Michael Patrick Breiner Email & Phone Number

Columbus, Ohio

In the role of Requirements Analyst for Nationwide, primary responsibilities are to elicit stakeholder requirements for IT projects, provide input to the technical solution and architecture decisions and work with development teams to finalize individual stories and detailed requirements.Primary focus has been on the Digital Marketing, Web Content Management projects below. All applications use SDL Tridion and Smart Target for content creation and site personalization. - Customer Centric Data Platform: developing a Data Layer based on Ensighten Activate that tracks the browsing behavior of Nationwide.com website visitors. - Web Site Personalization: completed a Proof-of-Concept project demonstrating the capability to personalize Web Pages using SDL Smart Target and Ensighten Data Layer. - Click-to-Chat: upgraded the Click-to-Chat Application (Moxie Software) used by Customer Service Agents in support of Sales and Servicing to the latest release (9.4). - Retirement Sites Management: streamlined the management process of 60 Nationwide Public Retirement Web Sites by developing new features for the SDL Tridion Blueprint model

Cleveland/Akron, Ohio Area

In the roles of Business Analyst, Systems Analyst and Scrum Master, collaborated with Brand Managers and Technical teams in Cleveland and Bucharest in the successful development of over 20 website and mobile projects in support of AGI ecard and paper card business goals:Search Engine Optimization (SEO) – implemented a variety of SEO enhancements to AGI brand websites based on Google guidelines resulting in 10% increased natural search traffic.Social Media – developed standardized templates/frameworks for Social Media website plugins (Facebook, Pinterest, Google+, Twitter) across all brands resulting in increased brand awareness.Oracle Endeca Information Discovery– upgraded AGI brand websites to Endeca / PageBuilder modern search / merchandising architecture resulting in improved navigation and search results for customers.Cardstore.com – recommended process improvements to complex content publishing workflow resulting in successful Holiday peak season; created comprehensive User Guides / Training classes.AG Digital Content Library – developed a variety of new features for in-house publishing and merchandising tool resulting in performance improvements of over 25% for 100+ users: - Developed robust new Endeca-powered Search with Boolean logic. - Improved User Interface across all product and merchandising pages. - Powered merchandising tools with new Endeca Information Discovery features. - Developed URL Shortening API Service to create short URLs for strategic products. Agile Tools Champion – enthusiastic member of team responsible for promoting Atlassian's Jira, Confluence and Agile application development and collaboration tools for all of AGI staff (250).

Applications Developer / Systems AnalystPerformed complex systems analysis, design, and programming tasks in the ongoing enhancement and support of the AG Digital Content Library, an Enterprise-wide cataloging, publishing and merchandising application suite that serves as the repository for all AGI digital content. Photoworks eCommerce website conversion and support - Documented and evaluated existing architecture and workflow processes for all products. - Developed strategy to integrate product metadata and assets into the AG Content Library. - Developed the data mapping approach to convert product data to the AG Oracle databases. - Developed a variety of python scripts to convert and publish legacy data to AG. - Developed a product Taxonomy for tagging and merchandising products based on Endeca. - Developed and implemented approach to add new books and new book themes to digital library - Provided ongoing support to Content management team for new product releases. - Enhanced back-end Content systems to accommodate custom hard good photo products.AGI Websites Brand Support: americangreetings.com, bluemountain.com, Kiwee Brand - Kiwee Brand support for Instant messaging and Social Media products - Taxonomy maintenance applications - Digital Imaging Application and Service based on ImageMagick libraries - Development of a dozen comprehensive User Guides and Training Classes for Brand Managers - iPhone App Support and MaintenanceThe enhancements above were implemented in support of various AGI business initiatives on the AGI technical platform architecture: Linux, Oracle, Python, Endeca, PageBuilder:

Cameroon, West Africa

Completed 3 months intensive training while living with a host family in Bandjoun including: cross-culture adaption, French language (achieved intermediate-high), and small enterprise development in micro-finance; was 'highly recommended' to become a Peace Corps Volunteer.Provided technical consulting advice on a project to computerize over 200 credit unions belonging to the Cameroon Cooperative Credit Union League (CamCCUL) resulting in a successful proof-of-concept implementation.Taught classes in Internet / Web Design at Paul’s Computer Institute (PCI), an internationally recognized computer school, to students who were then hired to develop web sites for local businesses, non-governmental agencies and women’s groups (eg. Bamenda Handicraft Cooperative, Mezam Polyclinic, Christian Women of Vision).

