Michael Pagan Email & Phone Number

Brand & Marketing Consultant with extensive experience across diverse B2B & B2C categories and markets • FCIM Chartered Marketer, Chartered Institute of Marketing• MA Marketing (with Distinction)• BEng (Hons) Mechanical Engineering• 20 years of Marketing expertise on c150 brands • Strategic lead on Award-winning multichannel campaigns My 'Why'...I’ve always been fascinated by brands & why people decide to choose them...or not! I love the challenge of understanding how to influence decision making processes through behavioural insight, strategic planning & creative thinking. I’m passionate about helping people develop themselves as brand guardians & then grow businesses through the planning & creation of salient, meaningful & relevant brand communications. If you share my passions, or have a brand challenge - get in touch.My Experience...A 20+ year track record for consistently delivering or leading multidisciplinary agency teams to develop campaign solutions that get noticed, engage people & convert interest into action. (...including a few DBA design effectiveness award winning case studies!) I believe...Having the desire to keep learning is essential in today’s ever-changing marketing world. I also believe that in today's hyper-competitive, omnichannel markets - your rate of learning & ability to adapt is sometimes the only source of competitive advantage for a brand & it’s marketing team.Professional Credibility - Working with meI take immense pride in what I do. The quality of work that I produce or I’m responsible for is very important to me. So when it comes to my own learning I’ve acquired a degree or two & a chartered accreditation. I’ve also led two long-term behavioural research collaborations with academia & I’m currently overseeing a PhD exploring how to increase customer lifetime value through tailoring FMCG marketing communications at key touch-points. But importantly – I also understand what works in practice, through experiences gained over two decades, working on brands large & small - regional, national & global, in the private, public & third sectors.My Core Specialisms include: • Research & Insight • Consumer behaviour / Psychology• Consumer Goods Marketing • Omnichannel communications• Brand Development• Strategic planning • Digital engagement • Shopper Marketing • Packaging design

Listed skills include Strategy, Marketing Strategy, Packaging, Brand Development, and 21 others.

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  Managing Director

  Blue Moon Marketing

  Feb 2024 - Present - Newcastle Upon Tyne, England, United Kingdom

  Blue Moon is a Fractional Marketing Agency.We believe Marketing with Strategic Flexibility is a real source of competitive advantage. We provide our clients with a very different way to engage with marketing partners and offer them an incredibly flexible way to bring high quality, specialist expertise into their businesses, in today’s fast-changing, unpredictable world.We can be your entire marketing department, your Marketing Director (CMO), your Brand Manager, your creative partner and your design team OR we can ‘plug in’ our expertise to help you manage specific channels or initiatives by working alongside your in-house teams.Blue Moon specialises in working with businesses and brands who enhance people’s lives within the built environments where we live, work and play.We help our clients take their marketing effectiveness to the next level - so their businesses grow and can make a positive impact. We pride ourselves on delivering high quality marketing solutions as if we’re part of our clients in-house teams. This is one of the reasons why 100% of our business to date has come via referral or recommendation.