Brand & Marketing Consultant with extensive experience across diverse B2B & B2C categories and markets • FCIM Chartered Marketer, Chartered Institute of Marketing• MA Marketing (with Distinction)• BEng (Hons) Mechanical Engineering• 20 years of Marketing expertise on c150 brands • Strategic lead on Award-winning multichannel campaigns My 'Why'...I’ve always been fascinated by brands & why people decide to choose them...or not! I love the challenge of understanding how to influence decision making processes through behavioural insight, strategic planning & creative thinking. I’m passionate about helping people develop themselves as brand guardians & then grow businesses through the planning & creation of salient, meaningful & relevant brand communications. If you share my passions, or have a brand challenge - get in touch.My Experience...A 20+ year track record for consistently delivering or leading multidisciplinary agency teams to develop campaign solutions that get noticed, engage people & convert interest into action. (...including a few DBA design effectiveness award winning case studies!) I believe...Having the desire to keep learning is essential in today’s ever-changing marketing world. I also believe that in today's hyper-competitive, omnichannel markets - your rate of learning & ability to adapt is sometimes the only source of competitive advantage for a brand & it’s marketing team.Professional Credibility - Working with meI take immense pride in what I do. The quality of work that I produce or I’m responsible for is very important to me. So when it comes to my own learning I’ve acquired a degree or two & a chartered accreditation. I’ve also led two long-term behavioural research collaborations with academia & I’m currently overseeing a PhD exploring how to increase customer lifetime value through tailoring FMCG marketing communications at key touch-points. But importantly – I also understand what works in practice, through experiences gained over two decades, working on brands large & small - regional, national & global, in the private, public & third sectors.My Core Specialisms include: • Research & Insight • Consumer behaviour / Psychology• Consumer Goods Marketing • Omnichannel communications• Brand Development• Strategic planning • Digital engagement • Shopper Marketing • Packaging design