Systems Analysis and Design: Executed complex systems analysis and design assignments resulting in the development of Internet applications and websites in support of the electronic greeting card business. Python programming language on Linux servers. International web site development - Coordinated the development and launch of over a half dozen international greeting card websites in the extended character set of each country’s native language including Netherlands, Germany, France, United Kingdom, etc. An initiative in support of our AOL partnership.Private Label web site development – Coordinated the development and maintenance of over 15 private label electronic greeting partner websites for AG business partnerships (walmart, oracle, warnerbros, about.com, iWon) customized to each partner’s specific requirements. Web site Prototyping: created dozens of prototype greeting card websites for numerous ag.com business partners using an in-house HTML, web-based prototype tool.Email application system: Developed and maintained an Email application system and software architecture (Unix SendMail based) that published 10 million electronic newsletters on a weekly basis.Pass It Around: Developed and maintained viral electronic greeting card websites integrated with the electronic newsletters that handled all aspects of viral marketing including ‘unsubscribe’ and ‘bounceback’ processing.

Applications Consultant – Digital Asset Management Designed and developed the follow digital library applications using a client/server architecture with Omnis and PowerBuilder graphical front ends for Mac and Windows workstations in a Sybase database / Unix server environment. - Developed digital library applications (art and product) used by the Creative and Pre-press Divisions in support of the digital workflow for AG’s entire product line: card and non-cards. - Developed digital product and job distribution library systems for AG’s Subsidiaries and international partners in Australia and the UK

Provided research, development and consulting support to AG's Creative and Pre-press divisions in the areas of digital art creation, production, and imaging; graphic arts technologies and workflows; and digital content libraries resulting in a 100% digital workflow for the planning, creation and printing of card and party good products. Collaborated in the successful implementation of the projects listed below, which were part of the Digital Art and Production Revolution that propelled AG from the analog film world into the digital age of product creation, plate-making, and printing and revolutionized the production of greeting cards and party goods. - Installed over 100 Macintosh computers loaded with Adobe software application tools along with Postscript based scanners, cameras, printers in the Creative and Pre-press divisions along with providing user training and support to all users. - Developed the Font Conversion and Creation process and workflow (analog to digital) using Fontographer, that resulted in the successful conversion of AG fonts from analog to digital and the implementation of a new digital font creation process going forward. - Evaluated, recommended and installed a variety of Graphic Arts hardware (scanners, workstations, printers) and software (art creation) required solutions and processes. - Developed and taught Guidelines and Techniques for the Creation of Digital Art on the Macintosh (vector art – FreeHand and Illustrator; raster art – PhotoShop and Painter) to over 50 artists and technicians in the AG Creative Studios. - Collaborated in the development of a gravure 'direct-to-cylinder' digital engraving process, using Photoshop repeating patterns, enabling a 100% digital workflow for gift-wrap creation. The process won a Creative Excellence Award at AG.

Masters Of Science In Library Science (Msls), Library And Information Science

Activities and Societies: Ohio College Library Center, Library of CongressInformation Science Major

Bachelor Of Science (Bs), Computer And Information Sciences

Activities and Societies: Full time employed as Systems Analyst at Sohio / British Petroleum while going to school in the evenings. Was.

Bachelor Of Science (Bs), Mathematics

Activities and Societies: Full time student while working part time 20 hours a week on campusMathematics Major Anthropology Minor