Michael Patrick Mcnamara
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Michael Patrick Mcnamara Email & Phone Number

Founder and Head of Strategy at Zeus McNamara Strategy & Creative
Location: Brooklyn, New York, United States 9 work roles 2 schools
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Role
Founder and Head of Strategy
Location
Brooklyn, New York, United States
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Who is Michael Patrick Mcnamara? Overview

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Michael Patrick Mcnamara is listed as Founder and Head of Strategy at Zeus McNamara Strategy & Creative, a with 1 employees, based in Brooklyn, New York, United States. AeroLeads shows a matched LinkedIn profile for Michael Patrick Mcnamara.

Michael Patrick Mcnamara previously worked as Founder/Head of Strategy at Zeus Mcnamara Strategy & Creative and Director of Strategic Planning at Mcnamara Strategy. Michael Patrick Mcnamara holds Bachelor Of Arts, English from The College Of William And Mary.

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Zeus McNamara Strategy & Creative

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Profile bio

About Michael Patrick Mcnamara

I am an agency founder and strategic planner with 20+ years of experience developing brand, campaign, and consumer engagement strategies for brands that want to stand out while remaining authentically true to their roots. I’ve done everything from repositioning global blue-chip brands to handling all aspects of brand building and activation planning for startups and new ventures. The untapped potential of a brand’s story excites me; I love the work of creative translation that happens between the first Annual Planning meeting and when the campaign breaks. It’s the adrenaline rush of telling a great story that gets me up in the morning and keeps me coming back until the job is done.For six years I was the Director of Strategy for Night After Night (formerly Phear Creative), a strategic and creative planning agency where I oversaw Strategy, PR & Social Media for all clients and led Jameson Irish Whiskey’s strategic planning for North America. I worked with Pernod Ricard USA’s brand, consumer insights and sales directors on consumer, trade and sales strategies and activation programs that helped Jameson triple their volume (750K cases to 2.5M cases) and sustain a 15%+ YOY sales growth for six years. For an agency, we were small but we didn’t act like it, and were soon made strategic and creative lead for Jameson’s entire roster of agencies.A part of the agency’s senior leadership team, I was responsible for winning eight pieces of new business, increasing revenue 10x and growing the agency by 16 FTE. I oversaw all aspects of communications planning for our clients: consumer research, concept testing, brand identity, positioning and architecture development, content and channel planning, activation and tactic development for social, digital, experiential, PR and advocacy programs, and writing creative strategies for global brand campaigns, brand innovation initiatives and new product launches.In 2018, my family moved to Copenhagen and I opened McNamara Strategy, through which I provide strategic leadership and support for creatives, entrepreneurs & innovators in a freelance capacity. During that time I provided strategic leadership to a number of small to mid-size agencies (as well as new ventures and startups) for new business pitches and existing client work. After moving back to NYC in 2020, I opened the Zeus McNamara Strategic & Creative Agencyto meet the needs of a growing roster of retainer and recurring project clients.

Listed skills include Strategic Planning, Strategy, Creative Strategy, Integrated Marketing, and 46 others.

Current workplace

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Zeus McNamara Strategy & Creative
Zeus Mcnamara Strategy & Creative
Founder and Head of Strategy
New York, United States
Employees
1
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9 roles

Michael Patrick Mcnamara work experience

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Founder/Head Of Strategy

Current

New York City Metropolitan Area

Zeus McNamara is a strategic and creative agency with over twenty years of experience building brands through compelling and authentic campaigns that inform, entertain, influence, and inspire.We’ve built brands from the ground up and have helped established brands climb even higher. We believe in an integrated approach to engagement and combine digital, social, and traditional channels to reach the right people from several different angles. Every project has different needs, and every Zeus McNamara team is built around your brand’s unique challenges to solve—and nothing excites us more than that moment when the lightning strikes and everything is illuminated.

Mar 2020 - Present

Director Of Strategic Planning

Brooklyn, Ny

McNamara Strategy is a strategic planning collective working with new and evolving brands and their agencies on a project basis. We specialize in brand, campaign, consumer, and communications planning. We are built for project-based relationships and draw on our depth of experience to quickly deliver custom strategic solutions and deliverables.

