From the world of retail and hospitality to leading loyalty innovation, my career has been a journey of crafting meaningful customer connections and driving measurable success. Over the past 8 years, I’ve specialized in designing, launching, and optimizing consumer rewards programs, blending creativity with a results-driven approach to transform customer loyalty into business growth.My foundation in retail and hospitality—spanning 15+ years with brands like Trulieve, Starbucks, and Margaritaville—has deepened my understanding of what customers truly value. At Trulieve, I led the development and expansion of a loyalty program that increased customer retention and strengthened brand engagement. At Starbucks and Margaritaville, I helped elevate the guest experience, ensuring every touchpoint exceeded expectations.Today, I lead a talented team of loyalty marketing coordinators, mentoring them on best practices in digital marketing and operational excellence. Together, we deliver innovative programs that not only reward customers but foster long-term relationships built on trust and shared value.Looking forward, my passion lies in continuing to innovate within loyalty marketing—leveraging technology, data, and storytelling to create programs that resonate with customers and drive business forward. I’m always eager to connect with like-minded professionals who share a vision for exceptional customer experiences.Let’s connect and explore how we can turn loyalty into lasting impact.