Michael Pasco Email and Phone Number
Denver, CO, US
Michael Pasco's Location
Denver, Colorado, United States, United States
Michael Pasco's Contact Details
Michael Pasco work email
- Valid
- Valid
- Valid
Michael Pasco personal email
n/a
Michael Pasco phone numbers
About Michael Pasco
Experienced Content Director with a demonstrated history of applying marketing and advertising knowledge to eCommerce and the travel/leisure industry. Skilled in SEO, Content Strategy, Journalism, Web Design, and Keyword Research. Strong digital marketing professional with a Bachelor’s Degree focused in Business/Managerial Economics from Virginia Commonwealth University - School of Business.
Michael Pasco's Current Company Details
Michael Pasco Work Experience Details
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Vp And Director, Experience DesignDigitas North AmericaDenver, Co, Us
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Associate Director, Ux Content StrategyDigitas North America Oct 2021 - PresentBoston, Massachusetts, Us -
Sr. Director, Experience DesignInvestis Digital Mar 2021 - Oct 2021London, England, Gb- Leads UX, Design, and Content Strategy departments & service offerings- Manages a team of 9 direct reports -
Director, Content StrategyInvestis Digital Feb 2019 - Mar 2021London, England, Gb- Governs all content strategy and SEO copywriting operations for Investis Digital’s performance marketing group- Develops content plans that enable the creation of content necessary to acquire organic traffic, nurture leads, and engage target audiences - Executes full scale content strategy, including journey mapping, information architecture creation, sitemap development, persona development, prototyping & wireframing, and content planning- Enables sales with information, presentation materials, and tools to sell content marketing services more effectively- Owns the quality standards for the following content deliverables: Blog posts, whitepapers, eBooks, videos, animation, quizzes, newsletters, and interactive content- Successfully integrated content departments after acquiring a similar organization in March 2019Mapped cross-functional processes to remove bottlenecks and inefficiencies so time is used effectively and deliverables receive fewer revisions- Developed Resource management in Workfront, Mavenlink - oversaw time commitment of the team so that everyone has an even amount of work
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Manager, Content StrategyInvestis Digital Nov 2018 - Feb 2019London, England, Gb- Led a team of in-house and freelance editors, writers, graphic designers, copy editors, and videographers- Collaborated directly with clients to generate, vet, and strengthen client content plans- Supported content at scale initiatives, including mass publishing and website overhauls- Oversaw the launch of 5+ corporate websites - Established and enforced company’s and client’s editorial standards- Hired, managed, and developed 5+ direct reports- Supported audience development across client verticals, including retail, travel & hospitality, auto, personal finance, home goods, mining & minerals, higher education, and fashion- Successfully integrated global content departments after acquiring a similar organization in October 2017
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Manager, Content StrategyZog Digital Nov 2017 - Nov 2018- Led direct client engagements for strategic content accounts with an emphasis on growth marketing- Built content creation and publishing operations across retail and travel clients- Productized Connected Content™ approach, or how we integrate content development with organic and paid promotion efforts to drive performance- Streamlined content workflows to enable link acquisition and organic traffic- Conducted content audits and gap analyses to identify areas of opportunity for content creation or operations- Maintained ongoing thought leadership to support marketing and PR teams
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Sr. Content Strategist, Team LeadZog Digital Apr 2017 - Nov 2017- Governed content operations at scale for major content and SEO projects- Introduced new content types to clients based on competitive and audience research- Implemented editorial management tools like style guides, freelancer management tools, website publishing tools like WordPress, GatherContent- Strategized and planned website overhauls and rewrites- Introduced content reporting dashboard to all serviced clients
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Content StrategistZog Digital Aug 2016 - Apr 2017- Launched the Content Strategy & Development service lines and enabled its sales into new and existing clients- Implemented content strategy initiatives for clients based on a company’s or client’s business objectives and audience needs- Ensured all content aligned with client messaging framework- Generated topic ideas that drew organic traffic and drove leads
