Marketing And Patient Relations Coordinator
Manhattan, New York
• Oversaw all social media aspects of marketing for multiple health and fitness facilities in Manhattan and Westchester.• Planned and executed digital marketing communication strategies that includes Facebook, Twitter, Foursquare, YouTube, and LinkedIn. Increased overall followers by 200-300% across all social media channels.• Maintained current social media connections with past, current, and potential patients.• Handled all graphic design including websites (www.emergecare.com), business cards, letterheads, and overall branding of the company.• Assisted Marketing Director and Coordinator with all marketing initiatives for five physical/occupational therapy practices located in Manhattan and Westchester County, New York.• Met with a weekly average of 50-60 physicians and their staff members, including those in orthopaedic, hand, and plastic surgery, internal & physical rehabilitation medicine, and podiatry.• Maintained positive relationships with referring physicians in order to increase the number of patients that are seen at each facility while also carefully monitoring communications response data and other performance and marketing metrics.• Established and maintained a centralized archive of presentations, marketing materials and forms of electronic communications that is accessible to various members within the organization.• Handled procurement with suppliers and services.• Served as the intermediary/liaison between patients and staff, physicians and staff at other medical facilities.• Ensured the patient received the best customer service experience by eliminating conflicts, grievances, and communication difficulties.• Interacted daily with other departments to monitor current patient admission, non-admission, retention, and discharge.• Acted as a resource for patients concerning needed information.• Developed, implemented, and maintained customer feedback.