Hyundai (Tier I - North America)

Managed 15 Pharmaceutical brands including over-the-counter (OTC) products with $5MM total yearly spend. •Created and implemented successful keyword and ad builds that adhered to strict legal guidelines while capturing consumer interest and driving brand-specific conversions in a fiercely competitive landscape.•Performed hands-on analysis of large volumes of consumer level data and communicated findings back to client, including learnings and recommendations for future online and offline media.•Translated client goals into account structure, communicated strategy, and launched action.•Managed a team of two junior specialists (one remote), providing leadership, direction and training.

Managed large scale PPC campaigns across multiple clients and industries- Utilized advanced Microsoft Excel functions to create and analyze detailed marketing data including CPC, Impressions, CTR and conversions to reach desired CPA goals- Monitored daily performance and made informed recommendations to both the client and/or internal account managers- Consistently met client goals with performance improving optimizations such as writing compelling ad copy, A/B testing, day-parting, and search query mines for both negatives and phrase/exact match graduation recommendations

•Organized Pre-Game Color Guard ceremonies with local Military/Police units•Setup and Brokedown on-field Audio/Video equipment•Worked with advertisers and sponsors in regards to proper signage placement and promotional events•Prepped media in anticipation of post-game press conferences•Coordinated in-game fan participation and promotional events

•Composed a detailed business plan complete with missions, goals and objectives, budgets, models, logistics, a marketing plan, and timelines.•Collaborated with web designers to create an easy to use website that appealed to the masses, complete with blogs and social networking tools•Recruited, hired and trained teams of college interns to assist with database building•Aligned partnerships with various sports camps, youth groups, schools, and churches through e-mail marketing campaigns, social media campaigns, direct mail campaigns, etc.•Worked hand in hand with students of all ages as well as parents throughout their fundraising campaign•Cooperated with marketing, sales, account managers, customer service, and finance on each of the 4000+ orders in 2008•Spearheaded initiative to create an online interface to track an order's progress for vendors, employees and clients•Responsible for inventory control to include the ordering and purchasing of equipment and office supplies•Facilitated the relocation to a new office without incident, working with vendors to minimize down time and reduce costs•Organized three successful company outings in addition to unofficial events

•Implemented graphical sequences throughout games and events using the Daktronics Venus 7000 System as well as the Click Effects ProAV 2.5 software application•Planned, corresponded and assisted with the implementation of on field promotions•Worked with various organizations to create graphics and logos to promote the sponsor through in-game awareness