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Content Marketing SpecialistZog Digital Jul 2015 - Aug 2016- Produced whitepapers, blog content, and newsletters to drive traffic and leads- Developed thought leadership on strategic sites/blogs, like Search Engine Land (ghostwriting)- Earned strategic blog placements- Managed social media operations on Facebook, Twitter, Instagram
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Brand AmbassadorAmazon Jun 2014 - May 2015Seattle, Wa, Us- Promoted Amazon brand to Richmond millennials with event and digital marketing- Hosted 20 events over the year with over 4000 engaged students- Designed promotional graphics in Photoshop, Illustrator- Used Hootsuite to manage social media posts timed to best reach college audience -
Managing EditorThe Commonwealth Times May 2014 - May 2015Promoted from Webmaster (April 2013 – May 2014)- Led a team of 40+ journalists, photographers- Delivered editorial and multimedia content to VCU’s 30,000 students- Published and optimized 30+ pieces weekly on Wordpress- Copy edited for AP Style at least 18,000 words weekly between each 600-800 word article- Directs social media specialist and webmaster posting schedule -
WebmasterThe Commonwealth Times May 2013 - May 2014- Redesigned website - Published 30+ news articles weekly- Edited copy for grammar, spelling and SEO- Worked with Google Analytics and Google Webmaster Tools- Created content publishing and sharing strategy
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WebmasterStudent Media Center Dec 2013 - May 2015- Managed eight student publications’ online presence through HTML/CSS, FTP- Created marketing dashboards with Google Analytics data for advertising team weekly- Experienced with DreamHost, GoDaddy, WordPress, Squarespace, Cloudflare, Filezilla - Experienced troubleshooting technical problems with website uploads, server maintenance
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Brand Ambassador For Hbo: Events ChairGmr Marketing Jan 2013 - Dec 2014New Berlin, Wi, Us- Promoted HBO brand to millennial audience specializing in event logistics- Ideated creative ways to execute 20 total events to reach new audiences using HBO shows- Attended SXSW representing HBO. Hosted, promoted large-scale event with 400+ attendees- Gained experience in crisis management, crowd control, and problem solving -
Web Developer And Social Media SpecialistThe Faces Of Hope 2011 - 2012- Redesigned website using Joomla- Created graphics for the Twitter, Wordpress and application forms- Provided solutions for social media logistical problems- Updated web forms to transfer information directly to a database
Michael Pasco Skills
Social Media
Facebook
Wordpress
Photoshop
Blogging
Microsoft Office
Marketing
Website Development
Public Speaking
Microsoft Word
Social Networking
Tumblr
Powerpoint
Microsoft Excel
Event Planning
Business Economics
Indesign
Twitter
Illustrator
Marketing Communications
Web Design
Css
Adobe Creative Suite
Youtube
Journalism
Google Analytics
Editing
Public Relations
Html 5
News Writing
Seo
Content Strategy
Premiere
Event Management
Linkedin Marketing
Keyword Research
Joomla
Time Management
Digital Marketing
Event Photography
Graphic Design
Ap Style
Google Adwords
Copywriting
Mailchimp
Brand Development
Email Marketing
Conversion Optimization
Audience Segmentation
Michael Pasco Education Details
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Virginia Commonwealth University - School Of BusinessBusiness/Managerial Economics
Frequently Asked Questions about Michael Pasco
What company does Michael Pasco work for?
Michael Pasco works for Digitas North America
What is Michael Pasco's role at the current company?
Michael Pasco's current role is VP and Director, Experience Design.
What is Michael Pasco's email address?
Michael Pasco's email address is mi****@****tis.com
What is Michael Pasco's direct phone number?
Michael Pasco's direct phone number is +148042*****
What schools did Michael Pasco attend?
Michael Pasco attended Virginia Commonwealth University - School Of Business.
What are some of Michael Pasco's interests?
Michael Pasco has interest in Social Services, Economic Empowerment, Politics, Science And Technology, Human Rights, Arts And Culture.
What skills is Michael Pasco known for?
Michael Pasco has skills like Social Media, Facebook, Wordpress, Photoshop, Blogging, Microsoft Office, Marketing, Website Development, Public Speaking, Microsoft Word, Social Networking, Tumblr.
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