfer during sale to DTN through collaboration with company leadership and investment advisors.
• Guided development and launch of Web, iOS, and Android apps for ClearAg software platform, resulting in continuous sales growth and customer acquisition.
• Researched VOC with farmers and agribusiness leaders, driving understanding of largest problems and creating value by applying analytics to weather, soil, moisture, and agronomic data.
• Designed and launched tools, supporting planting, fertilization, spraying, and harvesting of over a dozen crops.
• Delivered soil, weather, mapping, and agronomic modeling products through APIs, Apps, and Widgets.

• IoT/SaaS/Hardware/Cloud | Exceeded sales goals of existing product lines and launched three new wireless products.
• On-boarded new distributor in UK and established marketing partnership with Verizon Wireless, increasing sales funnel and market scope.
• Outsourced operations, improving quality, cost, and delivery times.
• Initiated development of distribution networks in China and Brazil, expanding sales in large pork-producing markets.
• Revamped CRM system, enhancing customer data collection and increasing marketing efficiency.

Plymouth, Minnesota, US

• Joined start-up that developed LED lighting designed to improve animal health and welfare. Grew product sales 700% to domestic and international poultry customers. Initiated sales and specification relationships with.
• Directed sales, marketing, finance, and operations, allocating and leveraging limited capital to fund inventory, additional sales resources, and new product development investments.
• Communicated ongoing status with angel investment funds and other capital sources, maintaining liquidity and funding.

Annapolis Junction, MD, US

• Combined and led Product Management, Research & Development, and Applications teams for $300MM Consumables business in North America and marketing communications for all business units.
• Realigned organization, dedicating resources to each major product line.
• Launched reentry into $100MM market segment, achieving 10% share gain in 12 months.
• Implemented stage gate process within team, orchestrating product council to involve sales, finance, and operations teams in decision-making process.
• Spearheaded development of 2009 - 2013 strategic plan for consumables business, facilitating first corporate planning in 5 years.
• Introduced new market launch process to consumables, equipment, cutting, and automation teams, standardizing launch materials, timelines, training processes, budgets, and tracking.

Minneapolis, MN, US

Led the Product Marketing Team:- Created the overall product strategy for the organization- Identified and prioritized new product opportunities, launched new products, and managed product lifecycle.- Created and maintained financial tools to improve the decision making process

Charlotte, North Carolina, US

Restructured, grew and led thirteen person Product Management team responsible for over $300MM in annual product revenue for Thermostat, Zoning, and IAQ products. Led team to identify, analyze, and gain internal support for acquisitions, licensing, and new product development in support of growth strategy in new and adjacent markets.

Manufacturer of industrial temperature sensors, controllers, and electric heating systems for the Power Generation, Automotive, Semiconductor, Aerospace, Life Sciences and other industries. Collaborated with engineering, sales, technical marketing and leading customers to develop all marketing programs including pricing, promotion, technology.

Chicago, Illinois, US

Led client and consulting teams to reduce costs, grow revenues, and solve problems in a broad array of industries.

Division of Philips Electronics. Grew six-brand category from $25 to $125 million. Responsible for developing and implementing the sales and marketing strategy for the product line including new product introductions, product roadmap, pricing, research, collateral, and sales training. Coordinated market development efforts with Agency, Distributor, OEM.

Boston, MA, US

Also known as VALMONT ELECTRIC post-1987Promoted through various roles in the Ballast business, a division of GE Lighting. Graduated from the Manufacturing Leadership Curriculum. Ballast business sold to Valmont Industries in 1987.

Mba, Finance, Marketing, Management And Strategy

Bs, Electrical Engineering