Sales and marketing automation and digital marketing agency with a focus on creation of sales processes, pipelines, automation and integration of marketing efforts to sales conversions. Provide low-cost subscription to marketing automation and sales CRM platform while offering support for the efficient implementation of sales processes, pipeline creation, automated communications, reporting and other platform tools specific to client’s business goals.

Responsible for managing the overall brand integrity for Patton Hospitality Management and its subsidiaries while developing and implementing the strategic plan to achieve the financial goals for each. Business units include: VacationCondos.com: Online vacation portal created to market rental inventory for 28 resorts throughout Eastern United States and Caribbean as well as an international sailing vacation division with bases throughout the Caribbean and Greece through SEO, online behavioral marketing and social media tactics. Patton Hospitality Management: Offering resort management, rental management and owner services to more 30 timeshare resort properties throughout the country and Caribbean.Resort Travel & Xchange: Travel exchange company offering 70000 members worldwide exchange benefits.Festiva Sailing Vacations: International, all-inclusive crew sailing vacation company offering stateroom charters a fleet of 45 foot sailing catamarans.

Pioneered new business model and branded an international sailing vacation company currently operating 14 vessels in five countries. Maintaining a 95% annual occupancy, success has been achieved through the implementation of efficient lead generation / relationship marketing techniques resulting in excess of $5 million in annual revenues. Developed and implemented a sales training system used by staff to achieve $3 million in annual club membership revenues. Implemented key systems to operate at the most efficient possible levels. Systems included universal cost accounting, organizational structure, staffing and defining role responsibilities, guest satisfaction systems to establish performance benchmarks.

Responsible for the creation and implementation of corporate marketing programs with the goal of increasing owner communications, enhancing online lead generation, increasing owner referral business and developing non owner rental revenues. Generated in excess of 18,000 leads over a six month period through integrated in-room, online and affiliate programs. Developed a vacation club product to be sold as an exit program throughout resort sales offices and through designated club offices. Created owner and guest satisfaction systems to create benchmarks for staff goal development.

• Marketing planning, implementation and management of $2.1 million marketing budget which resulted in record number skier visitation numbers for 1998/99, 1999/00, and 2000/01 seasons. • Responsible for acquiring additional $2 million in budget funds through West Virginia state advertising grant program. • Developed pricing and packaging strategies that helped to achieve double digit RevPar increases year over year. • Initiated direct, online marketing and email acquisition program recognized as the season’s most comprehensive and successful campaign within the Intrawest family of resorts. • Created and produced summer event program which contributed to a 30% increase in summer visitation over a three year period. • Assisted in the planning and budget justification for $85 million in resort capital expenditures. • Management and development of a 12 person marketing team, and five person guest services team. • Created resort event and animation team to handle the management of extensive winter and summer event schedule, which attributed for record room night visitation year after year from 1996 through 2001.

• Planned and implemented $400,000, 12 state advertising campaign consisting of print, electronic and outdoor media. • Obtained $30,000 in sponsorship revenues to offset the costs of resort events. • Developed cooperative advertising programs with state and local organizations. • Creation of advertisements, brochures and promotional publications.