Michael Patrick Email & Phone Number

Tallahassee, Florida, Us

Successfully launched Trulieve Rewards across 8 markets by leading all phases from strategic planning to execution, driving rapid member acquisition nationally.Managing and mentoring a team of loyalty marketing coordinators and support staff, fostering collaboration and ensuring seamless execution of loyalty initiatives.Developed robust reporting capabilities using data analytics to monitor program performance, uncover trends, and deliver actionable insights.Created and optimized lifecycle communication strategies to boost customer engagement, improve retention, and increase Customer Lifetime Value (CLV).Aligned loyalty initiatives with business goals by collaborating cross-functionally with Retail, Training, Legal, and IT teams to enhance customer experience.

Seattle, Wa, Us

Developed GTM strategy of member engagement and lifecycle marketing for Starbucks Odyssey, an experiential extension of Starbucks Rewards leveraging NFT and Blockchain technologies.Managed web, mobile app and email communications strategy, creative, and UX design, collaborating with internal partners and external vendors to deliver campaign assets aligned with brand and program standards.Owned the full creative brief process for program activations and communications.

Seattle, Wa, Us

Led the strategy and fulfillment of member benefits for Starbucks OdysseyIdentified and partnered with third-party vendors for digital and physical benefits, and negotiated contracts to ensure we are able to deliver the highest value to our members while staying within budget.Built cross-functional relationships with MarCom, Legal, Supply Chain, Inventory Management, and Operations to navigate the complexities of delivering desirable benefits at scale.

Kingston 10, Jm

Launched a new strategic consulting membership product by leading product development, operations, and go-to-market strategies, establishing a key revenue stream.Strengthened brand presence across the Caribbean by building relationships with IT executives through tailored communication and consistent engagement.Optimized end-to-end member experience from lead generation to lifecycle management, enhancing client satisfaction and retention.Facilitated cross-functional collaboration between clients and consultants to deliver high-value engagements, improving program outcomes and efficiency.Positioned Symptai Consulting as a regional thought leader by producing monthly presentations and workshops on industry trends, generating new business opportunities.Designed scalable business processes to support membership growth while maintaining high-touch, personalized experiences.

Montego Bay, St. James, Jm

Developed and implemented loyalty marketing strategies to increase customer retention and drive revenue growth, building a program from 0 to 35,000 members resulting in $500,000 in annual member revenue by year 4.Analyzed customer data to identify trends and opportunities for improving loyalty program performance.Designed and manage loyalty program tiers, rewards, and communications to ensure alignment with brand values and customer needs.Collaborated with cross-functional teams to integrate loyalty marketing efforts with other marketing campaigns and initiatives.Managed budget and ROI for loyalty marketing programs.Monitored and analyzed key metrics, including program enrollment, retention, and redemption rates, to identify areas for improvement and implement necessary actions.Implemented targeted marketing campaigns, communications, and lifecycle strategies to engage and retain loyalty program members.Developed and delivered presentations and reports on loyalty program performance to group executive team and property-level stakeholders.Continuously tested and optimized loyalty marketing efforts to drive program success and improve customer satisfaction.

Kansas City, Mo, Us

Acted as the primary point of contact for clients and manage day-to-day communication and project coordination.Developed and maintained strong relationships with clients, understanding their business goals and objectives in order to create targeted advertising campaigns.Collaborated with cross-functional teams to develop and execute advertising campaigns that meet or exceed client expectations and achieve desired results.Monitored and analyzed activity metrics, such as click-through rates and conversion rates, to identify areas for optimization and report on campaign performance to clients.

Kansas City, Mo, Us

Built and maintained relationships with a network of affiliate marketers to deliver targeted results for a portfolio of clients.Analyzed conversion data to optimize affiliate mix and budget allocation, delivering weekly reports with actionable insights for client approval.Mentored marketing coordinators in affiliate marketing and data analysis techniques.

Prairie Village, Kansas, Us

Hired at entry-level and was quickly promoted to outside sales for a SaaS EdTech solution targeting K-12 districts Qualified Superintendent-level leads, analyzed their talent management processes, and identified challenges or concerns to determine solutionsDelivered product demos and facilitated an end-to-end sales processWorked with team members to optimize marketing and prospecting by conducting market analysis of activity and trends in the educational landscape