Michael Palermo Email & Phone Number

As an Executive Marketing Consultant and Publisher at Barnstormer Media, I specialize in providing fractional CMO services to small businesses. I work closely with clients to develop social media strategies, enhance brand positioning, and create compelling video content to drive customer engagement and brand awareness.

• Co-founded and built the company from the ground up, establishing operational structures, business frameworks, marketing strategies, creative leadership, new business acquisition, and financial management.
• Led all creative content development for a team of 22, delivering top-tier TV promotion campaigns, live-action commercials, digital/social media promotions, and impactful advertisements.
• Expanded company services from TV promos to print ads and event management, establishing brand partnerships with Facebook, Instagram, LinkedIn, and Google.
• Took YouTube followers of the Learning Experience from 13K to 160K in 18 months through innovative content strategy and execution.
• Drove a 400% sales increase for Nuchair in 3 months by overhauling marketing strategy and social media presence.
• Directed the creation of an animated series for preschool children (2 seasons) and a DVD series for pilots transitioning to tailwheel aircraft, grossing $400K from a $30K budget.

US

• Developed the brand story and go-to-market strategy for a new tech startup, positioning the company for growth in the virtual and augmented reality advertising space.
• Directed the creation of explainer videos that simplified complex product offerings, enabling customers to better understand and adopt the platform.
• Led the creative direction and build of the startup’s initial website, ensuring the brand story and visual identity were clearly communicated.
• Managed lead demand and strategic messaging for multiple products, directly collaborating with the CEO and President to align the brand's vision and market approach.
• Transformed the company’s technical concepts into a compelling, digestible brand identity, improving customer engagement and market positioning.

Houston, TX, US

• Led the creative direction and execution of all franchise advertising campaigns, producing massive amounts of sales materials and distilling complex brand stories into engaging content for wide-ranging audiences.
• Envisioned, produced, and launched podcast to enhance CEO’s public image and PR, contributing to increased visibility and brand recognition.
• Managed lead demand at both the franchise level to drive customer acquisition and at the corporate level to attract new franchisees, significantly increasing engagement and sales.
• Grew franchise locations from 60 to 160 during the global pandemic by developing and executing innovative marketing strategies, including an automated client retention system.
• Developed a nationwide Ambassador Program from scratch, enhancing brand presence across the US and fostering stronger customer connections.
• Partnered with Tony Robbins at high-profile events, growing franchise leads by 400% and generating 1,400+ new franchise opportunities from a single event.

New York, NY, US

Designed and managed construction of a studio capable of live feeds, multi and single camera shoots. Responsible for business development, management and talent sourcing.

New York, NY, US

Partnered with an industry leader to launch a new business centered around providing promotion services for television networks. Expanded the business from a 2-person team in a 1,500-square-foot shared space to a team of 25 in a 5,000-square-foot with expanded cababilites including a live-action studio. Customized solutions to meet each client's.

New York, NY, US

Editor of Commercials and Network Promos.

US

Burbank, CA, US