Aug 2018 - Jun 2022

Strategic Planning Director / New Business

Greater New York City Area

DEAD AS WE KNOW IT is an independent advertising agency that uses traditional and non-traditional mediums to create fully-realized brand personalities and build them into expansive WORLDS.For over 10 years DEAD AS WE KNOW IT has made products famous by building irresistible brand worlds. We have successfully launched and revitalized products by creating expansive universes, combining the power of advertising, the cohesion of branding, and the magnetism of character-driven story.OUR CAPABILITIES:• Developing Strategy and Positioning • Concepting and Executing Integrated Creative Campaigns • Traditional Mediums (TV, Print, Outdoor) • Non-Traditional Mediums (Digital, Social, Activations) • Product DevelopmentClients: Kraken Black Spiced Rum, 1800 Tequila, Tincup Whiskey, IFC, Hangar 1Vodka, Three Olives Vodka

Feb 2017 - Aug 2018

Director, Strategic Insights And Planning

Phear Creative

Greater New York City Area

Phear Creative is an award-winning Creative Agency/Production Company that builds brands and creates cultural relevance for lifestyle brands through brand advertising, content, social, experiential, advocacy, partnerships, packaging and PR.As Director of Strategy:• Responsible for developing Brand and Creative Strategies for all agency clients• Oversaw all aspects of strategic Brand planning (research, trend-spotting, brand identity, positioning and architecture, content planning) for clients and NB acquisition• Managed Strategy, PR and Social teams• Senior Leadership Team, advising on management, structure, new business strategy and entrepreneurial initiatives Clients: Jameson Irish Whiskey, The Bronx Brewery, The Kings of Leon, Pernod Ricard USA, Paddy Irish Whiskey, J.P. Wisers Whisky, Pike Creek Whisky, Betfair, Clinique, Barking Irons Applejack

Jun 2011 - Jan 2017

Senior Strategist

Greater New York City Area

CompanyKane is a NYC-based marketing and advertising solutions agency dedicated to creating ACTION for their clients through Brand Context and Consumer Insight. Reported directly to CEO Sean Kane and led a variety of strategic projects for clients such as Oreck Vacuum Cleaners and Carbonite online back-up service. Clients: Oreck Corporation, Carbonite, New Business

Sep 2010 - Jun 2011

Management Representative

New York, New York

Clients: Black & Decker Consumer Products Group, Major League Baseball, New Business

May 2006 - Sep 2010

Account Supervisor

Greater New York City Area

Clients: Yellow Tail Wine, Shell Oil (Quaker State, Pennzoil, Gumout), Aer Lingus, BASF, General Electric

Dec 2000 - Aug 2005
2 education records

Michael Patrick Mcnamara education

Study Abroad, Spring Semester

Advanced Studies In England Program
FAQ

Frequently asked questions about Michael Patrick Mcnamara

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What company does Michael Patrick Mcnamara work for?

Michael Patrick Mcnamara works for Zeus McNamara Strategy & Creative.

What is Michael Patrick Mcnamara's role at Zeus McNamara Strategy & Creative?

Michael Patrick Mcnamara is listed as Founder and Head of Strategy at Zeus McNamara Strategy & Creative.

Where is Michael Patrick Mcnamara based?

Michael Patrick Mcnamara is based in Brooklyn, New York, United States while working with Zeus McNamara Strategy & Creative.

What companies has Michael Patrick Mcnamara worked for?

Michael Patrick Mcnamara has worked for Zeus Mcnamara Strategy & Creative, Mcnamara Strategy, Dead As We Know It, Phear Creative, and Companykane.

How can I contact Michael Patrick Mcnamara?

You can use AeroLeads to view verified contact signals for Michael Patrick Mcnamara at Zeus McNamara Strategy & Creative, including work email, phone, and LinkedIn data when available.

What schools did Michael Patrick Mcnamara attend?

Michael Patrick Mcnamara holds Bachelor Of Arts, English from The College Of William And Mary.

What skills is Michael Patrick Mcnamara known for?

Michael Patrick Mcnamara is listed with skills including Strategic Planning, Strategy, Creative Strategy, Integrated Marketing, New Business Development, Brand Development, Marketing Communications, and Social Media Marketing.

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